论投资者决策行为模式中的倾向效应

行为金融研究发现 ,投资者的决策行为并非完全理性 ,“倾向效应”普遍存在于个人投资者和投资专业人士中。了解“倾向效应”及其心理动因具有积极的现实意义     

Assessing the Effects of Service Quality,Past Experience,and Destination Image on Behavioral Intentions in the Spring Training Camp of a Japanese Professional Baseball Team

This study aimed to examine the theoretical relationships between service quality, past experience, destination image, and behavioral intentions in the spring training camp of a professional baseball team in Japan. The results indicate that the service quality of spring training camps was divided into five factors: (1) place, (2) enjoyment, (3) information, (4) fan interaction, and (5) operating time. The findings suggest that service quality and past experience had positive effects on both destination image and behavioral intentions. Behavioral intentions were also highly influenced by destination image. Future research and managerial implications are also discussed.     

E-mail Advertising in Syria: Assessing Beliefs,Attitudes, and Behaviors

The present study aimed at assessing Syrian consumers' beliefs regarding, attitude, and behavioral responses toward e-mail advertising and investigating the relationships among those variables. A cross-sectional survey was conducted and it yielded 273 valid responses. The proposed model was analyzed and tested using a structural equation modelling approach. Our findings showed that both informativeness and entertainment beliefs positively predicted Syrian consumers' attitudes toward e-mail advertising. Additionally, attitude was found to fully mediate the relationship between beliefs regarding and behavioral responses toward e-mail advertising.     

非交易类虚拟社区中涉入、共创价值和行为意向的关系研究

在非交易类虚拟社区背景下,本文运用文献研究和焦点小组访谈定性研究提出共创价值的维度,包括实用价值、享乐价值和用户资产等三个维度。根据服务主导逻辑理念和流体验理论,本文构建涉入、共创价值、流体验及行为意向之间影响关系模型并提出相应假设。研究结果表明,涉入对实用价值、享乐价值和用户资产均产生显著的正向影响,感知愉悦对口碑和重复使用意向具有显著的正向影响,感知愉悦在共创价值和行为意向的关系中具有部分中介效应作用。     

电子商务面临的法律问题

随着Internet的日益普及,电子商务得到了迅速发展,并日益形成为一个具有巨大发展潜力的市场。然而,电子商务的兴起也给我们带来了许多始料未及的问题,比如电子信函的法律地位问题、电子合同的法律效力问题、电子商务中的知识产权保护问题等。     

证券市场异象的行为金融学探讨及对我国的启示

自 2 0世纪 80年代以来证券市场涌现了许多与有效市场理论相悖的市场异象 ,而利用最近兴起的行为金融学则可通过心理学与人类行为学等研究对这些市场异象作出与以往不同的新角度的探讨。且这对于在我国这一并不完全理性市场中的机构投资者有一定的投资策略启示。     

新创企业成长阶段与高管行为整合的匹配性:案例研究

在对新创企业的成长阶段进行划分的基础上,采取典型案例研究方法,分阶段地探讨高管行为整合与新创企业成长阶段的匹配性。研究发现:新创企业的成长在青春期阶段与高管行为整合的关系为不匹配,在调整期阶段与高管行为整合的关系需要根据企业是否具有行为整合的条件来确定,在稳定期阶段与高管行为整合的关系为匹配。     

Field Experiments in a Course on Behavioral Economics: Nudging Students Around Campus

In experiential education, the student learns through experience by observing a concept or phenomenon and applying this knowledge in a real-world context. A research project conducted by undergraduate students at a U.S. private liberal arts college is described in this article. The project provided opportunity for students to think about their decision-making processes, compare them to existing literature, and apply this knowledge in examining their own hypotheses through primary data collection on campus. While the research design's simplicity ensured that the project could be completed in time for a final grade and sacrificed lecture material in favor of feedback opportunities, this behavioral field experiment was a rewarding experience because of students’ enthusiasm and their ability to defend and think critically of their own ideas.     

A process leading to strategic alliance outcome: The case of IT companies in China,Japan and Korea

Although theories and research have provided valuable information on strategic alliance, it still seems difficult for practitioners to overview the process and subsequent outcomes of strategic alliance in a single frame. This is because the conditions of alliance are different from one alliance to another, which makes it difficult for practitioners to apply existing research findings to their own cases. One of the ways to overcome such difficulties in practical application would not be focusing on alliance processes with unique or idiosyncratic features of each alliance but instead focusing on elements that exist in most alliances. To find out the process that leads to the outcome in strategic alliance that is easily applicable for practitioners, the current study measured the behavioral direction and relational outcomes of strategic alliance based on benefit and risk perception in information technology (IT) companies in China, Japan and South Korea. Results show that firms set the direction and the intensity of their participation in alliance based on benefit and risk perception. Specifically, while perceived benefits promoted active participation in alliance, perceived risks increased protective participation in alliance. Also, these behavioral directions predicted the relational outcome in strategic alliance such that while active behavioral orientation predicted commitment to the relationship with the partner firms, protective behavioral orientation led to dissolution of the relationship. The present study provides useful insights for strategy associates, and evoke more various and detached academic approaches in the field of strategic alliance discussions.     

GATT 第20 条必要性检验判断标准新发展 之实证分析

自世界贸易组织成立之后,传统必要性判断标准被新必要性判断标准所取代。在一系列案件中,关于措施的"必要性"的判断标准,争端解决机构会先确定保护水平,再审查是否存在贸易限制较低的合理可用替代措施,并引入权衡概念用以协助判断在合理情况下,是否可期待世界贸易组织成员实行其他贸易限制程度更低的替代措施。而权衡时所考虑的因素主要包括该措施对目标的贡献度、该措施的贸易限制程度及希望保护价值的重要性。