How User‐Created‐Content (UCC) Service Quality Influences User Satisfaction and Behaviour

The Internet is undergoing a gradual shift from Web 1.0‐based user interaction to Web 2.0, which has a greater emphasis on user‐created content (UCC) and user collaboration (Hsu & Hsu, 2008). Since existing models of e‐service quality are likely deficient under Web 2.0, we build on them and test a new framework using 319 users who frequented UCC websites. Among other findings, three service elements together explained 44% of the variance in user satisfaction and 33% of the variance in website usage. These elements were: the provider‐user relationship (customization and participation), the relationship among users (e.g., user empowerment), and user compensation. Copyright © 2012 ASAC. Published by John Wiley & Sons, Ltd.     

宁波城市社区公共空间满意度及优化研究

社区公共空间是社区居民户外活动的主要场所,社区公共空间的质量决定着居民的生活质量。文章通过对宁波苍水社区的公共空间进行实地调研,了解居民使用社区公共空间的现状及存在的问题,提出优化社区公共空间的建议,以促进城市和谐健康发展。     

When the frugal become wasteful: An examination into how impression management can initiate the end-stages of consumption for frugal consumers

Premature disposal of functional products is a global problem adding to waste and feeding a consumer culture. Contrary to this, frugal consumers take care and extend the life of their products, elongating the usage and value obtained from their possessions. Despite this, little is known about frugal consumers and the factors that eventually initiate their actions towards the end-stages of consumption (e.g., declined usage). The present research explores one such psychological factor that may dictate frugal consumers’ willingness to discontinue usage of their products; impression management. Three studies demonstrate that when the marketplace's opinion of an owned product is negative (e.g., inferior value), then the well-accepted frugality-usage intentions relationship diminishes. This effect is due in part to the undesirable image that owning such a product portrays, that of a consumer who makes poor choices. By examining what can initiate the end-stages of consumption for frugal consumers, this study broadens our understanding of anticonsumption lifestyles postpurchase, exploring factors beyond functionality, and obsolescence that influence decisions to continue or discontinue using products consumers already own.     

“I like it,but I don't use it”: Impact of carsharing business models on usage intentions in the sharing economy

Carsharing is often promoted as a potentially environmental‐friendly alternative to individual car ownership. However, various carsharing programs have displayed limited success in the past. An initial field study of a new carsharing service is such a story of failure: The introduction of this new service at a medium‐sized German university generated unexpectedly low adoption rates so that the service was eventually scaled down and then suspended. Quantitative field study results as well as additional qualitative focus groups reveal that missing compatibility is a key barrier to adoption. Drawing on extant conceptual frameworks of user participation in sharing business models, a factorial survey identifies the importance of different dimensions of carsharing business models for their acceptance. The results reveal that a set of convenience and lifestyle dimensions influences usage intentions, including mode of drive, pickup and drop‐off mode, service level, price model, availability, and type of market mediation. In contrast, vehicle fleet does not appear to influence carsharing models' acceptance. These findings contribute to research on business model configuration as well as the attitude–behavior gap in the sharing economy by determining relevant dimensions of a carsharing business model that can bridge the gap between basically positive attitudes and usage resistance. Thereby, they also serve for concrete managerial recommendations.     

Private label usage and store loyalty: The moderating impact of shopping value

This study endeavours to develop and analyze a conceptual model that sheds light on the moderating impact of utilitarian and hedonic shopping values in determining the relationship between private label usage and store loyalty. In a test with data collected from 267 consumers, conceptual framework was analyzed by using structural equation modeling. The findings reveal that a negative relationship was observed between private label usage and store loyalty. However, utilitarian shopping value converts this existing negative relationship between private label usage and store loyalty into a strong positive association. This study offers such interesting implications for managers that developing marketing strategies oriented to create utilitarian shopping value during the shopping experience may enable retailers to enhance their store loyalty in a positive way in the long run. Prior research has not approached the private label product phenomenon from a shopping value perspective. Hence, this study attempts to measure the moderating impact of shopping value on the linkage between private label usage and store loyalty for the first time.     

Effects of social demographic attributes,knowledge about credit cards and perceived lifestyle outcomes on credit card usage

The aim of this paper is to identify and assess the effects of credit card users' demographic and socio‐economic characteristics, knowledge about credit cards, and perceived lifestyle outcomes of the credit card usage on credit card usage practices. A sample of 177 individuals in Sri Lanka who possess Visa, MasterCard or American Express credit cards responded to the survey. The hypothesized relationships were examined by means of path analysis. The findings offer implications for research and practice.     

“Yes,we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications

Augmented reality (AR) is regarded as a visually transformative technology that enables consumers to gain immersive and enjoyable information about experience products/services during the purchasing process. Based on the stimulus-organism-response (S–O-R) paradigm, this study investigates how experiential AR applications (apps) influence customers' experiential value, in turn enhancing continued usage intention. Furthermore, perceived customer support plays an even more important role in enhancing customers’ continued usage intention. This study obtained data through an online survey of 437 customers of the YouCam Makeup app in Taiwan. We used SmartPLS software to analyze the data and test the hypotheses. The findings suggest that the features of an experiential AR app have a greater positive impact on hedonic value than utilitarian value; in turn, only hedonic value has a positive impact on continued usage intention. The results further demonstrate that the effect of hedonic value on continued usage intention is positively moderated by perceived customer support.     

成都市武侯祠景区雨水收集利用景观研究

雨水的收集利用技术与景观结合,代替传统的雨水管理方式,将逐步成为号区景观规划设计的亮点.成都市武侯祠景区是国内外游客和成都市市民共同喜好的游憩点,探讨其雨水的收集利用景观,利于促进节水和平灾结合的旅游景观工程实践.研究内容包括:一是研究方案的可行性,量化收集的雨水能否满足水体日常补水量并储存雨水,二是雨水收集利用景观.     

我国农村土地流转问题的法律研究

土地是农村最基本的生产资料。联产承包责任制的推行，为土地使用权的流转创造了前提条件。《农村土地承包法》的实施，为土地使用权的流转提供了法律依据。由于受诸多因素的影响，我国农村土地使用权的流转出现了严重的异化现象。因此，加强农村土地使用权流转的法律制度建设，引导、完善、规范农村土地使用权的合理流转，是摆在我们面前的一项重大课题。     

Information technology usage,motivation, and intention: a case of Chinese urban senior outbound travelers in the Yangtze River Delta region

Chinese outbound travel is thriving, with seniors taking an increasing market share. However, although outbound travel in general has been researched quite well, little is known specifically about the outbound travel behavior of Chinese seniors, or the effects of information technology (IT) on their vacation patterns. This study is an initial and exploratory attempt to understand the relation between IT usage and tourism behavior (travel motivation, travel intention, and sociodemographics) of Chinese senior outbound travelers. The results reveal four segments of IT usage, each with significantly different traveler profiles in terms of sociodemographics, travel motivation, and travel intention.