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91.
B. Ney D. Whitaker J. Zentes 《International Review of Retail, Distribution & Consumer Research》2015,25(5):460-472
Our study has two primary objectives. First, we intend to contribute to the understanding of critical success factors retailers need to consider when aiming for the growing target group of business customers. To this end, we develop a new scale for measuring business customer value in a retail environment, based on a literature review and in-depth interviews with scholars and decision-makers from retail, wholesale and market research in Germany, Switzerland and the UK. Second, we examine the relative importance of the dimensions of business customer value through a combination of statistical techniques, such as exploratory factor analysis and confirmatory factor analysis. We determine that business customer value should be measured along seven dimensions. In descending order of relative importance, these are: conditional value, value of business services, value of personal care, value of assortment quality, value for money, value of assortment size and variety and emotional value. Retailers from different branches of trade, such as food, DIY, electronics or office supplies, are provided with strategic guidelines that will help attract business customers. 相似文献
92.
《Journal of Global Marketing》2013,26(2-3):71-87
Abstract Lower disposable income among Asian grocery shoppers, heavily discounted private label grocery brands, relative to national brands, and a favorable retail distribution structure would seem to predispose the former to success. But this has not been the case. To learn why private label grocery brands have not succeeded in Asia, two identical shopper surveys were conducted in Wichita, Kansas (United States) and Prakanong-Bangna, Bangkok (Thailand) to examine possible factors relating to retail grocery shopping differences. The authors found that poor market knowledge, and the tendency of Thai consumers to infer product quality by using extrinsic cues such as high price were salient. Additionally, Thai choices were influenced more by social factors than Americans, making them less prone to bargain hunting. The paper concludes with the discussion of managerial implications and offers recommendations to retail chain owners operating in the region. 相似文献
93.
This research attempts to exemplify whether pets ascribed as possessions can be regarded, as part of our selves, i.e., a metaphoric relationship with pets, by examining the dynamic relationship between beliefs, extended self, self-identity concerning possessions, and psychological ownership.This study extends the literature by developing a conceptual model asserting that probabilities of purchase for pets, in particular, are contingent on possessions and the extended self. A sample of 326 pet owners was selected, and by using SEM, the direct and indirect relationships were explored. Self-identity and beliefs were significantly associated with psychological control and the extended self, however, beliefs were negatively related to the probabilities of purchase. The extended self and the psychological ownership demonstrated mediating relationships. The study contributes to an understanding of the theoretical relationship between the role of possessions and provides scholars and retail practitioners with an understanding of probabilities of purchase for pet fashions. 相似文献
94.
Heli Marjanen Anna-Maija Kohijoki Kaisa Saastamoinen 《International Review of Retail, Distribution & Consumer Research》2016,26(5):477-501
In the context of retailing, ‘wellness consumption’ cannot be defined by a product or service category, but by shopping motives. As previous research strongly suggests our consumption patterns to be influenced both by age and generational effects, in the current study we explore the wellness orientations of consumers at different ages/belonging to different generations as they manifest in everyday practices, especially in the context of retailing. Drawing on that, we aim to shed light on implications of the population ageing on retailing-related wellness industry. The main focus is on Baby Boomers. Starting with a random sample of 18–75-year-olds (N=1600), we extracted six dimensions connected to different aspects of wellness. Next, the dimensions extracted among aged 18–75 and 55?64 were fed into respective cluster analyses which both yielded seven segments. The differences in the composition of wellness dimensions indicate that age-/generation-specific segmentation is warranted and will return in more accurate estimations of the market potential and more targeted marketing activities. Examination of the parallel typologies enabled us to gain a broader understanding of differences between generations. There was an obvious age-/generation-based pattern in the cluster memberships in the 18–75 sample, all clusters offering different opportunities for the wellness market. 相似文献
95.
《Journal Of African Business》2013,14(3):69-90
Abstract This study examines the factors affecting retailers perceptions of the Internet as a potential retail channel. It examines the environmental factors as well as the organizational factors impacting on the potential of Internet retailing. Results are reported from 102 South African retailing chain organizations across all categories. The authors discuss the results and provide some guiding points for retailers who intend to use the Internet as a retailing channel in the future. 相似文献
96.
《食品市场学杂志》2013,19(4):3-24
Household and food store manager perceptions of the acceptance of four means of reducing the incidence and severity of food safety hazards were estimated using a mail survey in early 1992. Households gave limited acceptance to use of vacuum packaging, irradiation, organic production and pesticide-free production as means of reducing food safety hazards. Education of the household head was the only socioeconomic characteristic statistically impacting household acceptance of these four activities. Store manager perceptions of their customers' reactions to these procedures were statistically less favorable than those of the households. 相似文献
97.
Linking multi-channel customer behavior with shopping motives: An empirical investigation of a German retailer 总被引:3,自引:0,他引:3
Operating multiple channels, in store as well as non-store, allows a retailer to cater to the different shopping motives of its customers. This research into the buying behavior of 525 customers of a multi-channel retailer that operates five channels in Germany shows that most customers use only one channel within a buying process, selecting the channel that best satisfies their shopping motives in each situation. Based on exploratory qualitative and quantitative research, this study identifies five shopping motives: “recreational orientation”, “convenience orientation”, “independence orientation”, “delivery-related risk aversion” and “product- and payment-related risk aversion”. In the majority of the store channels examined in this study (chain stores and bakeries), single-channel users primarily look to satisfy emotional and social needs. Single-channel users of non-store channels (catalogue and online-shop) look for convenience and strive for independence. Multi-channel users, who obtain their information from the online-shop and then make their purchase in the chain store, are combining the independence of online-shop information with the reduction of risks associated with buying products in the chain store. These findings can be used to develop recommendations for managing the individual channels. 相似文献
98.
Thomas J. Kull Mark Barratt Anníbal C. Sodero Elliot Rabinovich 《Journal of Business Logistics》2013,34(3):189-208
Inventory record inaccuracy (IRI) challenges multichannel retailers in fulfilling both brick‐and‐mortar and direct channel demands from their distribution centers. The nature and damaging effects of IRI largely go unnoticed because retailers assume daily IRI remains stable over time within the replenishment cycle. While research shows that a high level of IRI is damaging, in reality the level of IRI can change every day. We posit that daily IRI variation increases the uncertainty in the system to negatively affect inventory and service levels. Our research uses data collected daily from a multichannel retailer to ground a discrete‐event simulation experiment. Going beyond testing just the level of IRI, we evaluate daily IRI variation's impact on operating performance. What we find in our empirical data challenges extant assumptions regarding the characteristics of IRI. In addition, our simulation results reveal that daily IRI variation has a paradoxical effect: it increases inventory levels while also decreasing service levels. Moreover, we also reveal that brick‐and‐mortar and direct channels are impacted differently. Our findings show that assumptions and practices that ignore daily IRI variation need revising. For managers, we demonstrate how periods of multiday counting help assess their daily IRI variation and indicate what the causes may be. 相似文献
99.
Cristina Calvo-Porral J. Andrés Faíña Medín Paulino Montes-Solla 《国际粮食与农业综合企业市场学杂志》2013,25(2):132-148
ABSTRACTBased on the existing marketing concept on relational and functional benefits and on the retailing management of customer value, the present research empirically tests the influence of these customer benefits by providing a comparative analysis for different retailing formats, such as supermarkets and hypermarkets. Using questionnaire data for a sample of customers (N = 362), the authors developed structural equation modeling. This study identifies the factors influencing customer value, as well as the key to understand the relationships of customer benefits, customer value, loyalty, and purchase intention in the retailing service context. The contribution of the present research includes empirically testing a conceptual model, by developing a comparative analysis, along with providing some meaningful insights to retailing managers on how to strategically manage customer value variables to increase and enhance customer retention and purchase intent. 相似文献
100.
《Journal of Global Marketing》2013,26(1-2):73-97
Abstract During the last fifteen years there has been a substantial restructuring of retailing in Europe. The implications of this reach beyond Europe. The restructuring involves not only competitive relationships amongst retailers but also involves new forms of relationships with suppliers. A new perspective of the role of retailing is emerging that places retailing in a global framework of international store operations, international sourcing of products, international flows of management and managerial know-how, and international awareness by consumers of the retailers who are becoming international brands. The aim of this paper is to place the restructuring in context, to consider the nature of it and to explore how the new global framework will begin to have effects for distribution industries in Asia. 相似文献