Learning lessons: how to practice nudging around the world

Abstract

The aim of this article is to cover three things: (1) to introduce the context behind why a report prepared by the Organisation for Economic Co-operation and Development (OECD) in 2017 would be of such importance to researchers in various academic disciplines and public policy, (2) to present the details of a simple classification system that was applied to all 111 case studies of behavioural interventions (better known as nudges) referred to in the OECD (2017a OECD. 2017a. Behavioural Insights and Public Policy Lessons from Around the World.1-408 pp. OeCD Publishing. https://read.oecd-ilibrary.org/governance/behavioural-insights-and-public-policy_9789264270480-en. doi:10.1787/9789264270480-en.[Crossref] , [Google Scholar]) report, and (3) to discuss what needs to be done to help advance practitioners’ pursuit of effective behavioural interventions. This article aims to highlight the importance of accurately cataloguing the types of behavioural interventions that have been trialled/implemented across the world. By adopting an agreed classification system, researchers and practitioners can benefit from knowing what can work, and where it can work, as well as what does not work, in order to be better armed when considering the use of behavioural interventions to solve social policy issues.     

Predicting season ticket holder loyalty using geographical information

Season ticket holders (STHs) are an integral part of the sporting product. Interestingly, and contrary to the persistent interest in analysing the determinants of stadium attendances, sports economists have so far largely refrained from exploring the potential determinants of STH loyalty as expressed through regular stadium attendances. In this article, we address this notable shortcoming by exploring the potential determinants of STH stadium attendance demand. In particular, we examine the yet under-researched role of increasing opportunity costs resulting from larger home-stadium distances in STH stadium attendance demand. Our results suggest that STHs’ geographical location plays an important role in predicting STH stadium attendance demand. More specifically, we observe an unexpected, nonlinear distance–attendance relationship, indicating that behaviourally loyal STHs live either exceptionally close or far away from the stadium.     

企业诚信营销体系建设研究

当前,我国企业,尤其是中小企业诚信缺失现象十分严重。企业诚信缺失,不仅1影响企业自身品牌形象的树立,而且还会影响我国国民经济持续健康发展。本文结合我国企业营销的实际情况分析了我国企业诚信缺失的主要表现,在此基础上对企业诚信缺失的危害及原因进行了深入地剖析,同时系统提出了构建我国企业诚信营销体系的对策。     

高职院校学生诚信品德培养刍议

诚信就是"诚实、守信",在改革开放的新形势下,时代又赋予了大学生诚信新的内涵:是真实无欺的求是精神,是公正的处事态度,是公而忘私的道德观念,是自觉守法的法纪观念,是真诚守信的价值观念。高职院校加强大学生诚信教育就是要培养大学生诚信品德,使大学生获得正确的诚信认知,激发其诚信情感,坚定其诚信意志,培养其诚信行为,自觉践行诚信道德。本文主要对高职院校大学生诚信缺失的现象及原因进行了全面的分析,有针对性地提出了高职院校培养大学生诚信的对策与途径。     

Φ508mm套管补接技术在导管架平台的应用

在南海海域的某导管架生产平台，生产已超过20年，出现了多口井次的Φ508mm套管腐蚀穿孔现象。其中一口井的Φ508mm套管出现了穿孔断裂，致使井口头下沉，采取注水泥塞临时弃井，从断裂处回收Φ508mm套管，使溢油风险得到了控制。小尺寸的套管补接技术已应用非常广泛，但Φ508mm套管补接在国内还没有应用先例。通过不断的技术验证，引进国外的大尺寸套管补接器并加以改进，成功地在该井实施了补接作业，使停产两年的油井恢复了生产。     

Glamour,value and anchoring on the changing P/E

The fact that value shares outperform glamour shares in the long term has been known for over 50 years. Why then do glamour shares remain popular? The price-earnings (P/E) ratio was the first statistic documented to discriminate between the two. Using data for all US stocks since 1983, we find that glamour shares have a much greater tendency to change P/E decile than value shares. We use TreeAge decision tree software, which has not been applied to problems in finance before, to show that glamour investors cannot rationally expect any windfall as their company's P/E decile changes, whatever their horizon. We infer that glamour investors anchor on the initially high P/E value, underestimate the likelihood of change and are continually surprised. We also seek theoretical justification for why value shares tend to outperform glamour shares. No convincing arguments based on the efficient market hypothesis have been put forward to show that the outperformance of value shares might be due to their being fundamentally riskier. Here, we apply equations from option theory to show that value shares can indeed be expected to outperform glamour shares.     

基于产品架构与组织能力匹配的内生性创新战略——以日本信息家电企业为例

产品架构与组织能力匹配是模块化时代企业创新的内生动力。在分析产品架构理论的基础上,以日本信息家电企业为例,重点探讨了基于产品架构与组织能力匹配的内生性创新战略,即企业需要针对不同类型的产品架构构建与之相适应的组织能力。最后,针对中国信息家电企业创新提出了具体的对策与思路。     

Validating a multidimensional perspective of brand equity on motivation,expectation, and behavioural intention: a practical examination of culinary tourism

This study presents a brand equity theory of culinary tourism by integrating behavioural theory with the mediation-moderation model. The culinary tourism brand-equity model underscores the value of tourists’ expectations as a means to enhance the effects of travel motivation on behavioural intention. This study empirically tests this theory using a sample of 513 foreign tourists and provides evidence that travel motivation mediates the relationship between the four critical attributes of brand equity and behavioural intention. Furthermore, the results confirm the interrelationships within brand equity and reveal that tourist expectations positively moderate the relationship between travel motivation and behavioural intention. Implications for theory, research, and practice are discussed.     

诚信概念的历史嬗变及其启示

诚信概念由早期“诚”与“信”分离使用,发展到互释、融合,显现出中国传统诚信概念的历史嬗变路线.现代诚信概念阐释的思想主流是在继承传统诚信资源基础上,依据当今社会现实本原,建构侧重“信”的现代诚信概念.回顾历史,两次诚信关注度突增的时代,都与社会转型、社会流动性增强、诚信资源缺失密切相关.借鉴诚信概念嬗变历史,当前诚信建设应侧重现代信用制度的建设,注重政务诚信在诚信建设的关键地位与主导性,以诚信建设来重塑社会秩序.     

校银合作构建大学生征信系统促进高质量就业创业的探索

在全面深化改革的进程中,把大学生诚信管理纳入央行征信系统,是落实十八届三中全会精神,促进大学生高质量就业创业的重要举措.因此,我国高校与人民银行密切合作坚持立德树人,加强大学生诚信意识、诚信品质教育,培养大学生养成良好的诚信行为,构建大学生征信系统促进高质量就业创业.