Hidden restaurant sanitation inspection results: A weekday and monthly examination of reported data

This study investigates the short- and long-term effects of time on restaurant sanitation inspection results in Montgomery County (USA). Restaurants are an important constituent of the hospitality industry and could benefit from a time-based dynamic approach towards preventing foodborne-related crises. This investigation contributes to advancing the literature by providing building blocks for future theory development, and by highlighting the short- and long-term variations in restaurant sanitation inspection results, accentuating both a disseminated and holistic approach to restaurant sanitation risks. The methodology consists of data coding and frequency analysis, followed by logistic regression estimation (Firthlogit), and index calculations based on consumer confidence methodology. The results indicate that each of the critical inspection indicators had a high propensity to influence non-compliance outcomes, but some shortcomings were noted during certain weekdays. Also, overall monthly compliance showed deviating patterns. The findings provide management with new insights into the risk dynamics of restaurant sanitation.     

Restaurants and wine by-the-glass consumption: Motivational process model of risk perception,involvement and information-related behaviour

This study examines how wine by-the-glass (WBG) consumption by diners in USA restaurants is affected by their risk perception, product involvement, information seeking and dissemination-related behaviours and, how these constructs interact in this situation. We model their motivational process by developing a structural equation model (SEM) to examine these effects using a sample of 532 diners representing all restaurant categories in the USA. In the process we develop and validate a 17-item scale to measure the risk perception specific to WBG consumption. This empirical study supports all hypotheses tested in the motivational process model, which explicates the processes by which consumer WBG risk perception and product involvement are caused and influence one another, as well as the subsequent information processing behaviour-related responses of restaurant diners.     

Booking now or later: Do online peer reviews matter?

Consumers always face a tradeoff between making a purchase decision now and continuing information searching with delayed purchase decision. This study extends extant literature by empirically investigating the effects of online peer reviews on consumers’ timing of booking a restaurant using a merged data set of online peer reviews and consumer reservation records. The results show that the rating valence, rating variation, and review content richness of online peer reviews positively motivate potential consumers to book a restaurant earlier, while the time interval between successive reviews hinders consumers’ booking decision. It is also found that the effects of rating valence on timing of restaurant booking depend on the different levels of rating variation and review content richness. The findings of this study help practitioners better understand consumers’ purchase decision process and improve marketing strategies.     

Tackling food waste in all-inclusive resort hotels

Food waste remains a serious environmental and economic concern within the hospitality and tourism industry. This study therefore investigates how managers, chefs, and employees in all-inclusive hotels view the impact of food waste and extant waste reduction processes in their workplaces. It explores (1) why and how food waste occurs, (2) employees’ perceptions of the reasons behind food waste, and (3) how it can be reduced in all-inclusive hotels. Semi-structured face-to-face interviews were undertaken with 33 individuals working in all-inclusive hotels in Turkey. The findings indicate that guest behaviors, preferences, and attitudes are perceived as the primary stimulants of food waste. The findings also suggest that guests’ cultural backgrounds influence their eating behaviors, further contributing to the volume of waste generated. As such, this study provides a nascent exploration of employee perceptions of the reasons behind food waste, and how best to reduce it, in the all-inclusive resort hotel context.     

Altruism,reciprocity and health: A social experiment in restaurant choice

We used an experimental game to determine whether people imitate restaurant choice, reciprocate food gifts, and thus spread health choices. We randomly paired 138 subjects and recorded their decision to give or keep restaurant vouchers and their choice of restaurant. The majority (83.3%) chose an unhealthy restaurant if their randomly assigned partner chose an unhealthy restaurant. Similarly, 77.8% chose a healthy restaurant if their partner did (p = 0.005). The altruistic were more likely to choose a healthy restaurant (p = 0.017). In sum, restaurant choice is influenced by reciprocity. A cycle of projection, gifting and reciprocation may explain the social dynamics of food choice. We propose policies that capitalize on people’s tendency towards altruism and imitation.     

From broadway to the Bistro: Partnering with the arts to attract upscale customers

This article discusses the potential benefits to restaurants, especially upscale restaurants, of programs that support the arts. The importance of the arts and culture industry as an economic driver is presented along with an assessment of the state of funding for the arts in the United States. A demographic profile of those who attend arts and cultural events shows the upscale nature of the market. The results of a survey of 274 people demonstrate the positive attitude of respondents toward businesses, particularly restaurants that support the arts.     

Social distancing: The effect of density and power on restaurant consumers

The present research examines the joint effects of density and power on consumers’ attitudes and revisit intentions in a restaurant context. A 2 (Density: high vs. low) x 2 (Power: high vs. low) quasi-experimental design was employed. The restaurant’s built density was manipulated by keeping (high density condition) or removing (low density condition) the extra tables in the restaurant. In addition, individuals’ sense of power was measured and served as a moderator. A total of 327 general restaurant consumers were participants in this study. Results indicated that powerless people responded to a restaurant with high built density more positively (vs. low built density), whereas powerful people exhibited a similar level of attitudes and revisit intentions across the density conditions. Additionally, perceived territoriality was identified as the mediator of the effect of density and power on consumer responses.     

The cause-effect relationship between negative food incidents and tourists’ negative emotions

Tourists often experience negative food incidents at tourism destinations, which can elicit negative emotional reactions. However, this important topic has been examined only in the narrow context of restaurants with a particular focus on customers’ negative restaurant experiences. This study is the first to incorporate three types of food establishments, namely, full-service restaurants, limited-service restaurants, and street stalls, to investigate the effects of negative food incidents on tourists’ negative emotions. Using a qualitative approach to capture the cause-effect relationship between negative food incidents and tourists’ negative emotions, this study found that food-related issues trigger tourists’ sadness and shame; queue management leads to fear; and high prices, unethical business practices and poor service quality result in anger. The three types of food establishments are correlated with different negative food incidents. In addition to providing theoretical contributions, this study also provides practical suggestions for food outlets at any destination.     

Acquisitions and shareholders' returns in restaurant firms: The effects of free cash flow,growth opportunities,and franchising

Restaurant firms extensively expand through acquisitions. While acquisitions can be an efficient business strategy, the extant literature presented evidence showing that acquisitions can be value–increasing or –decreasing investments. However, why acquisitions increase or decrease firm value is not clear. Corporate finance and franchising theories collectively suggest that the value of acquisitions may depend on firms’ free cash flow capacities, growth opportunities, and organizational forms. The purpose of this study is to examine the concurrent effects of free cash flows, growth opportunities, and franchising on restaurant firms’ returns from acquisitions. The results showed that firms with high-free cash flows gain lower returns compared to firms with low-free cash flows, suggesting that acquisitions reduce underinvestment problems but also increase overinvestment problems. Franchising firms also gain lower returns compared to non-franchising firms; however, the availability of free cash flows exacerbates overinvestment problems in franchising firms. Theoretical and practical implications are discussed.     

How and why restaurant patrons value locally sourced foods and ingredients

As research into local foods has advanced, focus has shifted toward the antecedents that may better explain and predict attitudes and behaviors toward local foods. An expanded nomological network is proposed that integrates new and existing constructs in a means-end chain series of relationships. Relationships are empirically tested with multidimensional operationalizations of focal constructs, fielded in a consumer survey, and analyzed through structural equation modeling. Results demonstrate non-random, systematic patterns of relationships across personal values restaurant patrons hold, benefits they derive from local foods, how they actually define local foods, and their attitudes toward local foods. Contributions to marketing theory include the integration of new constructs with existing theory to establish new relationships that better explain and predict local foods perceptions and attitudes. Important considerations for the marketing of local foods include rethinking the scope of what constitutes local foods, options for positioning local foods, and implications for messaging and design.