Social Game和SNS发展研究

近年来,随着互联网的飞速进步和发展,以SMS为代表的网络社交时代已经悄然到来。大量SNS网站不断涌现,积累了为数众多的用户,SNS作为WEB 2.0时代的代表,呈现出蓬勃发展的良好势头。Social game是一种通过互动娱乐方式增强人与人之间交流的互动行为。Social Game在SNS网站中究竟应该如何定位?Social Game能在SNS中发挥怎样的作用?呈现何种发展趋势?文章对此进行了探讨。     

试论媒体的亲和力原则——以《家庭导报》改版创新为例

结合《家庭导报》的改版创新实例。阐述了在新媒体扩张和媒体竞争日剧的当下,传统媒体特别是纸质媒体如何增强亲和力的四大原则,即新鲜性、接近性、关怀度和公信力。具体而言,就是：内容为王、角度常新;平民视角、家庭旋律;走进边缘、关注民生;贴近生活、服务社会。只有这样,才能更好地凸显报纸的感染力和影响力。     

Remittances as a social status signaling device

Like all human beings, migrants may have a concern about their prestige or social status in the eyes of left-home family and friends. They can remit money in order to signal their economic success and increase their status. We show that if migrants’ income is private information, unsuccessful migrants might accept a worsening of their living conditions and send back home large amounts of remittances only in order to make residents believe that they are successful. In some cases, successful migrants can signal their true favorable economic situation by remitting an even larger amount. The game presents various equilibria that differ with respect to the proportion and nature of the migrants who sacrifice consumption opportunities to status revealing actions.     

The Effect of Social Cues on Sniping Behavior in Internet Auctions: Field Evidence and a Lab Experiment

This research explores how social cues presented in an online auction affect sniping behavior. Sniping is a strategy of placing a bid on an item in the very ending stages of an auction with a pre-determined ending time in an attempt to win the auction. Such a strategy conceals the intentions of the bidder until the last moments of the auction and minimizes the possibility of other opposing bidders submitting higher bids due to the short period of time left to respond. The research includes two field studies and a lab experiment indicating that sniping appears to be influenced by social factors, that is, when there are a greater number of bidders in the auction or the auction site provides social information about the bidders, the relative use of sniping increases. This research supports the perspective that bidders rely on others' bidding behavior and characteristics as an indication of the true value of the item on sale, and is one of the first studies in the literature which takes this perspective.     

《工程合同管理》课程教学方法与手段

针对本人所讲课程采用的教学方法,提出多种有效可行的教学方式,在课程教学中,努力突出工程管理专业的特色,注重工程实践,使学生综合素质得到了提高,为就业奠定了基础。     

探讨新媒体时代的传统媒体发展之路

我们面临的时代有更多的媒体工具,提供了更丰富、更多渠道的内容。在这种形势下传统媒体如何发展值得我们深思,本文通过对新媒体、传统媒体的分析思考了一条新旧融合的发展之路。     

企业员工知识分享媒介及其对工作效果的影响——以财会人员为例

通过对财会人员的访谈,将知识分享媒介划分成五种类型:各式书面信息、正式制度下的人际接触、正式制度下的信息科技、非正式制度下的人际接触以及非正式制度下的信息科技。一般企业在进行知识分享时会遇到知识流失与被盗取的障碍。知识分享媒介的性质不同,所能增进的工作效果亦有所不同。正式制度的人际接触是最普遍的,深获企业员工的好评,其所能增进的工作效果非常多元;非正式制度的信息科技,则视员工个人的使用习惯与学习态度而定,对于各项工作效果的提升情形差异很大。     

企业社会责任与财务绩效的关联性研究综述

企业社会责任与财务绩效的关联性是国内外研究的一个热点问题。论文运用文献研究法对国内外企业社会责任与财务绩效相关研究进行了详细梳理,对二者相关性的研究结论进行了分类总结;同时分析了企业社会责任与财务绩效关联性研究结论不一致的原因,并为后续研究提出了建议。     

Trust, reputation and relationships in grazing rights markets: An experimental economic study

Trust is frequently a requirement for economic exchanges and the management of natural resources. Providing public information on past actions can promote trust through the formation of reputations. We developed an economic experiment to test whether a formal reputation mechanism could facilitate trusting relationships in the tradable grazing rights markets. Providing information to create formal public reputations for market participants did not increase the overall efficiency of the market. However, it did result in greater equality of income between partners, suggesting that participants showed more concern for their partners when they knew they would be rated. Even with public reputation information, bilateral relationships remained central to the market. Market failures in existing grazing rights markets may be better addressed by measures to increase communication between partners rather than simply relying on a formal reputation mechanism.