中国轿车行业的品牌价值及其动态变化趋势——基于特征价格模型的实证研究

中国轿车行业的品牌价值正处于动态变化的趋势之中。在控制产品差异化特征之后,外国品牌对本土品牌具有显著的溢价,但其溢价逐年递减;在4大类国别品牌中,欧系品牌具有显著的溢价,其溢价也在逐年递减;在10类企业品牌中,6个企业有显著的品牌溢价,1个有显著的品牌折价,其它品牌则不显著。轿车的车型特征与价格之间的关系并非简单的线性关系,而是呈现出"U型"的关系。这些研究结果有助于我们理解近几年来本土企业对自主品牌的发展战略所进行的调整。     

Do parental decision-making patterns predict compliance with use of child booster seats?

Booster seat use for 4–9 year olds remains the lowest of all age groups in many countries. The objective of this study is to examine whether parents’ decision-making patterns, as measured by the Melbourne Decision Making Questionnaire, relate to car booster seat use. Israeli parents of 4–7 years old children (n = 398) answered a questionnaire about car safety and decision-making habits. Ninety per cent of parents reported having a booster seat; 70.5% reported consistent booster seat use in general and on short drives during the last month (booster seat use compliance index). Greater compliance index was positively related to a vigilant decision-making pattern, passenger compliance with rear seat belts and families with fewer children. Lower booster seat use compliance index was associated with buck-passing decision-making pattern. Health professionals and policy-makers should take into account parents’ habitual decision-making patterns when designing interventions for car booster seat compliance.     

Reducing non‐attendance at specialist clinics: an evaluation of the effectiveness and cost of patient‐focussed booking and SMS reminders at a Scottish health board

The aim of the paper is to test the effectiveness of patient‐focussed booking and last minute reminders using short message service (SMS) messages to reduce non‐attendance at consultant outpatient clinics, and to estimate their cost to the service provider per non‐attendance [did not attend (DNA)] avoided. Non‐attendance is modelled in terms of patient‐focussed booking, reminders and a variety of control variables on new and return appointments at one health board in Scotland over a 14‐month period. Patient‐focussed booking and last minute reminders reduced non‐attendance. We find patient‐focussed booking demonstrated the importance of booking appointments no more than 6 weeks in advance, and would incur recurrent costs of £6 ($9.15, €6.73) compared with the status quo, assuming the DNA rate with neither initiative were 10%. Requiring patients also to opt in would cost an additional £200 ($305, €224). Coverage in terms of SMS reminders was limited both in respect to contact details and spread of cellphone ownership, but incurs no recurrent costs when the in‐house network, NHSmail, is used. Interactive voice response is an alternative to SMS reminders: it could achieve wide coverage, but at a cost of £5.50 ($8.39, €6.17) per DNA avoided. We conclude that SMS reminders and booking appointments no more than 6 weeks in advance can be effective and low‐cost ways to reduce non‐attendance. It is questionable whether patients should be required to opt in, unless this is by far the best way to obtain cellphone contact details. Otherwise. interactive voice response might be considered as the preferred method to send last minute reminders.     

海南区间班线客运车安全管理及其改进方法的探讨

海南区间班线客运责任经营车的安全管理已经成为业内人士关注的热点和难点问题。文章将根据海南区间班线客运经营的实际,应用雷达图分析法,对客运经营车的安全管理及其改进方法进行相应的探讨,综合分析和研究区间班线客运经营车的安全生产管理及其各种因素、相应指标及其现状、结果,从而得到相应的改进方向和方法,期望达到指导、应用之目的。     

电子汽车衡检定常见故障分析及排除技巧

电子汽车衡是一种全自动称重计量设备,它由承重装置、传感器、显示仪表3部分组成,是经济贸易中最常用的计量仪器之一,广泛应用于厂矿、企业、码头、油库、集贸市场,同时应用于为社会提供公正数据的公称行。它作为国家重点管理计量器具,示值的准确与否至关重要。文章结合笔者从事电子汽车衡检定工作的经验,对检定常见的故障进行了总结。     

基于单片机的遥控自动送药小车及门禁系统

介绍了基于单片机的自动送药小车控制系统的软硬件设计。本设计的最大特点是小车能够自动充电,保证了工作的连续性。并设计了与小车协调的门禁系统,在小车进出防爆室时,可以及时准确地控制门的开关,保证了防爆室的密封性,提高了工作的安全性。该成果经实际使用取得了良好的应用效果。     

我国车险费率市场化改革的实证研究——以深圳车险市场为例

本文以金融领域市场化改革最早的车险费率为主题,通过历史数据回顾,实证分析了车险费率市场化三个阶段的特征,总结出当前车险市场集中度趋于稳定、费率逐步回升、市场秩序逐步好转、监管成效显著等新变化,最后运用产业经济学S-C-P范式,对提高车险效益提出了相关建议。     

石油工业对中国汽车业发展的影响

近期国际石油价格持续上涨,中国石油相关行业受到了较大的影响,尤其对中国的汽车工业造成冲击。研究与探讨国际、国内石油工业对汽车工业的影响,对中国汽车产业的发展有着重要意义。     

我国轿车性价比评价模型

我国轿车市场日渐成熟,消费者购车更加理性,希望购买到性价比高的车子。目前市场上关于轿车性价比的评价多为定性的描述。运用价值工程理论构建出我国家用轿车性价比的评价模型,对家用轿车进行定量描述,期望能为消费者的购车提供一定的参考。     

Ritual legitimation, de-coupling and the budgetary process: managing organizational hypocrisies in a multinational company

The study of participation in the budgetary cycle has formed a prominent part of the research literature concerned with the budgetary process. More recently there has emerged a body of literature concerned with exploring the political and symbolic nature of the budgetary process. The paper reports upon the outcomes of an empirical study of the introduction of `budgetary participation' in a division of a European subsidiary of a large North American car manufacturer. We detail the long process of consultation and negotiation within the subsidiary, and between it and the European Headquarters. The study provides a revealing instance of the roles of formal budget participation as a ritual of control and legitimation without the substantive involvement of middle managers and suggested to us the introduction of de-coupling and organizational hypocrisy alongside the introduction of budget participation. The study pays close attention to the contingent effects of the wider political context of the division and the relationships between the division, its organizational context and organizational environment, and how this context played upon the budgetary process in the division. The outcomes that we analyse at `Delta' reflect the de-coupling strategies and organizational hypocrisies commonly found in public sector organizations. In this wider setting the corporation persists with the ritual of `tight' budget negotiation and target setting and apparent underachievement in performance. Yet we conclude that the complex technological and political context to the formation and siting of Delta continued and may continue to support its existence.$g0