电子商务的发展对市场营销的影响

电子商务正在逐渐改变着传统的商务模式。电子商务的发展改变了市场营销的环境,影响着消费者的消费行为,进而使得企业的营销理念和营销管理中心发生着转移。     

The Returns to Education: Microeconomics

In this paper we focus on education as a private decision to invest in "human capital" and the estimation of the rate of return to that private investment. While the literature is replete with studies that estimate the rate of return using regression methods where the estimated return is obtained as the coefficient on a years of education variable in a log wage equation that contains controls for work experience and other individual characteristics, the issue is surrounded with difficulties. We outline the theoretical arguments underpinning the empirical developments and show that the evidence on private returns to the individual is compelling. Despite some of these issues surrounding the estimation of the return to schooling, our evidence, based on estimates from a variety of datasets and specifications, is that there is an unambiguously positive effect on the earnings of an individual from participation in education. Moreover, the size of the effect seems large relative to the returns on other investments.     

Problem shifts and market research: The role of networks in business relationships

This article discusses changes in approach to the study of business relationships, and sees the paradigm concept as constituting an inadequate basis for describing gradually evolving changes in the perception of business. The frequent references to paradigms appear to focus more on state aspects than on change aspects of theory building. The article attempts to trace some of the changes in the perception of markets preceding the emergence of network theories, and relates the presence of an interactional approach to business studies to the concept of problem shifts (Lakatos). The development of interactional approaches in marketing is seen as representing a shift away from theory building commonly found in economics and organizational theory. Changes in the approach to the study of business relationships are interpreted as theoretical or empirical problem shifts, and are thus related to the a priori and a posteriori relevance of the continual evolution of alternative business theories. The article explores some of the epistemological relevance of the network theories to the study of market relationships, and the potential impact on continual changes in approach to the study of markets.     

Introducing Time‐to‐Educate in a Job‐Search Model

Transition patterns from school to work differ considerably across OECD countries. Some countries exhibit high youth unemployment rates, which can be considered an indicator of the difficulty facing young people trying to integrate into the labour market. At the same time, education is a time‐consuming process, and enrolment and dropout decisions depend on expected duration of studies as well as on job prospects with and without completed degrees. One way to model entry into the labour market is by means of job‐search models, where the job arrival hazard is a key parameter in capturing the ease or difficulty in finding a job. Standard models of job search and education assume that skills can be upgraded instantaneously (and mostly in the form of on‐the‐job training) at a fixed cost. This paper models education as a time‐consuming process, a concept which we call time‐to‐educate, during which an individual faces the trade‐off between continuing education and taking up a job.     

Can Business Ethics be Trained? A Study of the Ethical Decision-making Process in Business Students

The purpose of this paper is to examine the various guidelines presented in the literature for instituting an ethics curriculum and to empirically study their effectiveness. Three questions are addressed concerning the trainability of ethics material and the proper integration and implementation of an ethics curriculum. An empirical study then tested the effect of ethics training on moral awareness and reasoning. The sample consisted of two business classes, one exposed to additional ethics curriculum (experimental), and one not exposed (control). For the experimental group, ethics exercises and discussion relevant to each topic were completed. Findings suggested gender differences such that, relative to other groups, women in the experimental group showed significantly improved moral awareness and decision-making processes. An explanation of the underlying cognitive processes is presented to explain the gender effect.     

全面理解人力资本的经济价值——教育经济学与培训经济学的融合

教育经济学不应只是正规学校教育的经济学,在终身学习的理念下,正规学校教育的结束并不意味着学习步伐的停滞和人力资本投资的终结。教育经济学未来拓展的路径,除了理论基础上的"外延式"发展外,还可以在原有的人力资本理论框架内走一条"内涵式"发展的道路,即强调综合考察人力资本投资的多种途径,特别是教育和培训这两种最主要的人力资本投资形式,让教育经济学走出正规学校教育经济学的固有领地,团结在人力资本理论的名义下,与培训经济学融合,走向人力资源开发研究的广阔天地,惟其如此,才能全面、深入地研究人力资本的经济价值及其实现机制。     

大学生人文素质的疏离与重建

人类创造的全部文化 ,包括科技和人文两部分。他们相辅相成 ,共同促进人类的发展与进步。可如今高等教育的现实却是 ,科学技术日益受到崇拜 ,而人文素质教育则逐渐疏离。在更加强调“以德治国”的今天 ,大学教育不应是科技与人文的分离 ,而应是二者的渐趋融合 ,正确认识科学技术的作用与限度 ,关注和营造人情化的生活世界     

论高校图书馆的信息素质教育职能

信息时代的来临使信息素质成为人才综合能力的重要标志。面对信息浪潮的挑战 ,高校图书馆应充分认识到信息素质教育的重要性与自身优势 ,研究开展信息素质教育的方法 ,充分发挥信息素质教育的职能 ,义不容辞地承担起信息素质教育的重任     

深圳中心商务区的区位转移及其机制

20世纪80年代形成的罗湖商业区可以看作是深圳目前的中心商务区，正在建设中的深圳中心区（福田中心区）将会是未来深圳的中心商务区。在深圳城市经济重心西移等内外固定的作用下，深圳商务中心区西移趋势已经形成。本文主要就福田中心区的成长和深圳中心商务区由罗湖向福田转移的机制作了探讨。     

国家助学贷款：问题与建议

1996年高校招生实行并轨 ,高等教育收费制度的改革已日趋明朗 ,随着扩大招生、收费制度的改革 ,迎面而来的是逐年增多的贫困生 ,为了扩大教育消费、为了不让贫困生辍学 ,政府出台了国家助学贷款政策。实施几年来 ,显现出诸多问题 ,给全面落实带来了困难。目前国家助学贷款在重点院校进展顺利 ,而在普通院校及中小型院校进展缓慢 ,必须加以研究与解决