How augmented reality (AR) experience affects purchase intention in sport E-commerce: Roles of perceived diagnosticity,psychological distance,and perceived risks

How does augmented reality affect consumers’ online purchase intentions? The authors used media richness theory and construal level theory to test hypotheses that augmented reality will improve consumers' perceptions of diagnosticity, psychological distance, risks, and purchase intention of e-commerce products (in Study 1), as well as to examine the relations among these constructs (in Study 2). The results indicate that (1) perceived diagnosticity and (2) purchase intention were higher, and (3) psychological distance and (4) perceived risks were lower in the group that experienced augmented reality e-commerce, compared to the group that experienced conventional web-based e-commerce. The impact of perceived diagnosticity on purchase intention was fully mediated by (5) psychological distance and (6) perceived risks. This research adds to the literature on augmented reality, particularly in the context of sport e-commerce, and suggests important practical implications.     

风险投资驱动企业“脱虚向实”了吗

近年来，企业金融化现象在学术界备受关注。国内外研究表明，风险投资对企业投资和企业创新均具有积极影响，那么风险投资能否影响企业金融投资行为？以2009—2019年沪深两市首次公开发行的A股上市公司为研究样本，实证分析风险投资对企业金融化的影响。结果表明：风险投资对企业金融化具有显著抑制作用，且这种抑制作用存在异质性。具体而言，风险投资对企业金融化的抑制效应主要体现在制造企业、盈利能力较弱企业、非国有企业以及东部区域企业中。同时，机构投资者持股比例越高，风险投资对企业金融化的抑制作用越强。机制分析结果表明，风险投资通过促进企业实体投资抑制企业金融化。进一步分析发现，风险投资能够缓解被投企业融资约束，而融资约束的改善并未促进企业金融化，而是促进企业创新。结论可丰富风险投资与企业金融化相关领域研究，证明风险投资能够驱动实体企业“脱虚向实”，对政府发展多层次资本市场，引导金融回归实体具有一定的参考价值。     

Digital touch in sponsorship: Getting closer to the brand through virtual reality

Supporters are consuming more and more sporting events through digital platforms. Brands should adapt to these new consumption patterns in order to strengthen their connection with their customers. Today, researchers and practitioners can create more interactive and enjoyable experiences through virtual reality (VR) applications. Through two studies conducted on VR during sporting events, we show that mentally representing the touch experiences of players on the field reduces the psychological distance between the supporter and the player, which strengthens the supporter's attachment to the team and, through the same attachment, to the sponsor (Study 1). We also highlight that these positive effects of VR compared to real touch (using a player's jersey) is linked to the improvement of immersion, which stimulates touch imagery (Study 2). We discuss the implications of this research for theory and practice in the sports business and other sectors.     

基于五面LED-CAVE虚拟现实仿真技术的水电站检修仿真系统研究与应用

研究一种基于虚拟现实技术的水电站检修仿真系统,通过虚拟现实平台将水电站三维模型与五面LED-CAVE显示系统进行整合,通过虚拟现实平台编写交互逻辑功能程序,赋予静态的水电站三维模型交互的能力.通过构建厂区厂房及周边环境的三维模型、厂房内部设备机组的精确三维模型,利用虚拟现实平台将数据层的模型数据、培训评价业务数据与平台层的仿真系统进行整合,实现场景漫游功能、设备认知功能、透视展示功能、剖切展示功能、设备拆解功能、设备安装功能、信息呈现功能以及虚实交互功能.