Temporal Reframing of Prices: When Is It Beneficial?

Prior studies provide mixed results pertaining to the effectiveness of temporal reframing of prices. This study examines the conditions in which such temporal reframing to a shorter period of time is more or less beneficial than aggregate prices. Investigations of the role of four moderating variables—price endings, price level, time periods, and calculation affinity—show that reframed prices are more beneficial than aggregate prices for high-priced products, especially in combination with even price endings, an aggregate price that normally refers to a comparatively short time period, or customers with poor calculation affinity. Aggregate prices offer more benefits than reframed prices for low-priced products, odd price endings, aggregate prices that refer to longer periods, and customers with excellent calculation affinities.     

Scarcity signaling in sales promotion: An evolutionary perspective of food choice and weight status

Obesity rates are increasing worldwide, with an alarming number of associated co-morbidities and deaths. Evolutionary psychology explains this development with an inherent preference for fatty and sweet foods. Recent evidence shows that consumers with a low socioeconomic status are more prone to being obese, but also that consumers with few resources respond more to scarcity signals. Based on this background, this paper investigates whether overweight individuals with a low income respond more to scarcity signaling in terms of sales promotions than others.To this end, a large-scale online survey was conducted across four food product categories in the setting of an online supermarket. Results show that overweight or obese individuals with low income levels responded more strongly to scarcity signaling. The findings inform researchers in terms of explaining different responses to sales promotions and support practitioners in aligning sales promotions to target group-specific behavior.     

我国煤炭业构建跨国生产体系的新趋势——从技术进步视角分析

作为垄断资本主义高度发展的产物,跨国公司成为促进技术进步的主要承担者。在低碳经济这一大背景下,煤炭行业的发展更多将依赖煤炭深加工、先进技术输出、机械设备贸易等,技术进步的重要性不言而喻。但长期以来我国煤炭行业的发展杂乱无序,企业自身缺乏技术改进、研发的动力和资金。为适应新的发展要求,我国煤炭行业不断加快重组步伐,超大规模煤炭企业逐步形成,跨国发展的新趋势不断显现。未来我国应进一步加快大型煤炭产业集团的发展,鼓励大规模企业积极参与国际竞争,同时重视企业自主创新能力的培养,全面提升我国煤炭行业的国际竞争力。     

The Recent versus The Out-Dated: An Experimental Examination of the Time-Variant Effects of Online Consumer Reviews

Conventional wisdom suggests that the most recent online reviews may have a greater impact than out-dated online reviews on consumers’ purchase decisions because of their up-to-date nature. However, building on the theory of temporal distance and construal fit, this study proposes a new perspective, suggesting that the influence of online reviews posted at different times is a function of the timeframe for the consumers’ intended purchase. Four experiments demonstrate that although recent online reviews are more influential in shifting consumer preferences towards near-future consumption decisions, the relative influence of out-dated online reviews in shifting consumer preferences increases when consumers are making distant-future consumption decisions. This effect occurs because of a construal fit between the construal level of the online reviews posted at different times and that of the timeframe of consumers’ purchase decisions. The recent reviews are represented at a relatively lower construal level, with the low-level construal matching the timeframe of the near-future consumption decision. Out-dated reviews, however, are represented at a relatively higher construal level and match the timeframe of the distant-future consumption decision. This construal fit, in turn, enhances consumer engagement and consequently exerts a greater influence on consumer preferences.     

Common method bias in hospitality research: A critical review of literature and an empirical study

Common method variance has received much attention in the behavioral sciences. Nonetheless, scant scholarly effort has been invested in handling common method variance in hospitality research. This study investigates the current status of controlling for common method variance in hospitality research and assists researchers in taking appropriate actions. Study 1 shows hospitality researchers’ endeavors to control for common method bias through a critical review of literature published in four leading hospitality journals in the ten years from 2006 to 2015: International Journal of Hospitality Management, Journal of Hospitality & Tourism Research, Cornell Hospitality Quarterly and International Journal of Contemporary Hospitality Management. In Study 2, empirical investigations examine the effectiveness of a procedural remedy (temporal separation) and a statistical control (an unmeasured method factor approach) with two independent samples. The results of Study 1 reveal that most survey-related publications in the four journals fail to address or acknowledge common method variance. Moreover, only a limited number of techniques is found to be used to control for method variance. The findings of Study 2 suggest that temporal separation with a time lag of one day leads to a weak control for method variance; however, the use of an unmeasured method factor significantly helps control for method variance in the model.     

资本稀缺性与企业权力安排

分析已有的企业权力理论,认为传统的权力理论由于受到了资本至上的观点和现行法律规定的束缚,从而没有给出令人信服的解释,并在此基础上,确定对企业权力安排的看法,即组成企业的各要素的相对稀缺程度或替代程度是决定其拥有者在企业的权力安排的博弈中所处地位的决定因素。     

让橱窗“红杏出墙”

橱窗是现代化商场的眼睛,能引起顾客注意和激发欲望,是最具有艺术性的结构和理想的促销工具。同时,又是卖场文化和形象的缩影。橱窗不应被遗忘或被忽视,经营者应从战略上高度重视橱窗的建立和设计技巧,并强化橱窗管理。     

资源稀缺、技术冲击与风险投资退出时机

通过建立风险投资退出时机选择模型,运用2004~2011年中国风险投资退出的季度数据考察了技术冲击和市场利率等因素变化对风险投资退出时机的影响。研究发现:(1)资源稀缺的程度与风险投资退出时机的选择有着非常紧密的联系;(2)市场利率的变化对风险投资的退出行为的影响具有不对称性:市场利率下降可能会导致风险投资加速退出质量较差的风险企业,同时却更长时间地持有质量较好的风险企业;(3)技术进步会增加风险企业的数量,提高风险投资市场上风险企业的平均质量,加速风险投资退出。     

Spatial and sectoral characteristics of China’s international and interregional virtual water flows – based on multi-regional input–output model

This paper provides a systematic analysis of spatial and sectoral characteristics and changes in virtual water flows associated with China’s interregional and international trade based on the China interregional input–output tables of 2002 and 2007. The results show significant improvement in water use efficiency between 2002 and 2007. However, the general spatial patterns and sectoral components of virtual water flows have more or less remained during the period. Almost all Chinese provinces are net exporters of virtual water in international trade. In interregional trade, the dominant direction of virtual water flow is from peripheral provinces to eastern coastal provinces. The agricultural sector plays an important role in shaping this direction and has significant impacts on water uses in exporting provinces, some of which are water scarce. The results of this study clarify some confusions concerning mismatches between regional water endowments and virtual water trade within China and with other countries.     

The compatibility of multicurrency accounting with functional currency accounting

In today's high-tech and global economy, this study introduces multicurrency accounting as an effective tool to manage resources and compares its reporting capabilities with current generally accepted accounting principles. Further, it proposes a means to integrate multicurrency accounting into internal reporting and external reporting as supplemental disclosures. Multicurrency accounting has the merit of reflecting the true exposure position of each hard currency, in addition to the dollar-based consolidated financial statement. It lends itself readily to mark-to-market accounting; its application for external reporting is foreseeable in the near future.