Gender as a moderator of the relationship between materialism and fashion clothing involvement among Indian youth

The research examines the role of gender in moderating the relationship between materialism and product involvement with fashion clothing among the Indian youth. The Richins materialism scale and the product involvement and purchase involvement scales developed by O'Cass were used to understand the behaviour of Indian youth towards fashion clothing. The sample (n = 254) comprised of university students from different parts of India. The findings indicate that Indian youth do not possess a high level of materialistic tendencies. Gender has a moderating influence on the relationship between materialism and involvement with fashion clothing. Young men and women differ with respect to their involvement with fashion clothing and even more with regard to their involvement with the purchase of fashion clothing, with women reporting a higher level of involvement in both cases.     

兰州都市区零售业和批发业集聚水平的实证研究

利用区位商、EG指数等集聚测度指数对兰州市服务业中的批发业和零售业进行实证分析,得出兰州市的零售业和批发业在大都市内的集中度相对较高,且集聚程度不断增强。     

Factors motivating and influencing clothing disposal behaviours

This study of 232 college students was framed by Ajzen and Fishbein's theory of reasoned action and examined factors that motivate and influence college students' clothing disposal behaviours. Using survey questionnaires, we investigated four different clothing disposal options (resale, donation, reusing and discarding) and examined five motivational factors (environmental, economic, charity and convenience concerns and information unavailability). The influences of attitudes towards the environment and subjective norms of family and friends on clothing disposal behaviours also were examined. Results indicated that resale and donation behaviours were explained by environmental concerns and that reuse and resale behaviours were explained by economic concerns. Charity concerns motivated donation behaviours and convenience motivated discarding behaviours. Further, findings indicated that family subjective norms influenced environmentally motivated resale and donation behaviours.     

The Outlook for European Grocery Retailing: Competition and Format Development

This article analyses retail trends in the main European countries, and particularly format evolution and competition amongst retailing firms. On the basis of the existence of European retailing landscapes that are sometimes similar without ever being identical, the article analyses the impact of the main factors of change on different national markets. Whilst retail internationalisation and new entrants, commercial policy, legislative environments, technological innovations, consumers and buying behaviour will have a convergence effect on different countries' retail structures, substantial differences will still exist. European retailing in the coming years will probably be characterized by increasingly less marked differences between countries than one finds today, but market segmentation, variety and differentiation of retailing formats and brand names will be stronger within each country.     

数据挖掘技术在客户关系管理(CRM)中的应用

首先介绍当今消费者的购物和消费心理,从而指出在零售业中的CRM应将重点放在哪些方面,最后介绍了DM在零售业中的CRM中的运用,就如何获取客户、客户保持及客户忠诚度方面与DM结合进行了阐述。     

纺织服装企业文化构建的基本原理与基本体系

企业文化是指一个企业员工共同共有的一套观念、信念、价值和价值行为准则，以及由此导致的行为模式。那么，纺织服装企业作为一个具有其自身特点的产业，其企业文化如何构建，作者从理论与实际相结合的高度提出了自己的见解。     

如何保持公司竞争优势的思考与对策

目前大型零售业的竞争日趋激烈,竞争手段层出不穷,文章通过对大型零售百货业问题进行分析,指出了公司要保持竞争优势,必须从制定具体的发展战略和策略、提高核心竞争能力、提升造市集客能力、抓管理以提升便利能力等几个方面入手。     

促进我市纺织服装业快速发展的思考与财政对策

黄石市纺织服装业的发展有先天不足之劣势。所以，要发展该产业必须另辟蹊径，走创新发展之路。作者站在市财政局工作人员的立场上，对发展黄石市纺织服装业提出财政对策。     

试析日本新兴零售业态的发展与问题

日本具有发达的零售产业，尤其是近年来以邮购商业，方便商店，特许连锁店和综合超市等新兴零售业态发展很快，日本学者称之为“第二次流通革命”。零售业态的发展代表了现代零售业发展的趋势，是日本“泡沫经济”破灭后零售业调整经营策略，积极适应消费市场变化的反应。     

中国服装"老字号"兴衰的品牌经济分析

从经济学的角度出发,概括了中国不同时期服装品牌的发展状况,分析了服装"老字号"产生和存在的经济环境和条件,并运用品牌经济学的理论解释了传统服装"老字号"在当今时代未能发展壮大的原因。