Understanding Active Loyalty Behavior in Hotel Reward Programs Through Customers’ Switching Costs and Perceived Program Value

Whether loyalty programs have become part of the lexicon of buzzwords or not, the hotel industry continues to adopt loyalty/rewards programs as a major channel to nurture customers’ active loyalty as well as to reap return business. This study examins the structural relationships among perceived program value, switching costs, and active loyalty. The proposed model is supported by an online survey dataset collected from United States (US) tourists. The findings show that perceived program value is less effective in driving active loyalty compared with switching costs. This implies a need for strategic thinking on the part of hoteliers and the industry. Rather than aggressively spending money or copying schemes used by competitors to gear up program value, the value of a defensive tactic of increasing switching costs should be considered.     

连续梁墩梁固结研究——以二七长江大桥上跨铁路工程为例

结合武汉市二七长江大桥上跨铁路工程施工过程,采用模拟计算墩梁固结临时墩的受力,结合监控资料,得出其荷载的合理取值,并总结归纳墩梁固结的多种形式,分析优缺点,提出各种形式的适用范围。     

Factors influencing theme park visitor brand-switching behaviour as based on visitor perception

With the development of theme parks, which represent a multi-million-pound industry worldwide, research investigating the factors affecting theme park visitor brand-switching behaviour is an important method for improving theme park competitiveness. In the present work, models and research hypothesis are constructed based on visitor perception, and the survey data are collected and analysed to assess the hypothesis and to revise the conceptual model in this paper. The results indicate that there are seven factors influencing visitor brand-switching behaviour: ‘visitor variety-seeking', ‘visitor satisfaction', ‘switching cost', ‘perceived value', ‘competitor attraction', ‘theme park image' and ‘visitor involvement'. The perceived value and visitor satisfaction strongly influence brand-switching behaviour as intermediate variables. Visitor variety-seeking and competitor attraction are positively related to visitor brand switching behaviour, whereas the other five factors are negatively related to visitor brand-switching behaviour.     

现浇连续梁施工工艺

目前,在铁路建设中,跨越河流、城市道路等障碍物的桥梁以连续梁形式为主,后张法预应力现浇连续梁凭借其施工周期短的优势在铁路桥梁建设中得到较广泛的采用.武汉天兴洲大桥南岸引桥(客运专线)跨越武汉青山区友谊大道处采用(32+48+32) m等截面连续箱梁,文章详细介绍了该段桥梁采用的分段现浇连续梁的施工工艺.     

Understanding the formation of e-loyalty based on a dedication-constraint perspective

Despite the importance of retaining customers in the context of e-shopping, the formation of an e-buyer’s loyalty remains inconclusive. Drawing on e-shopping literature, this study developed and tested a model to explain e-buyer loyalty from the perspective of business-to-consumer relationship management. We build on a dedication-constraint dual model to delineate the relationship between perceived benefits, switching cost, service-specific investment, and loyalty. Empirical results from 505 respondents show that loyalty is influenced by both perceived benefits and switching costs. In addition, switching costs partially mediate the relationship between service-specific investments and loyalty. Implications of these results are discussed.     

REAL OPTIONS WITH COMPETITION AND REGIME SWITCHING

In this paper, we examine irreversible investment decisions in duopoly games with a variable economic climate. Integrating timing flexibility, competition, and changes in the economic environment in the form of a cash flow process with regime switching, the problem is formulated as a stopping‐time game under Stackelberg leader‐follower competition, in which both players determine their respective optimal market entry time. By extending the variational inequality approach, we solve for the free boundaries and obtain optimal investment strategies for each player. Despite the lack of regularity in the leader's obstacle and the cash flow regime uncertainty, the regime‐dependent optimal policies for both the leader and the follower are obtained. In addition, we perform comprehensive numerical experiments to demonstrate the properties of solutions and to gain insights into the implications of regime switching.     

一种380 V交流输入的多路输出开关电源

介绍了一种用于大功率IGBT厚膜驱动电路的380V系统输入、多路输出辅助开关电源。该开关电源采用新颖的双管串联模式，解决了高电压输入条件下开关管的选用难题。与传统供电电源相比，该电源电路简单、体积小、重量轻、效率高、允许输入电压范围宽，具有很高的实用价值。该电源已研制成功并已投入实际应用。     

卡塞格伦天线系统中波束指向角度和天线座机械角度关系的研究与分析

文中介绍的卡塞格伦天线系统中,波束指向角度和天线座机械角度有着复杂的数学关系.采用球面三角法推导了这些关系,作为雷达伺服系统测量和控制波束指向角度的基础.     

一种快速的扇束CT滤波反投影重建算法

提出了一种用于扇束CT(计算机断层扫描)重建的快速滤波反投影算法.这种算法是传统标准滤波反投影(FBP)重建算法的加速形式,主要通过减少投影数量然后重建子图像来实现.实验结果表明:对于一幅512×512图像,这种算法可以将重建过程加速40倍以上,并且不会引入明显的图像误差.这种算法也适应于多层螺旋三维重建,并且可以延伸用于三维锥形重建.     

Competition In Mediation Services: Modeling the Role of Expertise,Satisfaction, and Switching Costs

This article analyzes competition among mediation service providers that match clients and vendors in a horizontally differentiated market. This is an issue that is important for decision support of mediators in determining pricing and service strategies. We present a simulation model to simultaneously represent search as well as the behaviors of clients, vendors, and multiple competing mediators. Among our findings: intermediaries find it optimal to offer registration fee incentives and derive revenues from transaction fees from successful matches; as switching costs increase, incumbent utilities increase and entrant utilities decrease; expertise, modeled as the ability of mediators to assess vendor attributes accurately, is a powerful competitive weapon for entrants to erode the incumbent intermediary's first mover advantage. On the other hand, client satisfaction is an instrument for an incumbent intermediary to deter entrance by competitors.