Ethics in Food Advertising to Children in India—A Parental Perspective

Marketers are seen to bombard children with advertisements for unhealthy foods using sophisticated promotion techniques that have serious negative effects on health and overall well-being of children. So parents try to mediate children’s exposure to media content and call for governmental regulations in an attempt to shield them. The extent to which they mediate further determines whether they contemplate food advertisements as being ethical or unethical. Therefore, the present study tries to uncover the antecedents to ethical versus unethical perceptions of Indian parents about food advertisements directed at children. No study, to the best of the researchers’ knowledge, has been conducted so far in India in this regard. Using binary logistic regression with mothers, it is found that the mothers who view food advertisements as unethical report their children to watch fewer hours of TV during weekdays and hold negative attitudes toward advertising to children. These mothers, however, do not feel that the government needs to impose restrictions on food advertisements aired on TV since they themselves indulge in mediation of TV advertising as a general parenting responsibility. The implications of the article are finally discussed.     

Requirements for Skill,Training and Retraining in the Mexican Food and Drink Industry

The Mexican food and drink industry has been producing for a more standardized consumer market. The influence of North American and European habits on Mexican traditional habits is very strong, and this population is rapidly coming to be part of the global market. The traditional Mexican foods and drinks are being processed by Mexican and American companies, including new formulas of low calories of healthy diet At the same time, the changes in the food and drink industry requires training in the management of the new biotechnologies and the aspects of business administration and vocational-technical education, in order to increase their competition with its processed products in the internal and also the international markets, through efficiency and quality.     

Rising Food Prices and Household Welfare: Evidence from Brazil in 2008

Food price inflation in Brazil in the 12 months to June 2008 was 18%, whereas overall inflation was 7%. Using spatially disaggregated monthly data on consumer prices and two different household surveys, we estimate the welfare consequences of these food price increases, and their distribution across households. Because Brazil is a large food producer, with a predominantly wage‐earning agricultural labour force, our estimates include general equilibrium effects on market and transfer incomes, as well as the standard estimates of changes in consumer surplus. Although the expenditure (or consumer surplus) effects were large, negative and markedly regressive everywhere, estimates of the market‐income effect were positive and progressive, particularly in rural areas. Because of this effect on the rural poor, and of the partial protection afforded by increases in two large social assistance benefits, the overall impact of higher food prices in Brazil was U‐shaped, with middle‐income groups suffering larger proportional losses than the very poor. Nevertheless, as Brazil is 80% urban, higher food prices still led to a greater incidence and depth of poverty at the national level.     

Purchasing Behavior of Tourists Towards Tennessee-Made Products

Abstract

Purchasing behaviors of tourists for Tennessee-made food products were examined. Amount of units purchased, approximate expenditures, and where products were purchased were recorded. Over 95% of the individuals purchased Tennessee-made food products for themselves and 64% purchased the products as gifts. The majority of the products were purchased at speciality stores or tourist sites. Products most often purchased included candies/confections and chocolates. Quality of the products was the most important factor in the decision to purchase. The average tourist visiting Tennessee purchased 4.9 items and spent $34.60 on these products. Processors of state-made products and tourism departments need to market the quality and uniqueness of their products at speciality shops and tourist sites.     

食品安全伦理初探

食品安全问题不仅仅是一个法律、政治、经济问题,从其道德层面而言应是一个伦理问题,本文通过提出食品安全伦理概念、意义、原则、措施等对食品安全问题进行了浅要的剖析,试图从伦理道德角度对食品安全问题的解决提供一些思路。     

Global Insights Into Essential Elements Food Safety: The Chinese Example

This article brings together insights on the global challenges of achieving a safe food system. Through looking at examples of food safety initiatives, relevant success factors are identified and then distilled into five essential elements for developing a robust and safe food system. While much of the work in this area looks at government initiatives, this article looks particularly at industry-led initiatives. The article includes a brief look at the importance of food in Chinese culture and the current structure of the Chinese food chain. Specific initiatives from other markets are reviewed, and the five elements are outlined.     

基于改进型主成分分析法的食品供应商评价模型研究

根据食品行业的特点建立供应商评价指标体系，利用改进型主成分分析法消除评价指标之间相关影响，减少指标选择的工作量，并通过专家打分及相关的评价指标建立判别模型对备选的供应商进行筛选，然后选择最优的供应商。最后通过实例分析验证了该方法的有效性，对企业选择物流供应商具有一定参考价值。     

A cosmopolitan return to nature: how combining aesthetization and moralization processes expresses distinction in food consumption

This article investigates how foodies' adoption of New Nordic Food enables them to combine aesthetic and moral cosmopolitanism ideals. It demonstrates that consumers integrate aesthetic and moral cosmopolitan discourses through two complementary processes: the re-aesthetization of nature and the re-moralization of the exotic. These processes combine in a cosmopolitan interest for one of the last unexplored foreign contexts: nature. The findings of this article contribute to existing research by showing that moral cosmopolitanism reflects a more individualized and less engaged form of consumption than ethical consumption. They illustrate how urban consumers perform distinction in contexts where nature is the most exotic unexplored context, highlighting further the reterritorialization of global cosmopolitan consumption, where food trends can only be consumed authentically in their context of origin. Finally, this article shows how moral cosmopolitanism can support consumers who acknowledge the need for ethical consumption yet struggle with its adoption.     

Managing Advertising Productivity

No abstract available for this article.