创意产业促进城市发展的内容与途径

20世纪90年代以来,创意产业作为后工业社会的城市型产业,在发达国家中迅速兴起并成为世界财富创造的新源泉,有力地推动了城市复兴、城市空间结构的功能重塑和城市治理制度与政策的全面创新.对创意产业的深入探讨,不仅有助于全面了解创意产业与城市发展之间的关系,而且还将对城市发展创意产业的政策取向提供相关启示.     

China top brand strategy and innovation

The Chinese economy appears the double-restraint characteristic at present stage including mainly resources restraint and market restraint. With the policy of reform and opening up, and especially after accelerating the two fundamental changes put forward by central government, the transformation of the economic growth mode achieved positive progress in China. There was still no brand from China mainland belonging to the 100 top world valuable brands according to Business Weekly of America in 2006. By 2007, a total of 1957 China top brand, 10 world famous China top brand are awarded in china to form a powerful enterprise group. But how to assess a brand is still troublesome. This paper shows the evolution of the policy and discusses the dilemma expecting the advice from the domestic and abroad.     

广西旅游形象的实证研究

旅游形象调查技术在旅游形象策划中起着重要的作用，它是旅游形象策划的定性分析的基础。在对广西旅游形象进行了实地问卷调查的基础上，对调查结果进行了科学地分析和总结，是进一步进行广西旅游形象策划依据的实证基础。     

论品牌文化的表现形式

品牌是商标名称的标识,是一种文化。品牌文化是商品流通过程的外化,高品位的文化是创建和发展品牌不可或缺的要素。品牌文化的表现形式是塑造品牌文化的直观显示,它对品牌及其文化有着重要的影响。现阶段企业的竞争已呈现文化性,体现在品牌竞争上。重视品牌及其文化建设,塑造品牌形象已经成为企业凝聚和提升自身核心竞争力的重要手段。     

构筑品牌战略 提升我国中小型企业的核心竞争力

中小型企业是国民经济的重要组成部分,对经济发展和社会稳定起着举足轻重的促进作用。中小企业的核心竞争力是企业发展的根本保证。构筑中小企业品牌战略,对强化我国中小企业核心竞争力、扩大市场份额、保持竞争优势具有重大的现实意义。     

建筑企业的社会责任分析

结合建筑企业特点，分析了建筑企业社会责任的内涵和意义。指出建筑企业必须主动承担起对股东、员工、社会、环境和社区等更多的社会责任，并提出了诸多具体的建议，对树立建筑企业整体形象具有指导意义。     

中国化妆品行业——国内化妆品品牌的优点和缺点(英文)

Chinese cosmetics market gives birth since 1980s as a newly developing industry,which is the typical representative industry of the china's socialist market economy after opening policy reform.With the opening of our domestic market,the foreign brand cosmetics enter into the Chinese market as soon as possible,which accelerate the development of Chinese cosmetics industry.How to survive in this fierce competition becomes a hot topic for our domestic cosmetic companies.In this thesis,the author tries to introduce the history and development of Chinese domestic industry;analysis the advantage and disadvantage of this market;and discuss the developing method for the Chinese cosmetic market.     

农技人员推广导向对农户品牌行为影响的作用机理——基于扎根理论的探索性研究

本文立足农资品牌成长的特定环境, 从农技基层推广人员的视角出发, 运用扎根理论研究方法, 归纳不同推广导向下形成的不同类型产品推广方式, 构建农资产品推广导向对农户品牌行为的作用机理模型, 为探讨中国特殊背景下农资产品推广导向与农户品牌行为的关系提供有益的理论依据和研究框架, 以期在实践中发挥促进农资品牌推广和推动农资品牌成长的指导作用.     

公益旅游意象研究：一种摄影图片分析运用

本研究运用旅游摄影学VEP技术研究三种来源的摄影样本所反映出公益旅游地理意象、意象内容差异和特征,并说明意象形成的摄影心理动机和价值取向,其结论为公益旅游营销的主题选取、完善视觉营销效果、市场和项目定位拓展等提供科学参考。     

Linking the dots among destination images,place attachment,and revisit intentions: A study among British and Russian tourists

Limited evidence suggests that the incorporation of both image components (cognitive, affective, and conative) and holistic image is meaningful for predicting tourists' revisit intentions. Extending this line of research, the present study aims to unravel the relative influence that each component of image has directly and indirectly, via holistic image, on revisit intentions. In doing so, we incorporate two national samples (British and Russians) of diverse tourist profile and significantly different levels of visitation frequency to investigate place attachment as a moderator. Evidence from 1362 British and 1164 Russian tourists indicated that all image components have a positive indirect effect on revisit intention via holistic image, while conative has also a direct one. As expected, the image components rank differently for British and Russian tourists. The indirect effects of destination images on revisit intention, except conative, are conditional and, interestingly, most of these are stronger for tourists with low PA.