Does personality predict tourism information search and feedback behaviour?

There is little research on how personality traits influence information search and feedback behaviour of tourism information consumers. Using various online and offline information and feedback sources, this study contributes to the literature by considering how personality influences Taiwanese view pre-trip and on-site information sources’ ability to provide desired information before and during the trip and whether post-trip feedback channels are suitable feedback instruments. Even though personality alone may not fully explain tourism information search behaviour, hierarchical regression analyses showed the usefulness of Big Five personality traits in this aspect. Openness to experience and conscientiousness traits particularly stood out. Openness to experience significantly affects perception of word-of-mouth-related sources and conscientiousness for less accessible sources. Extraversion and neuroticism negatively predict popular culture sources. These outcomes might be due to the attributes of information sources or feedback channels.     

The Incorporation of Consumer Experience into the Branding Process: An Investigation of Name‐Brand Hotels

Given the growing number of hotel brands, improving consumer experience has become an increasingly important area of interest to industry practitioners. The purpose of this study is to investigate the relationship between hotel guests' brand experience, knowledge and loyalty to name‐brand hotels. Confirmatory factor analysis and structural equation modeling with the incorporation of a second‐order factor analysis were employed to achieve the research goals. The findings indicate that brand experience was represented as a holistic concept with sensory, affective, behavioral and intellectual aspects. While brand experience influences brand loyalty, its impact is partially mediated by brand knowledge. This is a pioneer study that combines consumer experience with branding in the hospitality industry and offers practical suggestions to facilitate hotel managers in their development of effective branding strategies. Copyright © 2015 John Wiley & Sons, Ltd.     

浅析中国民族品牌发展的现状及对策

世界进入品牌竞争时代,品牌竞争逐步成为竞争的主要手段。中国民族品牌发展过程中存在着民族品牌价值低、意识淡薄、流失严重等问题。为了使中国民族品牌在激烈的市场竞争中走向世界,必须在以下几个方面下功夫:加强政府立法,保护民族品牌;实施品牌强国战略,培育民族品牌;采取优先采购等措施,支持民族品牌;促进民族品牌自主创新,提升品牌的核心竞争力;提升民族品牌忠诚度,树立品牌消费意识。     

中小企业利用校园招聘塑造雇主品牌的建议与对策

就当今中小企业面临的招聘难和留人难的问题,指出塑造雇主品牌是解决这一难题的有效途径。由于校园招聘又是宣传雇主品牌最为有效的手段之一,所以分析了中小企业在利用校园招聘宣传雇主品牌时遇到的困难,并对怎么做好校园招聘以塑造良好的雇主品牌给出有效的建议和对策。     

经济型酒店感知服务质量分析与品牌差异比较

关注顾客是企业提升服务质量和塑造品牌的基础。经济型酒店通过对顾客感知进行深入分析,可更好地理解该行业的服务质量和不同服务质量因子的地位,并有针对性地进行改善。同时,通过对服务质量的深入定量分析,经济型酒店也可有效避免定位模糊而产生的同质化,确定并强化自身品牌的定位和特色。     

民营房地产开发企业的品牌管理——以广西WH公司为例

WH公司是一家成立多年的民营企业,于1992年进入房地产行业,经过十多年的发展,在广西成为大型房地产开发商之一。文章论述了WH公司通过实施品牌战略,对其房地产开发业务采取差异化策略,通过在产品设计、品牌管理等方面的建设,使企业产品形成与众不同的特点,从而使企业产品具有更强的竞争力。     

九型人格理论在高校招聘配置工作中的应用

高校教师招聘进来后,必须优化配置。然而,每一个人力资源个体因性格不同,其对组织的适应性和需求不尽相同,加大了招聘配置整合的难度。本文从高校招聘配置的三大原则出发,运用九型人格理论,探讨了如何提高高校招聘配置工作的有效性。     

Effect of personality on fraud detection： The Malaysian case

Auditing standards require external auditors to provide reasonable assurance that the financial statements are free from material misstatements, either due to fraud or error. Inability of the external auditors to detect the material misstatements, particularly fraud, may expose them to litigation. The present study aims to examine the effect of personality factors （i.e., neuroticism, extraversion, conscientiousness, openness to experience and agreeableness） on the external auditors＇ ability to detect the likelihood of fraud. An experimental approach is adopted by sending case materials to audit partners and audit managers attached to auditing firms operating in Malaysia. The result shows that personality does not have a positive effect on the external auditors＇ ability to detect the likelihood of fraud.