COMMUNICATION ABOUT FUTURE POLICY RATES IN THEORY AND PRACTICE: A SURVEY

We discuss the theoretical rationale for central bank communication about future policy rates, either as part of inflation targeting or in the form of forward guidance. We also summarize both actual central bank communication about future policy rates and empirical evidence on the effectiveness of these types of communication. We argue that there is a disconnect between the theory and practice of forward guidance, as theory assumes commitment on the part of the central bank, while in practice central banks generally do not commit. Future theoretical research on forward guidance should therefore take the absence of commitment by central banks into account.     

强耦合氢等离子体中Be~（3＋）的结构和辐射性质研究

采用离子球模型研究了强耦合氢等离子体中杂质Be3＋的原子结构和光谱性质随离子球大小的变化规律.结果表明,强耦合等离子体的屏蔽效应对其中的原子结构和光谱影响很大,而且不同模型给出的结果有很大的差别;在离子球模型下,类氢的轨道电离能随着屏蔽效应的增强而单调减小,轨道的简并度解除,但是随着屏蔽效应的增强,轨道将二次简并,轨道能级关于角动量发生发转;不同主量子数n两能级之间辐射的光谱随着屏蔽效应的增强先红移而后蓝移,在非相对论情况下,屏蔽效应引起同n轨道能级劈裂,辐射出新的光谱,该光谱随着等离子体效应的增强先蓝移后红移,经过再次简并后继续蓝移,直到不再辐射出光谱为止;轨道之间的重叠积分由于等离子体屏蔽效应先减小而后增大,从而振子强度随着等离子体屏蔽效应的增强先减小而后增大.目前的计算数据与可查的数据非常符合.     

Orientation to sustainability and strategic positioning of destinations: an analysis of international tourism websites

The communication that Destination Management Organizations (DMOs) address to destination stakeholders plays a central role in attracting attention and resources for sustainable destination development and disclosing the efforts made to be a sustainable territory. There has been extensive analysis on the role of official tourism websites that addresses both DMO's internal and external stakeholders. However, less exploration is available on the relationship between the contents disclosed through tourism websites and the strategic positioning of the destination. This study empirically examines that link with a focus on ‘green/sustainable/responsible' travel. Results show a positive association between the orientation to sustainability in online communication and both sustainable regulation of the tourism sector and tourism development. In contrast, there is no significant association with destination size, tourism maturity and pricing policies.     

浅谈在国际传播中的议程设置

International Communication plays an important role in our society. Agenda setting theory emerges from communications studies and focuses on mass media influence on setting political agenda.The theory explains the correlation between the rate at which media cover a story and the extent that people think that this story is important. The media has become a strong barrier of communication between families and the outside world.     

A comparison of the dominant meta programme patterns in accounting undergraduate students and accounting lecturers at a UK business school

Meta programmes are a means of describing the behavioural traits that a person exhibits when interacting with other people. An understanding of meta programmes can improve communication between individuals and this may have implications for teaching. The purposes of this study are first to identify the dominant meta programme patterns of first year accounting undergraduates at a UK business school. An earlier pilot study validated use of the Motivation Profile Questionnaire (MPQ) to elicit the dominant meta programmes of accounting lecturers at the same Business School (Brown, 2002). Secondly, the students' meta programmes are compared with those of their accounting teachers to identify whether there are any differences or similarities between the two groups. The matching of the meta programmes of the teachers and students would enhance communication whilst major differences in meta programmes would make communication more difficult. A sample of 62 first year accounting undergraduates and 20 accountancy teachers completed the MPQ. The results indicate that, on average, the accounting students have similar dominant meta programme patterns to their accounting teachers. The implications of the findings for improving communication and therefore teaching are discussed, along with the scope for further research.     

用于通信系统的干扰对消电路设计与实现

针对通信设备应用的复杂化和对在复杂电磁环境下工作的设备电磁兼容性提出的更高要求，通过分析对消技术的基本原理，提出了一种模拟电路和数字电路相结合的干扰对消技术，并研制出了基于该技术的干扰对消原理样机。对该样机的单机测试和系统联试结果表明，该对消技术具备点频干扰和噪声干扰的抑制能力，对消收敛时间小于100 ms，对消比大于43 dB，适合在窄带通信中应用并可推广到其他领域。该成果正逐步在实际工程中得到运用。     

品牌背书传播策略的原因分析

文章通过对品牌背书传播策略的描述,提出采用该策略需要深入考虑的因素,如产品组合相关性、品牌发展周期、品牌并购等。     

A neuro-fuzzy combination model based on singular spectrum analysis for air transport demand forecasting

Air transport demand forecasting is receiving increasing attention, especially because of intrinsic difficulties and practical applications. Total passengers are used as a proxy for air transport demand. However, the air passenger time series usually has a complex behavior due to their irregularity, high volatility and seasonality. This paper proposes a new hybrid approach, combining singular spectrum analysis (SSA), adaptive-network-based fuzzy inference system (ANFIS) and improved particle swarm optimization (IPSO), for short-term air passenger traffic prediction. The SSA is used for identifying and extracting the trend and seasonality of air transport demand and the artificial intelligence technologies, including ANFIS and IPSO, are utilized to deal with the irregularity and volatility of the demand. The HK air passenger data are collected to establish and validate the forecasting model. Empirical results clearly points to the enormous potential that the proposed approach possesses in air transport demand forecasting and can be considered as a viable alternative.     

Promoting Giving Campaigns in University Websites: A Cross-cultural Comparison between the United States and South Korea

ABSTRACT

This study was designed to compare the ways the websites promote giving campaigns between the United States and South Korea. Furthermore, this study explored how the campaign appeals are associated with the distinct cultural values between universities in the United States and Korea. Guided by a content analysis of 200 universities in the United States and South Korea, the findings of this study demonstrated that, compared to the Korean university websites, U.S. university websites more frequently targeted university-affiliated donors, including alumni, students, parents, and so forth, and used multimedia-based exemplars about the giving campaigns.     

跨文化交际中的禁忌语浅议

禁忌语作为不同文化普遍存在的一种特殊形式,在交际中扮演着重要的角色。因而,在教学中教师应该尽可能的给学生讲解与文化相关的知识。只有这样英语学习者才能真正的表达出自己所想要表达的意思,才能提高他们的跨文化交际能力。