大数据时代食品监管模式创新性研究

以大数据为时代背景,通过研究食品监管制度,创造性地提出企业定制监管模式。大数据是一种对海量数据处理分析的技术手段,将大数据的手段运用到食品监管中,建立企业数据库、数据共享平台和数据公开平台,对食品企业数据进行收集与挖掘,为企业定制个性化的监管模式,有针对性地进行监管,优化监管资源的配置,提升监管效能。     

大规模定制供应链研究述评

近年来,把大规模定制与供应链结合起来的研究较多。本文回顾和整理了国内外的大规模定制供应链文献,分析了大规模定制供应链特征、运作优化、延迟策略、计划调度、客户订单分离点定位对大规模定制供应链影响等研究热点,提出了大规模定制供应链运作存在的局限性,对大规模定制供应链的未来研究提出了展望。     

浅析大规模定制客户需求获取方法

大规模定制作为一种既能满足客户的个性化需求又不牺牲企业效益和成本的新的生产方式,已经成为21世纪制造业的主流生产方式。而客户需求信息获取是大规模定制的第一步,是对产品实施大规模定制的重要环节。按照大规模定制的四种不同模式,分别讨论了各种模式下客户需求信息的获取方法。     

Success Factors for Mass Customization: A Conceptual Model

Mass customization entails the ability to provide customized products and services to individual customers using technology (information) at optimal production efficiency and cost levels. The concept is gaining prominence because the marketing literature is increasingly focused on delivering superior customer value. Although the mass-customization literature provides many insights into its origins, formats and approaches, it does not provide a coherent framework to assess the viability of a successful mass-customization strategy. Based on the premise of customer perceived value, we have developed a conceptual framework to address this need. We present a series of hypotheses that serve to encourage other authors and direct future research.     

视频网站运营中用户评论的作用及实证分析

网络视频的定制情况与视频的评论数量显著正相关,而与其好评率和顶踩数量没有显著关系。也就是说,即使视频的差评很多,也不会对视频的定制造成负面影响,即视频的差评不但没有对视频造成不好的影响,相反,由于加深了用户对视频的印象或者是存在感知,反而对视频的点播有正向作用,但好评的正向作用大于差评。相对于购物网站,视频网站更关注如何吸引用户评论,因为增加用户评论数量会相应地增加点播数量,从而增加整个网站的流量。     

客户化企业范式的双模块结构假说与实证

本文通过文献研究和实证分析，提出并论证了如下观点：客户化企业范式是客户内部化引致的企业内外部组织要素之间的一致性关系；该范式既有对企业内部组织要素和外部不确定环境自组织自适应的机制，也有使这种机制得以发挥作用并兼顾规模经济与范围经济的双模块结构。     

Social media user behavior analysis applied to the fashion and apparel industry in the big data era

With the rapid development of the Internet and new media, the enormous data from social media and other public platforms have attracted increasing attention to user behavior research. Fashion is a hot topic for both the general public and the social economy, so there is great potential for exploring and manipulating social media data for the development of the fashion industry in the current era. This paper aims to explore the current status of social media user behavior analysis applied to the fashion and apparel industry for advanced product development, branding strategy planning and the resolution of other decision-making problems in the big data context. First, articles were retrieved from the database "Web of Science". With the assistance of experts, 201 articles were determined for further study. Next, the evolution of hot topics within the domain was visualized and discussed through bibliometric analysis. Then, the application of social media data in the fashion domain was investigated, and common data mining methods were discussed. Finally, the paper summarized the development status of social media user behavior analysis (SMUBA) applied to the fashion and apparel industry and put forward the future prospect under the framework of mass customization in the big data era.     

大规模定制环境下按单定制供应链研究

在需求多样化、多变性以及全球化市场竞争环境中,为了实现大规模定制和按订单生产目标,对按订单生产供应链的研究具有理论与实践双重意义。文章在分析MC背景的基础上,明确了BOSC定义的内涵,从下游生产驱动、上游采购模式、库存水平、产品和提前期、供应链集成程度五个方面概括了BOSC管理的特点。站在运作角度,设计了BOSC的基本运作模型和基于多代理的信息流模型,并比较了BOSC运作与传统供应链运作的异同;论述了支撑BOSC运作的关键策略与技术手段。     

实施大规模定制营销的对策分析

经济的快速发展和消费水平的不断提高,使得消费者不再满足过去千篇一律的产品和服务,体现先进营销理念的大规模定制营销已成为21世纪营销发展的新趋势。文章从大规模定制营销的内涵入手,介绍了大规模定制营销的优势,进一步分析了实施大规模定制营销的难点,并在此基础上提出了实现大规模定制营销的对策。