Determinants of retail patronage: A meta-analytical perspective

The retail patronage idea includes such key concepts as store choice and frequency of visit. In this study, the authors synthesize previous empirical studies through a formal, critical review of retailing literature. The meta-analysis suggests that various predictors (e.g., service, product selection, quality) are strongly related to shoppers’ retail choice, whereas others (e.g., store attitude, store image) are important antecedents of shopping frequency. However, the relationships between the predictors and retail patronage vary according to the study characteristics (e.g., experimental vs. other designs). The authors offer implications for retailing research and practice.     

国外"大店法"对我国流通产业进入规制的启示

目前,我国流通产业由于过度进入而导致低效竞争和无效竞争,必须实施进入规制。在各发达国家根据各自国情对流通企业实施进入规制所采取的各种手段中,以日本和法国的《大店法》最引人注目。鉴于我国的实际情况,本文认为,我国对大型零售店铺的规制,在动机上应从防止过度进入和过度竞争入手,防止资源浪费;从规制的方式上,可以先制订管理条例和商业规划进行规制,然后推出专门的《大店法》;从规制的程度上,对不同业态类型的商店需要作不同程度的规制;从规制的程序上,我国可以适当借鉴法国听证的做法。     

The Impact of Coupons on Service Quality Evaluations,Risk, and Purchase Intentions

Abstract

To attract customers, restaurants will often use coupons. This research examined the impact of a promotional coupon on service quality expectations, perceived purchase risk and purchase intentions. It was found that the use of coupons does increase purchase intentions and reduce perceived purchase risk. However, coupons were found to negatively influence service quality expectations. Implications of these findings for restaurant managers are discussed.     

Store-, Market-, and Consumer-Characteristics: The Drivers of Store Performance

Four factors have traditionally been identified in influencing store performance: store-, market-, and consumer characteristics and competition. Given partially conflicting and, in some cases, dated findings in the literature we want to re-assess the effects. In particular, past research has usually considered only two out of the four constructs at any time, which is likely to result in erroneous interpretation of results. We draw upon a unique cross-sectional sample of grocery stores with a wide array of store characteristic, store performance, trade area, and consumer demographic variables. Using structural modeling, our prime interest is to assess the differential impact of store attractiveness, market potential, and socio-economic status on two different store performance measures, while controlling for competitive effects. We find that the market potential of a store is by far the most important driver of store sales performance and sales productivity performance. With one exception, the model and the data support the hypothesized relationships about the direction and the strength of the impact of a store's attractiveness, market potential and socio-economic characteristics of the trade area on a store's performance.     

Patterns of store patronage in urban China

Reported is a formal investigation of store patronage in urban China. Using consumer panel data for sales of packaged goods through store types and named store chains, patterns of sales, loyalty and duplication are examined. Observed patterns are benchmarked against predictions from the NBD-Dirichlet model. Findings are generalized across six product categories in the packaged-goods retailing sector of Shanghai. Crucial aspects of store type/chain patronage are shown to be regular and predictable: patronage levels co-vary with market shares, average frequencies of patronage do not vary as much, few consumers are exclusively loyal, a majority of consumers are divided in their loyalty, and they patronize other store types/chains in line with market shares. Special groupings of store types/chains are not found. All these results occur for the buying of both contemporary and traditional products.     

小型零售业经营者意识现代化的中日比较研究

与20世纪的日本一样,我国的小型零售业也面临着现代化的问题。依循田村正纪的研究框架,本研究以长春市食杂店的抽样数据,再次证实小型零售商不完全具备企业家精神的假设,并指出零售商经营意识包含"守业精神"、"组织化精神"和"创业精神"3个层面,其中"创业精神"代表了企业家精神内涵,是经营者意识现代化的发展方向,"组织化精神"则是其与"守业精神"之间的桥梁。通过中日研究数据的比较,本文分析了两者的差异之处及其原因,为我国零售商经营意识的现代化提供了更好的理论支持。     

Consumer and retailer perceptions of hypermarkets and traditional retail stores in Portugal

Since its appearance in the mid 1980s, the hypermarket is a symbol of the modernisation of Portugal. It has dramatically changed not only the retailing structure in this country but also Portuguese buying behaviour. To better understand these changes, personal interviews were conducted with 500 Braga consumers. In addition, a mailed survey was administered in the same market to 204 traditional retailers. The results show that, for consumers, the hypermarket is the preferred type of retail store for frequently purchased packaged goods, due to its low prices and convenient one-stop shopping. The perception of traditional retailers is that the hypermarkets affected them negatively. The comparative analysis suggests that, although consumers do not have a negative opinion about traditional retail, they do not share the same favourable opinion that traditional retailers have about themselves.