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51.
Michael L. Klassen Dennis Clayson Cynthia R. Jasper 《International Review of Retail, Distribution & Consumer Research》2013,23(2):216-224
The Perception of a specific stigma, obesity, and its influence on store image was studied. Previous studies have acknowledged the role salespeople play in the perception of a store's image, but no previous studies have specifically focused on the influence of the physical appearance of sales personnel on store image. The results of an experiment that examined students' perceptions of salespersons' appearance showed that, if a salesperson was described as obese, then the store was perceived as having a poorer image and as being less successful, regardless of the sex of the salesperson or the type of store. The implications of these findings for retailers are discussed in light of the Americans with Disabilities Act and recent legal discussion concerned with protecting physically stigmatized workers. 相似文献
52.
刘庆堂 《北京劳动保障职业学院学报》2003,11(1):9-11
就业是民生之本。扩大就业是我国当前和今后长时期重大而艰巨的任务,也是全面建设小康社会的基础。十四届三中全会以来,我国就业成就显著,但劳动年龄人口多,就业压力大,矛盾突出,应采取积极的措施。 相似文献
53.
随着中国经济发展阶段的变化,品牌消费的时代已经到来,市场竞争的焦点正在由单一的产品价格竞争转向包括质量、技术、服务、诚信、文化等在内的品牌竞争。拥有知名品牌是中央的战略要求和“十一五”发展的重要目标,这对增强自主创新能力和提高国际竞争力等具有重要意义。改革开放20多年来,中国自主品牌没有与中国经济一同发展起来,或许是中国发展的最大缺憾之一。中国要走品牌发展之路,打造品牌大国乃至品牌强国,必须形成统一有效、覆盖全国的品牌战略工作机制和政策支持体系。 相似文献
54.
来源国效应对一国产品的海外销售产生着重要影响。本文以在美国销售的中国H公司运动手表作为被试商品,在606份有效样本基础上,通过多元线性回归验证了中国品牌电子产品在美国的来源国效应。通过与其他七个国家进行对比,本文发现,虽然中国在美国消费者心目中的产品国家形象较为正面,但相对中国经济地位和产品质量而言,美国消费者对中国电子产品和中国品牌的"来源国偏见"普遍存在,"Made in China"目前仍是中国品牌在美国营销的不利因素。在以往研究的基础上,本文将来源国效应中的产品国家形象划分为整体绩效形象、整体制度形象和产品类属形象,在此基础上检验了多个消费者因素对来源国效应的调节作用,首次检验了消费者网购依赖度对消费者购买倾向的影响,并且发现消费者产品知识负向调节来源国效应,这一结论可以导出明确的管理启示。本文结论进一步深化了来源国效应相关研究,弥补了发展中国家逆向拓展发达国家市场时来源国效应研究的不足。 相似文献
55.
Bridge,Focus, Attack,or Stimulate: Retail Category Management Strategies with a Store Brand 总被引:1,自引:0,他引:1
We investigate a monopolist retailer's category management strategy where the main strategic decisions are how to horizontally
position a store brand relative to the incumbent national brands and how to price the store and national brands for retail
category profit maximization. We analyze a market composed of two consumer segments with differing tastes and heterogeneity
with respect to willingness to pay and a product category consisting of two competing national brands and one store brand.
We find that contrary to the existing literature, it is not always optimal for a retailer to position its store brand against
the leading national brand; instead there are many situations where it is best to position the store brand close to the weaker
national brand or to position it in the “middle” so it appeals to both national brands' target segments. In the process we
identify four distinct category management strategies that a retailer can use with a store brand. In three of these the optimal
store brand price is the brand's monopoly price, while in the remaining one strategy the price is lower. We also suggest an
easy to implement means for a retailer to determine which strategy is best to use, depending on the particular competitive
environment present before the introduction of the store brand and the relative quality of the store brand. We find that the
store brand entry is most beneficial to the retailer when the national brands are moderately differentiated. Finally we show
that introducing a store brand not only allows the retailer to garner a higher share of the channel profits through higher
retail margins, but also often provides the retailer the benefit of increases in national brand unit sales as well as incremental
sales from the store brand.
JEL Classification: M310 相似文献
56.
走出“中国制造”的困惑 总被引:2,自引:0,他引:2
全球制造业出现了由发达国家向发展中国家转移的趋势,中国制造业可以凭借劳动力资源丰富的优势加速发展。但是目前“中国制造”是以低价格、低成本优势进入了国际市场,参与国际分工,从长远的观点看,不利于中国经济的可持续发展。因此,“中国制造”要摆脱困境,在作好委托生产的同时,要打造自己的品牌,提升“中国制造”的档次。 相似文献
57.
我国的高等教育规模与教育实力发展得益于我国经济实力的增强和社会对人才的大量需求,也必然面临新的挑战;实施高校品牌战略,强化品牌经营战略,提升高校实力,是一件刻不容缓的工作,是我国教育部门和政府一项长远战略;对品牌经营建设源动力调查数据分析表明汇聚全体师生员工意愿、审时度势、树立品牌意识一、制定品牌经营战略是十分必要的和符合时势的,并提出了对大学品牌经营策略和应注重的问题。 相似文献
58.
This paper examines Chinese and British consumers’ evaluations of Chinese, and international brands, and factors affecting their brand choice. The results support recent findings of a decline in Western brands’ preference in China. But, these are attributed to several factors. The findings show country of origin does not affect Chinese brand choice, has a great effect on British choice between Chinese and other brands; brand value, and brand familiarity influence Chinese choice whereas brand reputation, and brand trust determine British choice. Implications for Chinese domestic and international expansion strategies, demographics’ influence, and cultural differences are discussed. 相似文献
59.
60.