后发企业技术学习与技术多样化及其创新能力演变分析:TCL案例剖析

我国是一个后进国,作为后进国家的后发企业可以通过与其他企业或集团进行战略联盟来引进和学习先进技术,发挥后发优势。本文以TCL为例,从其发展历程、技术学习、技术多样化和创新能力演变方面来分析总结后发企业实现技术多样化和创新能力演变的方法。     

The persistence of distance? The impact of technology on MNE motivations for foreign investment

Why do firms go abroad when technology makes it possible to do business at a distance? We argue that the cost of distance differentially affects investment motivations across industries. We find support for this hypothesis in a study of U.S. inward and outward FDI. Knowledge seeking and efficiency seeking are the two most important explanations for international activity in information‐intensive industries, reinforcing the value of intangible resources in this sphere. In less information‐intensive industries, market seeking and the search for low‐cost export platforms are the dominant motivations for FDI. An important implication for the current debate on offshoring is that inward FDI flows into the United States occur in high‐ rather than low‐paying industries, and are of the knowledge‐seeking variety, while outward flows are driven by the search for efficiency and markets. Copyright © 2005 John Wiley & Sons, Ltd.     

Preference aggregation and repeat buying in households

Marketing researchers have long used brand switching analyses and Markov transition matrices to gain insights into managerial problems. Almost without exception, this work makes (inappropriate) inferences about individual consumers by analyzing household-level data. This paper presents a procedure based on the distribution of run lengths in household level panel data that allows more insights into the choice behavior of the individuals in the household. We test these procedures in a large simulation study by attempting to recover the underlying (known) structure of the process generating a string of panel data. Finally, we use the procedure to classify the purchase behavior, with respect to powdered soft drinks, of a set of households in a panel. Our results show that marketing scientists have the potential to learn and test more hypotheses about the individuals in a household by examining the distribution of run lengths.We gratefully acknowledge Professor Bari Harlam of the University of Rhode Island for providing the panel data.     

求存与求变间的撞击——从《倾城之恋》中看张爱玲之中西文化矛盾

《倾城之恋》从表面看只是都市男女情感游戏,但是这游戏中,可以看到了中西文化的撞击,由此反映出张爱玲自身的文化矛盾。     

零售平台的商户组内多样化与差异化

商户组内多样化和差异化是零售平台常见的特征。本文基于多样化与差异化特征的分析,建立零售平台的双边市场模型,讨论多样化与差异化特征和零售平台的运营策略之间的关系。分析发现：平台向商户收取高价主要受差异化影响,对顾客的补贴主要受多样化影响。平台向差异化商户收取源于竞争的价格加成,并限制差异化的商户数量。差异化度越低,价格加成越高,商户数量越少。商户间的差异化度、平台的差异化竞争策略,以及顾客对多样化商品需求的互补性,构成影响平台多样化与差异化均衡策略的三个因素。     

The Impact of Diversity Seeking and Volunteer Orientation on Desire for Alternative Spring Break Programs

ABSTRACT

In this study of volunteer tourism, the values affecting participants' perceptions of and attitudes toward an alternative spring break program are compared to the values affecting their perceptions of and attitudes toward their previous and ideal spring breaks. Results show that the values of fun and rewarding are associated with different preferences that are affected by participants'levels of the individual difference factors Volunteer Orientation (Mowen &; Sujan, 2005 Mowen, J. C. and Sujan, H. 2005. Volunteer behavior: A hierarchical model approach for investigating its trait and functional motive antecedents. Journal of Consumer Psychology, 15(2): 170–182. [Crossref], [Web of Science ®] , [Google Scholar]) and Diversity Seeking (Brumbaugh &; Grier, 2009 Brumbaugh, A. M. and Grier, S. A. 2009. Diversity seeking: Scale development and validation [Working paper], Charleston, SC: College of Charleston.  [Google Scholar]). Results suggest that these individual difference factors are fruitful variables for segmentation in the volunteer tourism industry. Implications for marketing programs are discussed.     

Segmenting craft beer drinkers: An analysis of motivations,willingness to pay,and repeat patronage intentions

ABSTRACT

In order to determine the specific motivations of U.S. craft beer drinkers to visit a microbrewery taproom, the current study utilized a two-step data collection process along with a two-step cluster analysis. The current study shows that U.S. craft beer drinkers can be broken into two segments in terms of involvement and variety seeking: high involvement-variety seeking and low involvement-variety seeking. Furthermore, these two segments differ significantly regarding their motivations to visit a microbrewery taproom and their willingness to pay for craft beer at a microbrewery taproom compared to other locations. Implications for practice and academics are discussed in detail.     

Antecedents of novelty seeking: international visitors’ propensity to experiment across Hong Kong's culinary traditions

The factors that influence the scope and range of visitors’ culinary choices were the focus of this study. Responses to a survey composed of 968 departing visitors from Hong Kong who reside in one of 18 countries revealed that culinary experimentation is influenced by four factors. They are in order of importance: national culture; length of stay; age; and repeat visitation. Specifically, respondents from low uncertainty avoidance countries patronized a greater number and diversity of culinary offers when compared to respondents from high uncertainty avoidance countries. In addition, repeat visitors and length of stay were positively correlated with both the number and range of culinary explorations, while first-time visitors and age were negatively correlated. The implications for managers is that visitors of different nationalities travel to destinations with different thresholds of tastes and uncertainty avoidance thresholds, and differences should be anticipated in terms of dining preferences and ranges of culinary experiences.     

寻租与腐败的经济学分析

转轨时期,在市场机会大幅增加而制度约束处于不完备的状态下出现了权力资本化现象,导致受权力租金诱惑的政府官员产生出租权力以获得私利的动机与行为,从而形成寻租与腐败蔓延的现象。因此强化权力监督、实行“以薪养廉”,并逐步使政府退出市场就成为抑制寻租与腐败的根本对策。     

中国传统译论:和而不同

中国传统译论历史悠久,影响深远,但没有形成不同的流派。中国传统译论对有关翻译的许多重要问题如:直译与意译、翻译标准、科学与艺术等存在很大分歧,体现了中国传统哲学思想:“求同存异”、“和而不同”。