大唐湘电企业当前物流管理现状及对策

文中通过分析大唐湘电企业当前物流管理存在的几个问题,从而提出了在当前经济危机下,应从建立物流标准化体系、大力发展第三方物流、构筑一体化物流战略三个方面来挖掘物流管理的最大效益,从而提高企业竞争力。     

新形势下珠三角中小企业的战略

在产业升级、"双转移"和金融危机的新形势下,珠三角中小企业受到内外强烈冲击。危机加速旧有模式的崩溃,催生新模式的崛起,借鉴西方经验,顺应客观规律,利用优惠政策,企业可选择"退出场、趴下来、往上走、往里走"四大发展战略。     

生鲜农产品城市市场体验营销策略研究——基于消费者需求

随着收入水平的提高和消费需求的不断升级,城市居民已不再满足于生鲜农产品给他们带来的功能利益,开始重视购买过程中所获得的符合自己心理需要和情趣偏好的特定体验。作为城市居民日常生活必不可少的能源物质,生鲜农产品差异化程度小,且具有易腐性和易损性,给企业营销给来了很大的困难。城市消费者购买生鲜农产品的需求类型,包括:生理和安全需求、情感需求、品牌需求、沟通需求和体验需求,五种需求类型提出了企业在城市市场开展体验营销的具体策略。     

Customers satisfaction in pediatric inpatient services: A multiple criteria satisfaction analysis

ObjectiveTo assess customer satisfaction determinants in a public pediatric inpatient service and propose some strategies to enhance the consumer and customer experience.MethodsWe applied a Multiple Criteria Customer Satisfaction Analysis to estimate the value functions associated with each satisfaction (sub)criterion and determine the corresponding weights. We characterized satisfaction criteria (according to the Kano's model), estimated the customers' demanding nature and the potential improvements, and proposed strategic priorities and opportunities to enhance customer satisfaction.Main findingsStrategies for satisfaction enhancement do not depend solely on the criteria with the lowest satisfaction levels and the estimated weights, each criterion's nature, the customers' demanding nature, and the technical margin for improvements.ConclusionsAreas deserving attention include clinical staff's communication skills, the non-clinical professionals' efficiency, availability, and kindness; food quality; visits' scheduling and quantity; and facilities' comfort.     

The role of insurance growth in economic growth: Fresh evidence from a panel of OECD countries

Insurance is one of the key activities in a globalised financial and economic environment. Through its benefits, it offers income, life and property protection to the insured and their keens, as well as income accumulation that can be used at retirement to help preserve the desired lifestyle or living standards. Motivated by this end of insurance, the goal of this paper is to study the contribution of insurance growth to economic growth, by employing the benefit side of the insurance activity, next to the acquisition side that has already been considered. More precisely, the findings provide evidence that gross claims payments and gross operating expenses are significantly and positively related to economic growth. At the same time, the results confirm the findings of the existing literature that gross premia and insurance penetration are also significantly and positively related to economic growth. The outcomes hold true for total, life and non-life insurance, both during the pre- and post- 2008-crisis periods, even though less strong after the crisis. Furthermore, the positive and statistically significant impact of gross capital formation, government expenditure, secondary schooling, FDI inflows, trade openness and financial development is validated, in line with certain theoretical expectations.     

手机银行业务发展中的问题及对策研究

我国手机银行业务逐步进入了成长期,目前手机银行外部环境有了很大的改善,手机银行有着广阔的前景,但发展的道路并不平坦,当前我国手机银行业务发展缓慢.本文研究分析了手机银行业务发展中存在的主要问题,提出了加强手机银行业务发展的对策,以期对手机银行业务发展有所裨益.     

外资保险公司在我国经营绩效分析

中国加入WTO后,对外资保险公司的限制逐渐取消,大量外资保险公司以独资、合资和战略投资等方式先后进入我国保险市场,对我国保险行业产生了深远的影响。其在中国的业务范围和经营区域不断地扩大,但经营近10年来,市场份额止步不前,经营也鲜有盈利。本文在对外资保险公司进入我国的经营基本状况及特点予以阐述的基础上,通过分析其在华经营的多项业绩指标,试图寻找其在华经营中存在的问题,进而提出提高外资保险公司经营绩效的发展策略。     

高职校税务模拟实验教学存在的问题及对策研究

实验教学是培养学生的创新能力、提高学生的科学思维能力和动手能力的重要手段.税务专业由于自身的一些特点,需要进行模拟实验教学.同时,模拟实践教学对于提高学生的动手能力和综合素质,适应市场对人才的需求都有着十分重要的作用.本文分析了高等职业学校开展税务模拟实验教学的意义,分析了目前税务模拟实验教学中存在的问题,并且从软硬件投入、教学体系的完善、师资力量的加强和实习基地的完善等多个方面提出了一定的解决措施.     

The role of channel quality in customer equity management

Maximization of customer equity is a core objective of customer–company relationship management. We present an extended model of customer equity for determining the optimal allocation of marketing resources across acquisition and retention activities. Focusing on the negative relationship between acquisition and retention, we motivate channel quality as a relevant decision variable, explicate its role in the model, and demonstrate the existence of an optimal value. In addition, rather than making concavity assumptions about acquisition and retention rate response curves, we use the flexible ADBUDG model (Little, JDC, Models and Managers: the Concept of a Decision Calculus. Manag Sci 1970; 16(8): 466–484.), which allows for both S-shaped and strictly-concave relationships, and parameterize it using decision calculus. We show how to estimate and apply the model and then provide sensitivity analyses with respect to changes in the true values of model parameters as well as inaccuracy in managerial inputs. We conclude by comparing our model with extant models and discussing the implications of our research.     

Retention of Hourly Hotel Employees

Abstract

The major objective of this study was to explore the reasons behind hourly employee turnover in the hotel industry. Data was collected from 230 hourly employees in ten small and medium-size hotels located in the Southeast U.S. The results empirically confirmed that hourly employees' retention was predicted by self-fulfillment and working conditions rather than monetary rewards. More specifically, employees who were more likely to stay with their current employer: were not interested in finding another job, had a positive experience with their hotel's company policies, were satisfied with their current job, attributed a higher level of importance for paid vacation, had a positive experience with regard to their hotel's humane approach to employees, and did not attribute a high level of importance for having a fun and challenging job.