Problems of Incentives for Employees in the Quality Management of the Service Sector

The paper presented below concentrate on worker’s motivation problems in quality management of the services sector. The problem with motivation is particularly important in management of services. In our publication, we analyze motivation system in McDonald’s restaurants form quality of services point of view.     

品牌价值问题探讨

品牌是消费者了解产品的基本渠道，这种渠道的畅通程度一般体现为品牌的价值。品牌价值的评价可以从品牌忠诚度和品牌知名度两个品牌效果的综合作用来分析，同时考虑消费者的购买可能性对实际的品牌价值所造成的影响。在此基础上，探讨品牌价值的提升也是非常必要的。     

基于QFD的物流战略规划

分析了应用质量功能展开进行物流战略规划的意义，将物流战略规划分解为系统收集基础信息，推演，评价，整合物流战略目标四个步骤，并基于QFD方法分别进行了阐述。     

The Brand Choice Model of Wine Consumers: A Multinomial Logit Model

The objective of this study is to determine factors influencing brand preferences of wine consumers in the Marmara region where viniculture and wine production is so important in Turkey. First, the consumers’ preferences survey has been conducted with 1022 persons in the region randomly selected and evaluated. Then, the informative factors influencing brand preferences collected in these surveys have been determined by the multinomial logit model. A lot of independent variables have been used in the multinomial logit model, but, because some independent variables were not found as significant according to Likelihood Ratio test, these variables are not included in the multinomial logit analysis. Six important factors influencing wine brand preferences have been determined. These factors are brand change causes of consumers, occupation of consumers, marital status of consumers, birthplace of consumers, income of consumers and gender of consumers. In addition, whether the wine brand preferences are independent, has been tested with Testing Independence of Irrelevant Alternatives of Hausman. According to this test, it has been found that the wine brand preferences are independent.     

创意产业促进城市发展的内容与途径

20世纪90年代以来,创意产业作为后工业社会的城市型产业,在发达国家中迅速兴起并成为世界财富创造的新源泉,有力地推动了城市复兴、城市空间结构的功能重塑和城市治理制度与政策的全面创新.对创意产业的深入探讨,不仅有助于全面了解创意产业与城市发展之间的关系,而且还将对城市发展创意产业的政策取向提供相关启示.     

我国会计信息质量变革与市场经济发展

市场经济的高速发展,对我国会计信息质量提出了更高的要求,也带来中国会计信息新的生成条件;同时,会计信息质量的变革也对市场经济的健康发展提供规范。本文就我国会计信息质量变革与市场经济发展的关系及其相互影响进行了探讨。     

基于ISO9000标准的高等教育质量管理体系的探讨

对运用ISO9000标准进行高等教育质量管理的必要性和可行性进行了论证,对质量管理体系的基本框架和教育服务过程进行了初步设计,提供了一种可供选择的高等院校质量管理新路。     

独立审计质量的经济学分析

本文通过对审计质量的经济学分析,提出高质量的审计是增进契约效率的内生需要,中小股东和上市公司之间的“隐性契约”是推动审计质量提高的重要力量。我国特有的经济环境背景,决定了审计质量的提高存在着制度性障碍,审计质量是各方利益相互均衡的结果。     

China top brand strategy and innovation

The Chinese economy appears the double-restraint characteristic at present stage including mainly resources restraint and market restraint. With the policy of reform and opening up, and especially after accelerating the two fundamental changes put forward by central government, the transformation of the economic growth mode achieved positive progress in China. There was still no brand from China mainland belonging to the 100 top world valuable brands according to Business Weekly of America in 2006. By 2007, a total of 1957 China top brand, 10 world famous China top brand are awarded in china to form a powerful enterprise group. But how to assess a brand is still troublesome. This paper shows the evolution of the policy and discusses the dilemma expecting the advice from the domestic and abroad.     

Economic Growth with Imperfect Protection of Intellectual Property Rights

This paper examines the growth effects of intellectual property right (IPR) protection in a quality-ladder model of endogenous growth. Stronger IPR protection, which reduces the imitation probability, increases the reward for innovation. However, stronger protection also gradually reduces the number of competitive sectors, in which innovation is easier than in monopolistic sectors. With free entry to R&D, the number of researchers in each remaining competitive sector increases, but the concentration of R&D activity raises the possibility of unnecessary duplication of innovation, thereby hindering growth. Consequently, imperfect rather than perfect protection maximizes growth. Welfare and scale effects are also examined.