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平面广告文案版式设计的实验心理学研究 总被引:1,自引:0,他引:1
本文采用认知心理学中的移动窗口技术和内隐联想测验方法,从“可读性”和“易读性”两个角度,就中文平面广告文案的版式设计对读者阅读效果和接受偏好的影响进行了实证研究。结果显示,字体有无衬线对阅读效果无显著影响;阴文版式的整体阅读速度略快于阳文版式;采用阴文版式时被试对于文案主题词的阅读速度显著快于阳文版式;字体和版式对阅读的影响未发现交互作用。被试对阳式文案的广告总体表现出明显的接受偏好。本研究结果可为今后平面广告文案的版式设计提供参照。 相似文献
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This paper examines the standard-setting process during the recent reform of government accounting standards in Greece. The process is viewed through the lens of the ‘garbage can’ model, informed by interviews, informal discussions and archival data. Findings indicate a lack of effective monitoring of the process by politicians and external lenders (the ‘Troika’), and an outcome that favoured the bureaucrats and consultants involved. 相似文献
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从神话传说看人类前行的脚步——对精卫填海、愚公移山和铁棒磨针的重新解读 总被引:1,自引:0,他引:1
胡炳年 《沈阳工程学院学报(社会科学版)》2009,5(3):379-382
在对神话传说精卫填海、愚公移山和铁棒磨针的传统内容进行解构的基础上,按照这些神话传说最初产生的生活语境原则,关照其生存的自然、社会环境,重新对其真实的生存语境进行还原、重构,从而试图揭示初民的生存状态.以及他们在迈向文明过程中对生存、环境以及自身的态度和思考. 相似文献
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土地征收补偿范围与标准关系到农民的切身利益,关系到我国改革、发展、稳定的大局,而我国土地征收补偿范围与标准存在重大缺陷.应以市场价格为标准,提高补偿标准:扩大征地补偿范围,增加邻接地、通损地及对土地可预期的未来利益的补偿;完善分配制度,提高农民所占分配比例,从而切实地保障被征地农民的合法权益. 相似文献
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随着科技进步和社会发展,越来越多的不可再生资源被消耗掉,而风能的优越性使其成为当今时代的一大主题。在国家大力发展清洁能源政策的支持下,近年来,我国风电产业已经显示出迅猛的发展势头。面对已经取得的成绩,我们应该保持谨慎的心态,理性认识风电产业的综合效益。 相似文献
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Companies engaged in cause-related marketing (CRM) must demonstrate sincere commitment to gain consumer support. In this paper, we observe that consumers infer companies' commitment to the cause by the language used in the CRM promotional material. In a series of experiments, we compare the popular expression “we can make a difference” to “we hope to make a difference” in influencing consumers' response to the CRM. When consumers question company's motives—which can happen, for instance, when they do not perceive a congruency between the company and the supported cause (low firm/cause fit)—consumers seem to perceive the company to be less committed to the cause when the company says they “can” make a difference rather than “hope” to make a difference. Our conclusions offer implications for CRM by highlighting the importance of the words used and their semantic nuances to correctly reflect the company's motivations and thus communicate effectively. 相似文献