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101.
102.
刘湘萍 《南京财经大学学报》2002,(4)
改革开放以来中国广告业的发展 ,不仅在推销产品、树立品牌方面起到了重大作用 ,而且还对广告接受者的价值观产生着重大影响。本文认为 ,在中国人观念的现代化过程中 ,广告起了不可忽视的作用 ,它促使中国人的观念从传统观念向现代观念发生了一些变化。 相似文献
103.
Andrew Sneddon 《Journal of Business Ethics》2001,33(1):15-28
Concerns about advertising take one of two forms. Some people are worried that advertising threatens autonomous choice. Others are worried not about autonomy but about the values spread by advertising as a powerful institution. I suggest that this bifurcation stems from misunderstanding autonomy. When one turns from autonomous choice to autonomy of persons, or what is often glossed as self-rule, then one has reason to think that advertising poses a moral problem of a sort so far unrecognized. I diagnose this problem using Charles Taylor's work on "strong evaluation". This problem turns out to have political ramifications that have been only dimly recognized in business ethics circles. 相似文献
104.
Position auctions 总被引:11,自引:0,他引:11
I analyze the equilibria of a game based on the ad auction used by Google and Yahoo. This auction is closely related to the assignment game studied by Shapley–Shubik, Demange–Gale–Sotomayer and Roth–Sotomayer. However, due to the special structure of preferences, the equilibria of the ad auction can be calculated explicitly and some known results can be sharpened. I provide some empirical evidence that the Nash equilibria of the position auction describe the basic properties of the prices observed in Google's ad auction reasonably accurately. 相似文献
105.
曾莉娟 《湖北财经高等专科学校学报》2010,22(1):48-51
本文对广告中的模糊限制语的语用功能进行了分析,发现在广告中,模糊限制语可以起强调作用,增强广告的精确性,保护广告人和消费者的面子,并能实现其礼貌功能。研究与分析模糊限制语在英语商业广告中的语用功能具有一定的现实意义。 相似文献
106.
《Services Marketing Quarterly》2013,34(2):49-67
ABSTRACT An empirical study, which examines the relationship between consumers' decision-making style and their attitudes toward areas considered important when selecting lawyers and accountants, is described. A scheme, which separates consumer decision-making into categories on the basis of systematic-spontaneous information-gathering and internal-external information-analysis dimensions, is proposed. The information-analysis dimension (internal-external) appears to be the decision-making dimension by which consumers choose legal and accounting services. 相似文献
107.
Advertising by physicians is a relatively recent phenomenon. The purposes of this study were to determine (a) consumers’ attitudes toward advertising by physicians; (b) whether certain potential consumer demographic variables account for any significant difference in attitudes toward physicians who advertise; and (c) which media consumers feel are appropriate for physicians’ advertising. The intent was to discover information that would be useful to physicians in planning promotional strategies and improving the quality of their advertising. The study seems to confirm the belief of many professionals that advertising and promotion clearly have a place in the future of health care services. 相似文献
108.
We consider a model of vertical product differentiation where consumers care about the environmental damage their consumption
causes. An environmental group is capable of increasing consumers’ environmental concern via a costly campaign. We show that
the prospect of such a campaign can induce entry by a firm that is able to employ a cleaner technology than the one used by
the incumbent. We further demonstrate that the subsequent competition can lead to an adverse effect on aggregate pollution,
i.e. the decline in average industry pollution per product is offset by the increase in aggregate production.
相似文献
109.
Statistical offices are concerned with problems of protecting confidential information when publishing data in statistical tables. One method to avoid disclosure is the method of cell suppression, in which the values of the sensitive cells in the table are suppressed from publication. To prevent the values of the sensitive cells from being calculated from the tables totals, additional suppressions are necessary. The problem of minimizing the loss of information caused by the additional suppressions is a difficult optimization problem. We present and compare the performance of some heuristics for cell suppression for general three-dimensional tables. 相似文献
110.
Jacqueline A. Hickling Caroline L. Miller 《International Journal of Consumer Studies》2008,32(6):574-578
Tobacco promotion influences tobacco consumption. Traditional forms of tobacco promotion have been heavily restricted in response to the harmful effects of tobacco. Tobacco displays at the point of purchase are increasingly important as a means of communicating brand imagery for the tobacco industry, especially when advertising is restricted at these points. Previous research has demonstrated that children exposed to tobacco advertising at the point of purchase have inflated perceptions of availability, use and popularity of tobacco. Internationally, laws are being debated and implemented to prohibit or restrict the display of tobacco at the point of purchase or put tobacco out of sight. Such measures would reduce tobacco product exposure and, hence, tobacco marketing among youth and the community. In South Australia, a ban on all cigarette advertising at the point of purchase was introduced in 2005. This study was designed to assess community support for restrictions on cigarette displays and advertising at the point of purchase. A telephone survey was conducted with a random sample of 2026 South Australian adults (aged 18 years and over) in July 2005. Overall, 63% of the community approved of a hypothetical total ban on cigarette displays at the point of purchase, with over three‐quarters believing this should happen in the next 12 months. A further 24% believed that cigarette displays should be restricted and 82% would approve of a ban on displays in stores that sell confectionary. Only 7% of adult smokers reported making their decision about the brand of cigarettes to buy at the point of purchase and 90% made their decision before they even entered the shop. The results strengthen arguments that cigarette displays are not necessary to maintain brand loyalty or to encourage brand switching of established smokers. Instead, the results make arguments more credible that cigarette displays normalize and promote smoking among young people and may also promote unplanned purchase or increased consumption among less frequent smokers or former smokers. Placing cigarettes out of sight would be unlikely to impact on brand choice for most smokers, who have already made up their mind before they enter the store. 相似文献