网络营销创新定位、运行模型及案例分析

网络营销的创新性质包括创新程度和创新效益两个方面。创新程度反映网络营销创新的影响力度,是过程性指标;创新效益反映网络营销的经济效应,是结果性指标。将创新度和效益度垂直相交构成一个二维平面,并将其分别划分为高低两个级别段,可形成四个定位模块,即触网型创新、网络实验型创新、网络营销专家和运营网络型创新。一般情况下,企业网络营销创新往往从触网型创新出发。进而上升到运营网络型创新阶段,但在网络营销实践中,某些创新运动并不是严格地起于触网型创新,而止于运营网络模型,更有逆向运行的情况存在。     

Generalizations of Ho–Lee’s binomial interest rate model I: from one- to multi-factor

In this paper a multi-factor generalization of Ho–Lee model is proposed. In sharp contrast to the classical Ho–Lee, this generalization allows for those movements other than parallel shifts, while it still is described by a recombining tree, and is a process with stationary independent increments to be compatible with principal component analysis. Based on the model, generalizations of duration-based hedging are proposed. A continuous-time limit of the model is also discussed. This research was supported by Open Research Center Project for Private Universities: matching fund subsidy from MEXT, 2004–2008 and also by Grants-in-Aids for Scientific Research (No. 18540146) from the Japan Society for Promotion of Sciences.     

对改革供电企业变电检修现行管理模式的探讨

提出了重组专业化的变电检修总公司的战略思路,对电网企业与总公司之间发展新型关系进行了探讨,指出以战略思维构筑战略联盟,保持合作联盟,实现共赢与发展.分析虽是对检修体制改革,同时也是对安全生产管理体制的变革,有利于供电企业的安全生产管理.     

Demand for broad money and expenditure components in Japan: an empirical study

The main objective of the present study is to examine empirically the long-run relation of broad money demand and its determinants in Japan. In contrast with previous study, the present study considers various components of final expenditure demand as determinants that are final consumption goods, expenditure on investment goods and exports. Using quarterly data over the period 1973Q1–2000Q2, the results of the bounds test [J. Appl. Econ. 16 (2001) 289] indicate a stable long-run relationship between demand of real M2 and its determinants. The empirical results also highlight that different domestic demand components yields different effects on Japanese broad money demand behavior. The estimated unrestricted error-correction model appears to track the data well and the results have important policy implications.     

农村劳动力转移模型:基于中国制度背景的构造

本文在对经典的农村劳动力流动模型进行理论梳理的基础上,引入中国的制度变量,试图构建适合中国制度背景的农村劳动力转移模型,同时,运用经验事实对其作进一步的实证检验,并分析了模型的政策含义。     

Research on Customer Satisfaction Strategy in China＇s Real Estate Industry

This paper analyzes real estate market condition, studies key influencing factors to customer satisfaction, and presents corresponding customer satisfaction model and effective strategy framework, which are of significance to achieve customer loyalty and get competitive edge for real estate enterprises.     

Intention of Internet-based Customer Involvement in Product Development： A Conceptual Investigation

The paper develops an extension of Technology Acceptance Model （TAM） and puts forward the TAM-VCE conceptual model to explain the intention of intemet-based customer involvement in new product development （NPD）. The findings will help enterprises design Virtual Customer Environments accepted by customer.     

电力商标分析及评估模型的构建

本文分析了电力商标的实质内涵，总结了电力商标的基本特征，在此基础上对商标的评估模型进行了创新构建，新建模型有两大特点：一是将商标收益分割为两部分计量；二是用强度系数进行了调整强化，为电力商标的评估提供一种新思路。     

我国现代物流发展的几点对策分析

科学技术的迅速发展和信息技术的普及应用，消费需求个性化趋势的加强；竞争机制的建立，使得我国工商企业特别是中外合资企业，为了提高竞争力不断提出了新的物流需求。本文立足这一实际，对现代物流的发展提出一些新的看法，以期提供可行性的借鉴。     

现金制与应计制财务报表有用性的问卷调查分析

中国的《企业会计准则——现金流量表》要求所有企业从1998年开始编制现金流量表，它克服了传统财务报表所体现的、与应计制会计确认和计量程序相关联的局限性。但是现金流量表、资产负债表和利润表的决策有用性是否存在差异，还缺乏经验证据。本文设计调查问卷，要求财务报表使用者在21种决策背景下封三大报表的有用性追行评级。结果表明，现金流量表在许多决策背景下可以与利润表和资产负债表相媲美，而在以下决策背景下，现金流量表的评级大大高于其他两张报表：评价流动性，评价短期偿债能力，评价支付股利的能力，评价净利润的质量，突出净利润与现金余额之间的差异，预测财务危机，以及预测未来现金流量的金额与时间。