虚拟现实技术对军事地形学教学的积极影响

本文从虚拟技术及其在军事地形学研究中的应用入手,讨论了虚拟技术与军事地形学的联系,以及在教学中引入虚拟技术对课程设置带来的变动,对这方面的问题进行了探讨。     

互联网商业生态系统动态演化仿真研究——以阿里巴巴为例

文章尝试将商业生态系统理论与互联网相结合,解释互联网商业生态系统内部结构的静态和动态演化过程,从理论上深度探索了互联网商业生态系统内部生态发展的内在机理和运行机制,并运用计算机仿真方法模拟了互联网商业生态系统的内部演化过程。研究发现:互联网生态结构的演化过程经历了萌芽期、成长期、繁殖期、分化期四个主要阶段,商圈发展经历了平台、商家、消费者三主体到平台、商家、消费者、专业服务商、增值服务商五主体的进化过程,并不断进化和繁殖生成新的专业服务商和增值服务商,产生新的互联网商业生态系统。最后,文章以阿里巴巴电子商务生态系统为案例从经验上对其内部生态系统的发展和演化过程进行了分析。     

Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications

Given the recent popularity of augmented reality (AR) games, such as Pokémon GO, this study explores the congruence effect of game characters and brands on brand evaluations and the underlying mechanisms of the effect. Prior gaming experience and motivations are taken into account. An experiment reveals that inexperienced gamers are likely to have more favorable evaluations of the target brands when the images of game characters match the brand images, whereas these effects disappear for experienced gamers. Furthermore, the research demonstrates that experienced gamers are more likely to hold game-specific motivations than the inexperienced, while inexperienced gamers are motivated more by social interaction for playing AR games. Lastly, a mediation analysis reveals that social interaction-related motivation mediates inexperienced gamers’ preference of character–brand congruence. This study sheds light upon how AR games can be utilized by brand communicators.     

江西森林碳储量空间分布特征及其价值分析

利用立木蓄积量、森林面积及森林土壤碳储量等基本监测数据,对江西省森林生态系统的碳储量和碳汇及其经济价值进行了估算。结果表明:江西省森林生态系统碳储量为1 286.37×106t,年碳汇能力为53.92×106t,其经济价值分别为3 923.429亿元和164.47亿元,江西省森林生态系统平均碳密度为147.57 t/hm2。预计江西省年2010年到2020年间森林生态系统碳汇潜力278.09×106t碳或1 020.59×106t CO2,由此产生的经济效益平均每年可达53.01亿元。同时还对江西省11个市的森林碳储量、碳汇及其经济价值进行了估算,得出了全省各市森林生态系统碳储量和空间分布特征以及各地的森林碳汇林地价格。     

Engaged,but with what? Objects of engagement in technology-aided B2B customer interactions

ABSTRACT

Using new technologies in customer interactions is a popular way of trying to increase customer engagement. It is, however, unknown how such efforts by marketers’ affect engagement, and particularly to what that engagement relates to. By analysing interview and observation data, the engagement manifestations of customers of a B2B company using virtual-reality technology were studied. The results show that customer engagement can be targeted at not only brands or firms but also the service the firm offers or the technology that enables the service. It is argued that the different objects of engagement can coexist and support each other but engagement with the firm is less susceptible to fluctuations. Marketers should be aware of what triggers customer engagement and what it is targeted at.     

大型商业零售企业的赢利模式

目前大型商业零售企业赢利模式主要有三种:商品进销价差型,或代理费型;从上游供应商寻求利润型;通过优化供应链,降低物流成本型。由于市场竞争环境的变化,这三种赢利模式的弊端日益明显,由此尝试提出一种新型的赢利模式,即商业生态系统赢利模式,并对这一赢利模式的优势和运行条件进行理论分析。     

What does luxury really mean to millennial consumers?

The aim of this study was to determine how millennial luxury consumers define luxury based on a holistic systems theory perspective. The human ecosystem and its components were used to fully investigate the system of the millennial luxury consumer. A mixed methodology was used by conducting interviews and then a consumer survey. Based on the findings from this research, the definition for luxury based on the view of the millennial luxury consumer is as followed: Luxury is the characteristics of the product themselves, addresses the consumer's personal needs, and addresses the consumer's social needs. This study suggests that the ecosystem of the millennial luxury consumers, including its environments and interactions, helped in constructing their definition of luxury. This definition delivers millennial luxury consumer insights for luxury retailers and may provide strategic adaptations to help attract and retain millennial luxury consumers, while also supporting business sustainability in a challenging retail environment.