《产业组织经济学》课程创新性教学研究

产业组织经济学课程兼具理论性和应用性的特点,这一特点决定其教学方式可以采取更加丰富多彩的形式,相对于传统"重理论、轻应用"的教学方法,讨论式、案例式、情景式、实践式等创新性教学方法,更适应发展的需要,既能培养学生的创新思维能力,又能使学生主动参与,改善教学效果。     

前景璀璨的生物化工技术及其热点产品

对于近期国内外利用生物化工技术开发的一些产品和已取得的成果作了简要介绍.2003年,全球生物技术产业市场估计约894亿美元,比上年增长13%,预计2007年全球生物产业市场将达1 300亿美元.2000年,中国就实现了万吨级生物法丙烯酰胺的工业化生产,目前产能已达10万t/a规模.     

情事变更的界定——兼论情事变更与商业风险之比较

情事变更原则是当代债法中最重要的法律原则之一。情事变更有其特定的适用条件,与商业风险在主 观要素、发生原因、发生时间、法律后果及合同遭受影响的后果方面存在区别。     

关于行政规划若干问题的探讨

行政规划是政府职能的一个重要方面，在现代国家日常生活中发挥着重要的作用。在国外和我国的台湾地区，行政法学界对行政规划有专门的研究，而大陆行政法学界关于行政规划的研究还不是太多。本文拟结合行政程序法试拟稿中对行政规划程序的相关规定，提出自己对行政规划的性质、行政规划程序中的听证程序、集中事权和情势变更等问题的一点粗浅看法。     

Study based on ＂Situational Rationality＂ hypothesis for customer market classification model

The traditional market segmentation was based on ＂transcendental rationality＂ or ＂Situational Rationality＂, studies shows that it had disadvantages. This paper states the ＂Situational＂ integrated rationality hypothesis and then comes up with the market segmenting models and classification algorithm basing on this hypothesis. This algorithm combined the Rough Set theory and Neural Networks in application, which overcome the dilemma that caused complicated network structure and long training time by only using Neural Networks and influenced the classification precision caused by noise disturbance by only using Rough Set methods. Finally, the paper did a comparison experiment between the traditional method and the method we came up, the results shows that the model and algorithm has its advantage on every aspects.     

信息资源开发战略研究

本文研究了信息资源开发的良性运行机制构建与规则建设、民众的信息意识开发和信息技术素质提高途径以及信息资源开发的社会环境优化 ,并对安徽省信息资源开发建设提出了几点建议。     

The friluftsliv response: Connection,drive, and contentment reactions to biophilic design in consumer environments

It is well documented that context and physical surroundings impact consumers. However, little is known about how to direct the overall design of an environment to enhance consumer experience. Evidence suggests that design principles that tap into the benefits of response to nature may serve to improve the well-being of people in the environment. While research on the implications of such design for consumer responses is growing, a conceptual framework that delineates these responses and their effects on experience has not been established. The current research develops, proposes, and tests a conceptual framework for consumer responses to environments that incorporate materials, textures, shapes, colors, and patterns that quote nature. It shows that when present in a consumer context, these biophilic design elements elicit what we label the friluftsliv response: a response characterized by a positive connection to place that elicits both drive and contentment-based affective reactions. The results indicate that consumer environments rich in biophilic design elements can positively influence important marketing variables, such as situational consumer anxiety and retailer choice.     

Cosmetics makers have always sold ‘hope in a jar’! Understanding the cosmetics purchase intention in the Chinese mobile commerce environment

Using the S-O-R model, we investigate the impact of situational factors (interpersonal influence, visual appeal, and portability) on hedonic and utilitarian web browsing and expand the theory by exploring the moderating roles of scarcity and serendipity. Data were collected from 988 participants via an online survey. Structural equation modeling was performed using AMOS 23. The results show that the situational factors positively influence hedonic and utilitarian web browsing. Scarcity and serendipity have a significant moderating role in the relationship between hedonic web browsing, utilitarian web browsing, and cosmetics m-commerce purchase intention. This study hopes to provide a deeper understanding of consumer behavior and attitudes in the cosmetics market in the m-commerce context.     

情境判断测验为何如此受青睐？一个系统的回顾

情境判断测验是一种多元结构和低度保真的情境模拟技术,旨在测评与工作绩效相关的KSAO,在实际应用中具有成本较低、操作简单、效率高、受欢迎、亚组差异小等优势,已成为一种有效而备受青睐的人力资源测评方法。相比其在国外的蓬勃发展之势,国内关于情境判断测验的研究与应用依旧非常缺乏。为推动情境判断测验在我国人力资源管理中的应用,本文在梳理国内外最新研究和应用成果的基础上,首先介绍了情境判断测验的概念与内涵、发展脉络与现状和理论基础,然后总结归纳了情境判断测验的测评内容与开发过程,并据此提出情境判断测验在人才选拔、培训开发、团队工作三个方面的具体应用和注意事项,最后对情境判断测验未来的研究和应用方向进行展望。     

Panic buying: The effect of thinking style and situational ambiguity

This paper examines the direct effect of thinking style and situational ambiguity on the panic behavior model as well as the moderating effect of information overload. A total of 255 responses were collected from QUALTRICS, but only 139 were found to be useable for further analysis. A Smart-PLS software was used for data analysis. Based on the results, it was found that situational ambiguity and the judicative thinking style increase perceived risk. In turn, perceived risk and situational ambiguity were found to be responsible for generating panic buying. In contrast, executive and legislative thinking styles were found to have no significant effect on perceived risk. Finally, information overload was found to moderate the relationship between situational ambiguity and panic buying, but not the relationship between perceived risk and panic buying. This study proposes and tests a model of panic buying and contributes to the theoretical knowledge as well as offering clear avenues for future research and suggesting managerial best practices.