Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior

Using real-life purchase behavior data of apparel and survey information, this study compares the Relationship Quality and the Theory of Planned Behavior models. The attitude towards the buying behavior, the subjective norm and perceived behavioral control (antecedents of the buying intention in the Theory of Planned Behavior) are better predictors of behavioral intentions than Relationship Quality. In both models intentions fully mediate the impact of attitudinal antecedents on behavior, both in terms of purchase incidence and purchase behavior (amount spent, number of visits, and types of products bought). Frequency and recency of prior buying behavior and, to a lesser extent, its monetary value, predict subsequent purchase incidence, above and beyond the impact of attitude and intention. Attitudinal antecedents of behavior significantly predict buying behavior, but they become insignificant when buying behavior is included in the model.     

质检机构B/S架构检验信息管理系统的开发应用

对原有的C/S结构下产品质量监督检验综合服务平台进行改进与提升,通过B/S架构平台完整实现内部流程和业务的信息化管理。同时,对外拓宽检验信息状态,及时通知、查询企业质量状况等内容,以适应我国电子政务和现代管理发展趋势,更好的建设服务型质检技术支撑机构。     

What influences consumers’ intention to purchase organic personal care products? The role of social reassurance

Green and organic markets have grown rapidly in recent times, thanks to the increasing global popularity of having a healthier lifestyle. Rising consumer awareness of the risks of synthetic chemicals for humans as well as the environment have boosted the demand for organic personal care products (PCPs). To better understand the micro-mechanisms guiding the organic PCPs buying process, this study builds on the social proof theory by examining the drivers leading this process in two different national contexts. Partial least squares structural equation modelling was used to conduct a multigroup analysis on a sample of 473 consumers (n = 266 from Spain, n = 207 from Italy). Findings reveal the significant role of environmental value, product knowledge, convenience & quality, and information adoption. Furthermore, the study introduces and validates the new construct ‘social reassurance’ explaining the psychological mechanisms leading the organic PCPs buying process.     

精益生产方式下成本管理的相关问题及对策

目标成本管理作为精益生产方式下的成本管理模式,它以目标成本控制为核心,以作业为成本计算对象,旨在消除浪费、减少质量事件。本文通过介绍精益生产方式的相关情况和具体实施,指出精益生产方式的独特之处;分析精益生产方式下的成本管理普遍存在的问题及原因;提出解决问题的对策。     

进口商品风险分类监管模式的探讨

从风险管理角度出发,提出通过构建进口商品分类管理的监管模式,建立风险分类管理体系,并给出了具体的措施和建议。结果对于创新进口风险监管模式,改善和促进我国进口商品质量安全管理具有重要作用。     

近红外光谱技术在食品检测与质量控制中的应用

随着人们生活水平的提高,食品安全问题受到广泛的重视,食品检测方法成为近年来食品质量控制中的研究热点。近红外光谱分析技术凭借快速、无损、方便可靠等优点,在食品检测领域获得了广泛的应用,成为食品质量检测的新手段。基于此,重点分析近红外光谱分析技术在肉质食品、乳制品和水果蔬菜中的应用。     

Joint estimation using revealed and stated preference data: An application using a national forest

We combine contingent behaviour with travel cost data to estimate the change in the recreational use value of a National Forest due to quality and price changes. Instead of the usual improvement scenario, a hypothetical deterioration in the conditions of the forest due to a fire is considered. A dataset containing five observations for each respondent enabled the estimation of three models for which the number of scenarios differed. The results show that visitors are sensitive to price and quality changes and that in the forest fire scenario the intended number of trips would be reduced and that respondents would experience a welfare loss. Signs of inconsistency between preferences expressed by revealed and intended behaviour were found. This research also provides some indications that strategic bias affects answers to price changes.     

SET协议在应用中的问题研究

本文在分析SET协议体系结构的基础上,针对其应用于电子支付过程所存在的问题,提出了改进的方法和意见,以便SET协议能更加适合我国电子商务的支付过程。     

Is small business better than big business for marketing managers?

This survey of marketing managers compares small business firms with large ones in relation to explicit and implicit ethics institutionalization, quality of work life (QWL), job satisfaction, esprit de corps, and organizational commitment. The results reveal that large firms tend to have a higher degree of explicit ethics institutionalization than smaller firms but not in relation to implicit ethics institutionalization. The results also reveal that marketing managers in small firms report higher levels of job satisfaction, esprit de corps, and organizational commitment compared to marketing managers in large firms. The study findings also show that marketing managers in small firms report higher levels of overall QWL, particularly higher-order QWL than managers in large firms.