Understanding Non-Profit and For-Profit Social Marketing on Social Media: The Case of Anti-Texting While Driving

Previous studies suggest that consumers tend to infer more negative motives of for-profit sponsorship on social cause than to non-profits. The current study is aimed at identifying potential effective strategies for for-profit organizations to engage in social marketing efforts. Results showed that participants expressed lower texting while driving intentions when the message was initiated by a non-profit than a for-profit organization. For-profit messages were more likely to elicit desirable persuasive effects if their business offering was congruent with the social cause. Participants' intentions to interact with promotion messages on social media predicted their offline behavioral intentions regarding the promoted behaviors.     

贫困大学生就业焦虑问题浅析

在当前激烈的就业竞争中,由于多种因素的叠加作用,使得不少贫困大学生呈现出了愈益明显的就业焦虑问题。客观把握贫困大学生就业焦虑的基本现状,深入分析贫困大学生就业焦虑的基本原因,积极探究应对贫困大学生就业焦虑的基本对策,具有重要的理论价值和现实意义。     

Transfer of Marketing Knowledge Within Business‐Nonprofit Collaborations

Companies often develop collaborative joint ventures with nonprofits, and sometimes help their nonprofit partners with the marketing activities associated with these projects. Often, the assistance furnished is embodied in a transfer of knowledge from a firm to a nonprofit and involves knowledge about marketing techniques, strategies and methods. This article presents the results of a survey concerning the extents, natures and effectiveness of marketing knowledge transfers taking place between 291 UK enterprises and their nonprofit partner organisations. The survey covered the knowledge transfer methods that companies employed, the scope of the knowledge communicated, the factors that encouraged or impeded marketing knowledge transfer, and the considerations that determined which partner completed most of the marketing tasks associated with a project. It emerged that knowledge transfers occurred mainly through face‐to‐face communications, though with little formal teamworking. Both the extent and the effectiveness of transfers depended on the degree of marketing knowledge within the nonprofit partner, on levels of knowledge specificity and project complexity, and on the financial importance of the collaboration. The extent of knowledge transfer was additionally influenced by cultural and organisational distance. Similar considerations affected commercial partners' decisions to do most of the marketing work required by a collaboration. Such decisions were especially likely if anti‐marketing bias existed within the nonprofit organisation and if the nonprofit's staff knew little about marketing.     

导致我国上市公司出现财务舞弊的因素分析

我国资本市场目前得到快速的发展,取得的成就备受瞩目,但是随之而来的上市公司中出现的财务舞弊现象是越来越严重,这不但对上市公司的健康发展造成伤害,同时对资本市场的资源配置运行带来了破坏,并且使上市公司的财务报告和由此而形成的审计报告都丧失了应有的风险预警的作用。在总结原有研究结论的基础之上分析现在我国上市公司的财务舞弊的动机,并提出相应治理建议,以期对我国的证劵市场中的财务舞弊现象起到遏制的作用。     

弘扬“三光荣”精神推动地质事业创新发展

伴随着中国地质事业的发展,“三光荣”精神的内涵和外延不断丰富和拓展,并成为广大地质工作者开拓先行、坚守奉献、探索创新的力量源泉。在新的历史时期,地质工作者更要把握时代机遇,继续弘扬和拓展“三光荣”精神,创新地质找矿突破新机制,丰富地质文化载体,推进地质事业的大发展、大繁荣。     

对水务产业“有限物权”约定的原因分析

本文根据外资进入中国水务市场.采取"高溢价"战略.利用"恶意竞价"方式击退中国水务企业的现象.分菥了地方政府利用"有限物权"约定这种管理方式,给水务市场带来的种种益处. "有限物权"约定管理犹如给市场和人民利益修筑一道安全屏障.促进市场公平竞争,促使地方政府培养市场意识和责任意识,保护城市居民和生产企业的利益不受侵犯,进而保障国家财产和人民生活安全.     

职业学校“问题学生”的成因及教育转化研究

近年来,中等职业学校生源的个体差异程度不断扩大,其中＂问题学生＂的教育与管理引起教师们的广泛关注。＂问题学生＂转化工作的好坏关系到学校德育工作的成败,甚至关系到学校的生存和发展。本文结合职业教育的特点,从家庭、学校、社会及学生自身等角度分析了＂问题学生＂产生的原因,并以学校教育为主导,提出了一系列的教育转化措施。     

中国古代逻辑的特点及成因探析

世界逻辑三大源流之一的中国古代逻辑既有逻辑的共性,又有它自身的特点。它始终没有从一些具体的问题中独立出来,建立形式化的系统,形成一门独立的、充分发展的科学。这主要取决于中国传统思维方式,同时,汉语的象形特点、中国古代理论科学的缺乏等在一定程度上也限制了中国古代逻辑的发展。     

我国车辆超载现状分析及对策研究

近年来,我国交通运输中超载问题日益严重,已成为危及人民群众生命和国家财产安全的一个突出性社会问题。本文就国内车辆超载的原因、及其造成的危害、治理的对策和建议等四个方面进行了论述。     

我国民间审计风险成因分析

二十世纪末以来,随着外界环境的不断变化、被审计单位及其业务的日趋复杂以及人们对审计工作期望值的急剧高升,审计工作难度越来越高,审计职业界面临的审计风险越来越大,世界资本市场审计失败案件频繁发生。本文以规范研究为主,对我国民间审计的审计风险进行系统研究,分析了审计环境与审计风险之间的关系以及审计风险产生的原因。