Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers: The moderating role of brand credibility

Consumers increasingly use intelligent personal assistants for shopping, given their advantages of being hands-free and voice-controlled, enabling individuals to multi-task during interactions, and identifying users through voice printing. Members of Generation Z (Gen Z), the world's most populous generation, who focus on experiences and innovation and are familiar with using the internet, are increasingly using smart technologies. However, the factors that influence Gen Z consumers' purchase intentions as they use intelligent personal assistants (IPAs) are unknown. Drawing on the computers are social actors (CASA) paradigm, this paper explores how the intelligent features of IPAs affect Gen Z consumers' purchase intentions and investigates the moderating effect of brand credibility. Using structural equation modeling on a sample of 428 Gen Z consumers who use IPAs, the results show that personalization and a conversational tone have significant positive effects on informational support and emotional support. Autonomy and responsiveness have significant positive effects on informational support. Informational support and emotional support have a positive impact on purchase intentions. Brand credibility positively moderates the relationships between informational support and purchase intentions and between emotional support and purchase intentions. This study deepens our understanding of the antecedents of purchase intentions that affect Gen Z's use of IPAs and provides practical guidance for the development of IPAs. In addition, the results could help companies develop strategies to improve brand credibility to increase the purchase intentions of Gen Z consumers.     

Moving beyond the mechanistic structures: The role of inclusive leadership in developing change‐oriented organizational citizenship behaviour

In this study, we explore the relationship between inclusive leadership and change‐oriented organizational citizenship behaviour (OCB) with the mediating roles of behavioural integrity and trust in leadership. Data were collected from 151 supervisor–subordinate dyads from small and medium enterprises in Pakistan. The results revealed that inclusive leadership is positively related to change‐oriented OCB. Our study reaffirms the indirect effect of the inclusive leadership on change‐oriented OCB via behavioural integrity and trust in leadership. Finally, the results supported the chain of causality: sequential mediation of behavioural integrity, and trust in leadership between inclusive leadership and change‐oriented OCB. Causal attribution theory is used to support the findings. Implications for theory and practice are discussed.     

Influence of servicescape stimuli on word-of-mouth intentions: An integrated model to indigenous restaurants

This study explores the influence of servicescape on consumers’ word-of-mouth intentions using the stimulus-organism-response framework. It focuses on the interaction effects of substantive staging and communicative staging, and discusses the moderating effects of authenticity on the relationship between servicescape and experiential value. The results show that servicescape stimuli influence consumers’ experiential value, which in turn affects their emotions and generates word-of-mouth intentions. Authenticity as a moderator weakens the impact of substantive staging on experiential value. There is an interaction effect between substantive and communicative staging, and this interaction weakens the impact of servicescape on experiential value. The study concludes with practical implications.     

Environmental corporate social responsibility and the strategy to boost the airline’s image and customer loyalty intentions

This study aimed to uncover the role of an airline’s environmental corporate social responsibility in conjunction with building loyalty intentions of its customers while considering the mediating impact of its brand image, love and respect, as well as the moderating effect of environmental concerns. Our results from the structural analysis showed the salient role of environmental corporate social responsibility in determining loyalty intentions, and it was also a significant contributor to improving brand image, love, and respect that acted as significant mediators. Moreover, the results demonstrated a significant moderating effect of environmental concern on the brand respect and loyalty relationship.     

Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery services

ABSTRACT

This study examined the importance of psychological benefits of using eco-friendly services in the context of drone food delivery services. Based on the theoretical relationships between the conceptual constructs, a research model was developed and then assessed using data collected from 397 samples in Korea. The data analysis results showed that the three sub-dimensions of psychological benefits (i.e. warm glow, self-expressive benefits, and nature experiences) play an important role in the formation of positive and negative anticipated emotions. Furthermore, the positive and negative anticipated emotions had a significant influence on desire, which in turn positively affects intentions to use.     

Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions

Online retailers provide social selling cues, such as “39 customers bought this product” or “156 customers viewed our product per hour”, to encourage sales. Revealing the numbers bought has been shown to increase purchase intentions, but what remains unexplored are the ramifications of posting the number of brand-related views or revealing both numbers bought and viewed so customers can determine the views-to-bought ratio. The number of views is much higher than the numbers bought, which customers may anchor on as a signal for product quality; however, a countervailing force is that views are a more ambiguous, hence a less diagnostic, cue. Five experiments revealed that: (1) showing the number of views or bought can, but does not always, increase purchase intentions; (2) revealing the number bought has a monotonically increasing (at diminishing rate) effect on purchase intentions; and (3) views exhibit a concave curvilinear effect in that, beyond a tipping point, increasing the number of views lowers purchase intentions. Given the anchoring effect of the larger views number, if the number of views or the number bought are relatively low, it is better to show the larger views number, but the reverse is true if the respective numbers are both high. Additional insights reveal that it is only advantageous to reveal both numbers if the views-to-bought ratio is lower than 20:1, which would apply to about the top 25% of brand landing pages. These findings were further validated in a choice experiment. Perceptions of product quality mediate the relationship between these social selling cues and purchase intentions; however, this is not the case for perceived skepticism (lack of trust in the information). Revealing these social selling cues is an online retailer’s prerogative; hence, these insights are theoretically interesting and have practical relevance.     

When Power Hurts: Task‐dependent Resource Control Creates Temporary Discomfort that Motivates Helping Behaviour

This study investigated why workers in a position of power are motivated to help their dependent co‐workers. Previous research has assumed that powerful workers would experience increased behavioural approach and disinhibition, leading to selfishness and lower levels of help. However, this assumption fails to explain the helping behaviour often observed at work. In this study, 563 participants were placed in situations of power across three experiments, which measured helpfulness, discomfort, and behavioural approach and inhibition. The results suggest that power creates psychological discomfort, which mediates helping behaviour. Providing help reduced feelings of discomfort. This study helps reconcile previous mixed findings when applying power theories to work situations, and tested a new discomfort‐reduction explanation for helping behaviour. Copyright © 2018 ASAC. Published by John Wiley & Sons, Ltd.     

Factors affecting international event visitors’ behavioral intentions: the moderating role of attachment avoidance

ABSTRACT

This study developed and tested a theoretical framework of event quality, motivation, value, and destination image in order to investigate visitors’ behavioral intentions to revisit an international event, along with the moderating role of attachment avoidance. Results revealed that the relationships among event quality, motivation, value, image, and behavioral intentions were highly significant. Attachment avoidance was additionally found to moderate the relationships between quality and value, motivation and value, value and destination image, and value and behavioral intentions. Findings further provide specific implications for both theoretical insight and marketing practice in the context of annual and international events.     

Seeing Like a City‐State: Behavioural Planning and Governance in Egypt's First Affordable Gated Community

Haram City is Egypt's first ‘affordable’ gated community, hosting both aspirational middle‐class homeowners and resettled poor urban residents. Amidst legal ambiguity during Egypt's 2011–2013 revolutionary period, the management team of this public–private partnership was tasked with creating a ‘fully self‐sufficient’ city. While Haram City is the product of top‐down ‘seeing like a state’ master planning (Scott, 1998 ), the day‐to‐day resolution of class vulnerabilities and disputes over ‘reasonableness’ in city life requires forms of interpersonal adjudication otherwise addressed through local urban law—‘seeing like a city’ (Valverde, 2011 ). This article uses ethnography of management techniques aiming to ‘upgrade behaviour’ to theorize that a private entity, in a strategically indeterminate relationship with the state, reconciles future‐oriented planning and storied prejudices by merging two visions of governance. Imitating the repertoire of urban law, managers plan the very realm of bottom‐up decision making. They then adapt top‐down urban planning to bottom‐up dispute resolution to spatially consolidate the ‘consensual’ outcomes of a rigged game. Evoking both colonial Egyptian vagrancy laws and neoliberal paternalist welfare, ‘seeing like a city‐state’ governance amounts to authoritarianism that conceals itself within custom, appearing neutral so as to plan streets, codes and inner lives at once.     

Customer Satisfaction with Consumption Systems

ABSTRACT

Purpose: This research examines how satisfaction toward a product and its associated services offered together by a single provider jointly affects behavioral intentions toward the provider.

Design/methodology/approach: In this study, empirical tests were conducted using longitudinal data spanning 5 years from a multinational company that offers both products and associated services as part of a consumption system to their customers.

Findings: Results show a joint congruent effect of product and services satisfaction on behavioral intentions is linear and positive. It appears that offering great service cannot compensate for less-than-adequate satisfaction toward the product. The results further highlight decreasing customer sensitivity to improvements in both sources of satisfaction and imply that focusing on too high levels of one type of satisfaction for their customers can actually be counterproductive for firms.

Research Limitations: Our model was tested using the data obtained from a single firm. Future research could test this model with data from multiple firms in various different industries and establish broader generalizability to the findings.

Practical Implications: Findings provide managers with insights on how to allocate resources across product and service spaces and to manage product and services revenues over time. Results also indicate that customer behavioral intention ratings are more weighted on product quality over the service received by them. However, mere improvements in the product cannot provide the highest desired results and therefore quality improvements in the product need to be complemented by improvements in service quality.

Originality/Value: There is a rapid emergence of the phenomenon of manufacturers providing both products and services as an integrated consumption system to their customers. While the provision of both product and service subsystems by the same firm leads to certain synergies, there are obvious costs to the development of new service capabilities and coordination with existing product capabilities. Our research intends to address this issue.