The impact of reverse logistics process coordination on third party relationship quality: A moderated mediation model for multichannel retailers in the fashion industry

Multichannel retailing is a widely adopted strategy in the fashion industry. Companies in this industry find it a source of competitive advantage to invest in reverse logistics infrastructure. However, limited empirical studies investigate the enablers of the relationship quality between the retailers and their reverse logistics service providers. This study quantifies the impact of reverse logistics process coordination between retailers and logistics service providers on relationship quality. Moreover, it tests the mediating role of reverse logistics service quality and the moderating role of conflict frequency in this relationship. Data were collected through a survey using a purposive sample of 241 retail store managers from the fashion retail industry of Pakistan. For this purpose, a self-administered questionnaire was developed using a five-point Likert Scale to gauge the responses. Conditional process analysis was used to evaluate the moderated mediation model. The findings showed a significant positive impact of reverse logistics process coordination on the relationship quality with a logistics service provider, a significant positive mediation effect of reverse logistics service quality, and a significant moderation effect of conflict frequency on the indirect relationship. However, conflict frequency, contrary to the hypothesis in the study, strengthened the indirect relationship. Furthermore, the moderation effect of conflict frequency on the direct relationship was insignificant. This study will help managers better understand the best practices leading to effective management of reverse logistics processes, particularly product returns.     

Instagram and YouTube bloggers promote it,why should I buy? How credibility and parasocial interaction influence purchase intentions

Nowadays social network influencers play an important role in marketing by introducing products to their audience. In this article, we investigate the persuasion cues related to beauty and fashion influencers present on YouTube and Instagram. More precisely, we investigate how the para-social interaction (PSI) the audience creates with the online influencer, along with their perceived credibility, are related to the purchase intention and how they are, in turn, related to the social and physical attractiveness and attitude homophily. We base our research on four beauty influencers popular in France and control our results by the age of the participants and by the influencer. We find that attitude homophily is positively related to PSI but, surprisingly, the physical attractiveness shows negative relationship or no evidence of relationship. Both credibility of the influencers and PSI exhibit significant and positive relationships to purchase intention.     

Long term effects of an intervention in the outdoor environment—a comparison of older people’s perception in two residential areas,in one of which accessibility improvements were introduced

Walking and participating in activities outdoors in old age can be restricted both by the physical capacity of the individual and by the maintenance and/or the design of the outdoor environment. The purpose of this paper is to compare frequency of walking and frequency of activity outside the home, reported environmental barriers and valuation of the outdoor environment between two areas, in one of which there was an intervention in the outdoor environment 5–8 years prior to this study. The paper is based on a questionnaire sent out in 2011, to all residents 65 years and older in two different areas, the Study Area, an area with an intervention, and the Reference Area. The results show that reports on functional limitations, use of mobility devices and walking difficulties were similar in both areas. Despite that, respondents in the Study Area had a significantly higher frequency of walking and they also participated to a higher degree in activities than respondents in the Reference Area, even though they reported more environmental barriers. The valuation of the outdoor environment was, however, similar in both areas. The results indicate that older people benefit from interventions in the outdoor environment. However, the results also emphasize the importance of good maintenance of the environment.     

玉米临时储备粮收购政策引发的问题及建议--以吉林省德惠市玉米临储粮情况为例

玉米临时储备粮收购政策扭曲了市场价格，由于临储粮收购价高于市场价格，黑、吉、辽、内蒙古等四省区玉米积压严重。本文以实地调研为基础，建设性地提出以市场机制为前提，实行价补分开，增加农田水利建设等政策建议。     

The effect of firm scale and CSR geographical scope of impact on consumers' response

The role of corporate social responsibility (CSR) in shaping consumer perception and attitude has received many attentions both in the academia and practitioner world. While this domain has invited numerous research, but research highlighting how consumers react toward learning the size of a firm conducting CSR and geographical scope of the CSR impact is still scarce. We investigate how consumers shape their attitude and consumption behavior after knowing that the CSR action is done by a small, locally-owned business that brings impact to the local community through an experimental study. Our study adds a shade in understanding how the effect of a firm size and geographical scope of CSR impact might increase consumers' favorable attitude and behavior toward the business and its products. Our findings show that when consumers learn that the firm conducting CSR is a small, locally-owned (in coffee shop business) that directs its action toward local beneficiaries, they demonstrate more favorable attitudes toward the action and the firm, which manifest in the form of better intentions to acquire the product as well as willingness to pay premium prices for it. Our findings confirm the US consumers' love affair with local businesses, in particular. While the findings generally benefit small, locally-owned businesses, they also suggest recommendations for large, multinational businesses to design their marketing strategy in an attempt to increase favorable reactions from consumers.     

Forecasting in a Mixed Up World: Nowcasting Hawaii Tourism

We evaluate the short term forecasting performance of methods that systematically incorporate high frequency information via covariates. Our study provides a thorough introduction of these methods to the tourism literature. We highlight the distinguishing features and limitations of each tool and evaluate their forecasting performance in two tourism-specific applications. The first uses monthly indicators to predict quarterly tourist arrivals to Hawaii; the second predicts quarterly labor income in the accommodations and food services sector. Our results indicate that compared to the exclusive use of low frequency aggregates, including timely intra-period data in the forecasting process results in significant gains in predictive accuracy. Anticipating growing popularity of these techniques among empirical analysts, we present practical implementation guidelines to facilitate their adoption.     

汽车保险精算定价模型研究综述

汽车保险定价模型在非寿险精算领域内占有重要地位,本文对车险定价模型一百多年来的研究进展作了综述性的回顾。首先,本文介绍了车险定价模型的先验估费方法;其次着重介绍了时齐的后验估费方法,以及时变的先验后验相结合的精算模型;最后提出了车险定价模型的未来发展方向。     

高压变频器在电厂凝结水泵上的应用

文章论述了高压变频器在燃煤发电厂大容量电动机上应用的必要性,介绍了凝结水泵的变频改造方案,分析了高压变频器改造的经济性,为同类型发电厂的节能降耗提供了借鉴经验和参考。