基于Logit模型的视频流媒体用户付费意愿及其影响因素研究——以爱奇艺为例

爱奇艺作为国内头部视频流媒体之一,面临用户付费意愿薄弱的困境。基于整合型技术接受模型(UTAUT)和感知价值理论(CPV)的相关变量提出假设,构建研究模型。通过Logit模型展开实证研究,结果显示感知有用性、感知成本、社会影响、个人付费意识对爱奇艺用户的付费意愿有显著影响。对此,提出深耕优质内容IP、丰富价格体系、打造口碑营销、聚焦年轻人的情绪价值四点建议,为爱奇艺探索新的战略提供有针对性的对策建议。     

The role of customer values in accepting information technologies in the public information service sector

Many government agencies have outsourced their information systems to software vendors. Firms in the information service industry have to realize the needs of customers in the public sector. This study investigated the causal relationship between users' perception and information technology acceptance. Empirical results suggest that the perceived value of users plays an important and mediating role in the causal relationship among social influence process, cognitive instrumental process, and intention to use.     

Impacts of technology readiness on emotions and cognition in Brazil

This study proposes and tests an extended model for consumer adoption of high technology products in a Latin American country (Brazil) by integrating concepts present in the consumer behavior literature: the Consumer Acceptance of Technology model (Kulviwat et al., 2007) and the technology readiness construct (Parasuraman, 2000). The proposed model considers the relationships between cognitive and affective constructs with technology readiness. By means of structural equation modeling conducted on a sample of 435 young consumers, the results indicate significant relationships between the constructs assessed, showing that consumers' cognitive and affective evaluations of new technologies are significantly influenced by their technology readiness. The effects of technology readiness over affective assessments were greater than those relative to cognitive evaluations regarding high-tech innovations. Nonetheless, the results may reflect specific characteristics of Brazilian (and other Latin American) consumers, who are usually more emotive than those of more rational cultures.     

Consumers' awareness,acceptance and attitudes towards functional foods in Turkey

The aim of the present study was to investigate consumers' awareness, acceptance and attitudes towards functional foods in Turkey. Eight hundred and eight people participated in this study: aged between 20 and 80 years, 38.5% were male and 61.5% were female. Participants were given a questionnaire and were asked to fill it in by themselves to minimize the influence of the interviewer. Results indicated that socio‐demographic characteristics such as age, education level and income level are important indicators of consumers' awareness and consumption of functional food. The results show that the female respondents were 2.987 times more aware of functional food than the male respondents. Similarly, the likelihood of respondents having awareness of functional food was 1.431 times greater among those who had a higher educational level than among those with a lower educational level. Consumers who used vitamin supplements were 1.228 times more aware of functional food than other consumers. The results show that older respondents were 3.395 times more aware of functional food than younger respondents. Respondents with a history of familial diseases were more likely than others to have consumed margarine with plant sterol, fruit juices fortified with vitamin C, and breakfast cereals fortified with vitamins and minerals. Those with a diet‐related problem were more likely to have consumed cholesterol‐lowering products than those without a problem. As a conclusion, this study has shown that socio‐demographic characteristics such as age, education and income levels, and prices are important indicators that influence consumers' awareness and consumption of functional food. These results suggest that this type of knowledge could affect consumers' interest in functional foods, and therefore educational strategies might be necessary to encourage the consumption of functional foods.     

Exploring the intention to continue using web-based self-service

The popularization of Internet and the development of cloud computing have not only changed our lifestyles, but have impacted the ways in which enterprises relate with their customers. For example, customers and enterprises can now directly interact through web-based self-services (e.g., Internet banking, online ticketing, online bookstores, and online reservations) that do not require face-to-face interactions. Web-based self-services (WBSS) allow enterprises to proactively initiate contacts with customers and respond to their needs. Customers can also quickly access the services they want online, at any time and place, thus enhancing overall service efficiency. However, a review of the previous literature shows that most related studies have used the Technology Acceptance Model, which examines perceived usefulness, perceived ease of use and attitude toward use, in order to investigate user behaviors when operating a WBSS. In contrast, there are few studies that examine the impact of perceived usefulness and perceived quality features on the continued intention to use a WBSS. Therefore, this study applied the questionnaire method and investigated the relationships among users’ perceived usage characteristics, quality characteristics, satisfaction and continued usage intention with regard to WBSS. Based on the results, specific recommendations are provided for enterprises to enhance the intention to continue using WBSS.     

基于社会网络视角的企业员工E-Learning技术接受意向影响因素研究

企业员工使用E-Learning的行为意向对E-Learning培训的效果有直接的影响。结合接受E-Learning培训的员工所处社会网络的特点,在传统技术接受模型理论的基础上,构建了基于社会网络视角的企业员工E-Learning使用意向影响因素理论分析模型,并提出了相应的假设。以调查问卷的方式获取相关数据,运用结构方程模型对理论模型进行了修正和优化。结果显示,社会网络与网络特性都可以通过感知行为因素最终影响行为意向,感知有用性是影响行为意向最重要的因素,而感知易用性不仅能够对行为意向产生直接的影响,又能够通过感知有用性产生间接的作用。     

Illegal mid-block pedestrian crossings in China: gap acceptance,conflict and crossing path analysis

China has experienced unprecedented economic growth and changes in urban form in the past decades. Increased urbanisation and motorisation puts pedestrians and automobiles at greater conflict. Because of China's long urban blocks (superblocks), many conflicts occur mid-block at informal or illegal crossings. This study focuses on factors influencing mid-block crossing and gap acceptance. We remotely observed illegal mid-block crossing of a six-lane urban arterial in Kunming, China, tracking 522 accepted gaps and 152 rejected gaps in a two-stage crossing (roadside to median and median to roadside). We fit a probit discrete outcome model to the data to estimate environmental determinants of gap acceptance (and rejection) behaviour, including gap size, vehicle speed, time waiting and gap lane position. We also estimate a conflict model, focusing on parameters that influence the probability of vehicle speed changes or lane deviations.     

Electronic Kiosks in Retail Service Delivery

Abstract

In-store interactive kiosks using Internet technology represent a channel within a channel in many retail and service settings. They offer wide-ranging informational, transactional and promotional benefits, as well as contributing to customer relationship management. Widespread adoption by customers is, however, required to realize their full potential. Drawing upon the diffusion of innovations and technology acceptance models, two empirical studies are reported, one using a kiosk prototype, the other an in-store trial system. In both cases, a model was able to predict around 50% of intention to use. Implications for retail strategy, positioning within stores, facility promotion and system design are discussed.     

基于技术接受模型的网络口碑接受研究

在互联网比较普及的环境下,传统口碑借助网络媒介表现为新的形式——网络口碑。消费者接触网络机会大大增加,网络口碑对消费者购买行为的影响也越来越明显。商家为了利用网络口碑来促进销售,必须了解网络口碑传播过程。消费者网络口碑接受是网络口碑营销成功的前提。在分析技术接受模型理论和网络口碑文献的基础上,构建了基于TAM的网络口碑接受模型。该模型包括网络口碑接受影响因素的三个构面：个人特征构面;网络口碑感知构面;网络口碑来源构面。并对三个构面所包括的7个变量及其相关关系作了介绍。     

谈谈环境保护验收监测工作程序及应注意的问题

在实践基础上,对建设项目环保设施竣工验收监测工作程序进行阐述,并指出验收监测过程中应注意的问题,为环保设施竣工验收工作提供有益借鉴。