试论中国广告国际化的途径

加入WTO后,中国广告业将面临新的竞争与机遇,如何尽早实现中国广告的国际化是当务之急。新的时代,广告产业必然成为建设有中国特色的社会主义市场经济、开发西部的先导产业,成为中国经济进军世界舞台的号角或旗帜。而要担当此重任,中国广告就必须立足本土,先走\"当地化与标准化结合\"的路子,并逐渐走向标准化,最终实现国际化。     

对日本零售市场国际化竞争经验的借鉴

2000年废除《大店法》以后,日本零售市场的国际化竞争加剧。但是从2005年以后的情况看,外资零售商在日本没有大的作为。完备的商业立法和行业管理制度、先进的物流配送系统、独特的商业文化,以及零售业的适时变革,使得日本零售业安全度过了市场国际化初期的强大冲击。     

What Affects New and Established Firms’ Expansion? Evidence from Small Firms in Russia

Research on financial constraints of very small firms is scarce because it is difficult to observe and measure their transactions. Previous studies on small enterprises in post-communist countries have focused either on the effect of financing constraints on business growth (Budina et al., 2000, Economics of Transition 8(2), 453–475; Bratkowski et al., 2000, Economics of Transition 8(1), 101–116) or on the effect of property rights (Johnson et al., 2002, American Economic Review 92(5), 1335–1357). This paper provides evidence on both. It turns out that financing constraints and property rights considerations affects investment in firms of different age differently. Younger firms face higher information costs and their expansion is more dependent on the availability of internal funds than is the expansion of older firms. This paper also finds that while the financial sector did not channel funds to the most successful businesses, there is evidence that loans were given to firms that had more transparent transactions. Results also indicate that the security of property rights does not influence investment in young firms, which is interpreted to mean that only the most efficient entrepreneurs entered the market. In older small firms, investment is negatively influenced by the index of security of property rights suggesting that these firms might have “secured” their property rights by bribes. Improvements in the security of property rights, therefore, would help more micro enterprises to be born as well as decrease transaction cost of established enterprises.      

Emerging Asian MNEs and Their Internationalization Strategies—Case Study Evidence on Taiwanese and Singaporean Firms

There is as yet limited empirical research on the internationalization processes, strategies and operations of Asian MNEs. Drawing on primary data from 12 case studies of emerging Taiwanese and Singaporean MNEs in the textile and electronics industries, this paper examines and analyses their internationalization characteristics and strategies, including motivations, patterns and sources of competitive advantage. The findings indicate that the emerging Taiwanese and Singaporean MNEs, while exhibiting characteristics such as that described in extant theories also suggest some differences. The empirical findings, limitations and areas for further research are discussed.     

Development and validation of a firm-level vertical and horizontal internationalization metric

The lack of valid and reliable measures of firm-level vertical and horizontal internationalization is impeding the development and testing of hypothesized relationships between these respective dimensions of internationalization and a range of important MNE characteristics, actions, and effects. Through a series of qualitative and quantitative studies using data collected from senior MNE executives (total N?=?3,146), we develop and validate a scale to measure both vertical and horizontal firm-level internationalization. Subscales for each type of internationalization prove to be unidimensional, reliable, temporally stable, and to have predictive, cross-cultural, cross-sectoral, and discriminant validity.     

金融国际化、金融危机与金融监管

从本次金融危机对国际金融监管体系提出的新挑战出发,本文探讨了金融国际化与金融监管体系改革的关系,以及金融危机对金融监管体系改革的影响。未来,金融监管将日趋国际化,更加注重风险性监管和对创新业务的监管,重视金融机构的内部控制制度和同业自律机制,而统一监管将成为监管体系发展的趋势。在此基础上,本文提出中国金融监管体系改革应走综合监管、统一监管之路,以适应混业经营发展和金融创新的需要;要加强宏观金融审慎监管,保证整个金融系统的稳定;注重保护投资者的合法权益;并不断完善与金融监管体系改革相配套的其他制度与措施。     

Renminbi＇s Potential to Become a Global Currency

This paper is a tentative endeavor to delineate the potential of the renminbi to become a global currency. It first analyzes the critical economic, financial and policy attributes that are required to support a currency to gain an international role. It then examines whether China has the potential to acquire these attributes. The paper concludes by offering some provisional observations on the implications for Asia and the global economy, should the renminbi evolve into a world currency in the coming decades.