满铁侵略活动与"九·一八"事变

满铁不但对中国人民进行各种经济侵略活动,而且为日本关东军收集大量经济、政治、军事情报,制造鼓动侵略理论,参与建立伪满傀儡政权,是日本关东军制造"九·一八"事变的罪恶帮凶.     

The ecology of internal workplace giving at Indiana University: a case study of faculty and staff campus campaign communications and fundraising

• This collective case study examines university-specific philanthropic cultures, campus fundraising campaigns, and their impact on faculty and staff giving to the university. Drawing on both qualitative and quantitative data, the study documents fundraising strategies through interviews and materials analysis and assesses their results through quantitative data on characteristics of donors and their philanthropic gifts. Examination of fundraising methods reveals differences between demand and supply-side communication strategies with faculty and staff members as internal stakeholders and donors. Concentrating on the campuses of Indiana University, a large, highly diverse public institution in the American Midwest, this study includes analysis of the outcomes of the fundraising process across institutions of different sizes, demographics, and philanthropic cultures. The findings underscore the importance of exploring the characteristics that influence employee donation behaviors as context for the creation and enactment of fundraising campaigns and highlight the need for future research in the area of workplace giving.

Copyright © 2014 John Wiley & Sons, Ltd.     

近年来中国大陆学术界对政治营销问题的研究述评

近年来中国大陆学术界开始关注政治营销理论。目前对政治营销的研究主要集中在理论起源及内涵、在政治生活中的应用和发展、适用性分析这几个方面,虽然取得很多有价值的成果,但仍存在着问题和盲区。通过分析大陆学者有关政治营销理论研究成果,发现这些研究存在着本土转化欠缺、可操作性不足、理论化程度不够深入、重复性研究等问题。对此回顾总结,对今后的研究具有借鉴价值。     

Determinants of voting behaviour on the Keystone XL Pipeline

After lengthy debate, the Keystone XL Pipeline bill passed in January 2015. We use this event to better understand the determinants of Senator voting behaviour. Specifically, this article attempts to examine the relative impacts of political and economic influences. This is accomplished through the use of a binary logit regression model with legislator vote as the dependent variable. Results indicate that while legislators do appear to be representing their political constituency, the role of campaign funding plays an important role as well. The economic effect of such funding, controlling for other factors, is quantitatively small.     

Do anti-corruption campaigns affect IPO underpricing? Evidence from a central discipline inspection of the CSRC in China

The system of central discipline inspections has become a key anti-corruption governance tool in China since 2013. This paper investigates the impact of a central discipline inspection of the China Securities Regulatory Commission (CSRC) on initial public offering (IPO) underpricing. We find that IPO firms listed during the inspection period exhibit greater IPO underpricing than those listed outside the inspection period. The reason is the increased focus of the CSRC on maintaining capital market stability, which makes it more inclined to approve IPO firms with lower issue prices during the inspection period compared with other periods. We also find that IPO firms listed during the inspection period have better short-term market performance but poorer long-term returns than those listed outside the inspection period. Moreover, the effect of the anti-corruption inspection on IPO underpricing is more pronounced for non-state-owned enterprises, firms with low-quality auditors and firms located in regions with high corruption. Overall, our paper enriches the literature on IPO underpricing and the economic consequences of the central discipline inspection system.     

The Heart Recovery Marketing Campaign

SUMMARY

Crisis communication plans and marketing recovery campaigns are a key component of destination recovery after crises or disasters. Despite increasing researcher and practitioner interest in crisis and disaster management, further analysis of these components of recovery is warranted. This article contributes to this growing body of research by analysing the advertising components of a recovery marketing campaign developed and implemented immediately after bushfires in the Australian Capital Territory in 2003. The findings are drawn from relevant documents, marketing collateral and in-depth interviews with government agencies, professional associations and businesses. Despite a lack of relevant plans, the marketing campaign was an effective exercise in crisis communication under temporal and resource constraints and demonstrated application of research, rapid response, financial support, consistency of messages, honest and open communication and evaluation. Planning, training and further analytical case study research is recommended.     

Candidate quality and US Senate elections

We find that candidate quality is a key determinant of US Senate election outcomes. We model the results for the last 10 US Senate election cycles, from 2012 back to 1994, for a total of 345 election contests. For the contests where an incumbent seeks re-election, a quality challenger can significantly diminish the advantage that usually attaches to incumbency. For the open-seat contests, which tend to be more competitive, candidate quality can swing a close election. Governors who seek election to the US Senate receive the largest boost, as indicated by our candidate-quality variables vector. Wave effects and presidential coattail effects are also shown to be contributing factors in certain cases.     

Do local firms employ political activities to respond to political uncertainty?

Using hand-collected data in China from 2001 to 2019, we examine how political uncertainty affects corporate political activities, including corporate corruption and corporate charitable donations, and whether the anti-corruption campaign moderates the relationship between political uncertainty and corporate political activities. First, we find that when city government officials change, local firms significantly increase corporate charitable donations while reducing corporate corruption. Second, the anti-corruption campaign strengthens the effects of political uncertainty on corporate political activities. Third, our results also show that political uncertainty has stronger effects 1) when new government officials come from external appointments, and 2) when former government officials experience abnormal turnover. In addition, the effects of political uncertainty on corporate charitable donations are stronger in non-state-owned enterprises and firms belonging to regulated industries. Finally, political uncertainty increases firms’ government subsidies through corporate political activities. It’s clear that political activities have mediating effects.     

对IPTV广告成功战略的研究——以三星电子“又一家庭”互动广告活动事例为中心

本研究对IPTV的特征及其作为广告媒体的可行性利用属性进行了研究,陈述了其与既存数字媒体的差异。以XIPTV广告特征为研究对象,陈述了IPTV广告分为展示广告和互动广告,以及各自的特征。以三星电子的“又一家庭”互动广告活动作为案例,以两次活动的内容为中心,立足于活动的成功宣传角度和广告效果角度两个方面总结了活动成果,并指出其局限性。最后,通过提出IPTV的任务和未来的成功战略,为IPTV广告责任人提供现实的启发点。