上海国内航空客运市场特征分析

为深入了解上海航空客运市场特征,在分析上海航空运输市场发展环境的基础上,根据需求规模将上海航空客运市场细分为快线、大客流、中客流和低客流四类,并对每类细分市场分别从总体规模、航线机型匹配以及收益水平进行定量分析。结果表明,快线市场需求巨大供给充足,市场格局已经形成,大客流市场表现不稳定,中客流市场规模小,收益水平一般,而低客流市场收益良好,市场前景广阔。最后,根据市场特征给出航空公司进入上海市场的策略性建议。     

保险资金的分布结构、运营体制与监管模式——国际比较视角

随着我国保险业的迅速发展,可运用的保险资金的总规模在不断扩大,保险资金的运用逐渐变成保险公司未来发展壮大的必要武器,也是现代保险业生存和发展的重要支柱。健全保险资金运用的监管体系,完善保险监管力度,都是保障保险资金的有效运用的前提。本文比较了发达国家美国、英国、日本险资的资产分布、运用体制和监管模式情况,同时与我国保险资金的运用现状相对比,总结经验,为我国保险资金的运用提供相关建议。     

Retailers׳ expansion mode choice in foreign markets: Antecedents for expansion mode choice in the light of internationalization theories

Whenever a retail company expands its store network in a foreign market, decisions have to be made about how this can be achieved. Existing studies of retail internationalization have usually analyzed the “entry mode” choice as an end in itself, and not as the start of a firm׳s international development. In addition, there is much debate in the academic literature about the antecedents for retail foreign operation mode choice and the relevance of generic internationalization theories to international retailing. Therefore, the objectives of this research are (1) to investigate the paths of entry and subsequent expansion modes pursued by retailers in international markets and (2) to develop and test a model of expansion mode antecedents in the light of generic business internationalization theories. This is achieved on the basis of data collected from 43 French fashion retailers and a PLS-SEM approach. Results show that (1) retailers clearly differentiate between entry and expansion modes; (2) the international marketing plan, the perceived attractiveness of the foreign market, and strategic and ownership conditions are the key antecedents for the choice of an expansion mode. After comparing the results with the explanations proposed by the generic internationalization theories, a multi-theoretical framework is proposed which draws from the Uppsala internationalization process model, network theory and the born-global theory. The findings provide a wealth of information for retailers׳ use in choosing appropriate foreign operation modes.     

当前我国商业银行面临的主要操作风险及对策研究

随着全球经济一体化速度的不断加快,以及金融业经营规模和交易范围的不断扩大,银行的操作风险日益受到关注。本文借鉴西方商业银行操作风险分类技术,分析了目前我国商业银行发展中所面临的主要操作风险,即组织风险、执行风险、人员风险、技术风险和外部风险,并结合实际,剖析问题所在,如组织结构及管理层变化、制度设计的缺陷、随意执行、盲目执行、故意违规逆行、非主观臆行、人力资源管理缺乏科学性以及外部欺诈、竞争、突发事件和政策因素等。最后,从企业文化建设、组织体系调整及管理模式、技术和方法等方面探索操作风险管理架构及缓释风险的方法,以期提高商业银行抗御风险的能力。     

美国城市设计运作激励及对中国的启示

美国城市设计运作激励,是应对城市建设领域中资源私有制与治理公共性之间的矛盾,协调私人开发与社会整体发展方向之间偏差的城市设计操作方法.文章对美国这一方法的概念、内容及成因作出归纳与分析,并在结合我国国情的基础上,对运作激励在我国的发展作出思考.     

征地补偿现存问题的分析——以河南省新乡市、安阳县为例

文章以河南省新乡市、安阳县为倒,分析征地补偿中的征地补偿金额偏低、地方政府借“村改居”名义侵犯失地农民获得补偿的权利、各地征地补偿分配纠纷多、法院受理该类纠纷难和我国缺乏土地承包经营权征收补偿制度等问题。     

资金互助社运营机制、成效及问题研究——来自甘肃龙湾村的个案分析

农村资金互助社的设立,为农村金融市场的发育注入了新的活力,在支持农业发展、农民创业等方面发挥了其他金融机构所不能发挥的作用。本文在对石林农村资金互助社调研的基础上,探究这一新兴金融机构的运营机制及其取得的成效,并提出了需要思考和解决的一些问题。     

商业银行开展金融租赁业务的建议

金融租赁具有融物与融资双重功能,与其他传统的融资方式比较而言,以金融租赁方式进行融资在功能上具有明显的优势,发展的前景非常广阔。本文就银行开展金融租赁业务提出相应对策建议。     

商业广告的消费者行为心理目标及策略

在市场经济条件下,广告凭借着对商家和消费者两个微观主体的双重作用,成为一种强有力的商品营销手段,对全球经济发展有着深远的影响。在商品过剩、广告市场竞争激烈的态势下,为了能让自己的广告脱颖而出,通过广告赢得消费者对企业产品的青睐,广告营销人员应对目标客户群消费者的行为心理和需要有精准的把握。     

The destination‐management organisation and the integrative destination‐marketing process

A main function of destination‐management organisations (DMOs) is that of being responsible for marketing their destinations. Many destinations involve stakeholders of different kinds. DMOs often have modest resources, and this creates a challenge: how should the DMO manage their marketing activities and achieve an outcome that benefits both the individual stakeholder and the destination? This study describes how DMOs can mobilise resources among the stakeholders and identifies the processes leading to integrated destination marketing. Basing our conclusions on a case study, we find that DMOs need to develop both pragmatic and moral legitimacy in order to develop integrated destination marketing. Copyright © 2008 John Wiley & Sons, Ltd.