GPS在土地测绘中的应用与开发

随着国民经济的增长,土地测绘技术广泛的应用于国民经济的各个领域和部门,GPS技术在土地测绘中广泛的应用为各项建设和社会发展提供了前期准备和测绘保障,是最基础的科学技术事业,本文通过对GPS技术的描述,阐明了GPS在土地测绘中的应用。     

行为经济学和实验经济学的发展对管理学研究的影响

行为经济学和实验经济学目前已发展成为西方经济学界的两个主要分支,并对传统经济学本身的理论基础、研究内容和具体方法都提出了一定的挑战：展望理论相对于预期效用理论更准确地描绘了决策人在不确定环境下的决策行为;诱生性价值判断法为更准确地研究人类行为提供了方法论基础。由于经济学从一开始就是管理学研究的理论基础和具体方法,因此这些新成果必将在思想和方法上为管理学研究注入新的活力。     

认知忠诚和情感忠诚的消费者行为研究

长期以来,人们总是把忠诚当成真正忠诚的代名词,甚至在忠诚与完全忠诚之间划上了等号。然而,那些围绕在我们身边的朋友,那些在买卖关系中声称是你永远忠诚伙伴的合作者,当真是真情所在吗?Oliver早在1997年就把顾客忠诚划分为认知忠诚、情感忠诚、意向忠诚和行为忠诚四种。但过去的研究却忽略了用细分的忠诚去预测消费者的行为。为了揭示认知忠诚和情感忠诚消费者忠诚度和购买份额之间存在的差异,作者以中国酒店行业为抽样对象,以客户关系赢回管理为背景,通过对认知忠诚和情感忠诚顾客的忠诚度和购买份额绝对量的比较,以及两种忠诚与购买份额之间关系拟合的函数曲线形状来预测和评估消费者的行为倾向。研究结果表明,对供应商而言情感忠诚消费者比认知忠诚消费者的忠诚度更高,购买份额更多,维持时间更长;对厂商而言情感忠诚比认知忠诚具有更高获利价值。因此,能否有效地区分认知忠诚和情感忠诚行为对企业的营销实践具有重要的现实意义。     

浅析英汉“心”词汇的隐喻认知特点

隐喻不仅仅是一种语言现象。而且也是一种认知现象。隐喻的实质就是把熟悉的认知域概念映射到陌生的认知域中,生成新的概念,借以理解陌生的事物。“心”是人体的最重要的器官之一。它在构造概念和理解事物的过程中有着重要作用。通过对英汉“心”的隐喻词汇的认知特点的对比分析显示,英汉“心”词汇隐喻认知有很多相似之处。它们的映射路径很多也是相同的。但汉语中“心”的映射面要广得多,构成的词汇也多,而英语中“heart”的映射面相对较窄,产生这种差异的原因在于两个民族的经验基础不同,形成了不同的隐喻具象。     

Individual Moral Development and Ethical Climate: The Influence of Person–Organization Fit on Job Attitudes

This research examines how the fit between employees moral development and the ethical work climate of their organization affects employee attitudes. Person–organization fit was assessed by matching individuals' level of cognitive moral development with the ethical climate of their organization. The influence of P–O fit on employee attitudes was assessed using a sample of 304 individuals from 73 organizations. In general, the findings support our predictions that fit between personal and organizational ethics is related to higher levels of commitment and job satisfaction and lower levels of turnover intent. Ethical P–O fit was related to higher levels of affective commitment across all three ethical climate types. Job satisfaction was only associated with ethical P–O fit for one of the three P–O fit variables and turnover intentions were significantly associated with two of the ethical P–O fit variables. The most consistent effect was found for the Conventional – Caring fit variable, which was significantly related to all three attitudes assessed. The weakest effect was found for the Preconventional – Instrumental fit variable, which was only predictive of affective commitment. The pattern of findings and implications for practice and future research are discussed.     

管理者认知偏差、公司治理质量和过度投资——基于高持续性财务业绩的证据

根据行为和心理科学理论,当面对连续的成功时,人类倾向于将成功进行自我归因而导致过度自信。基于中国上市公司2001-2013年的数据发现,由于自我归因偏差,投资前存在高业绩的过度投资企业具有更高的过度投资水平;进一步,投资前存在至少2年持续高业绩的过度投资样本,过度投资程度更加严重,其中,高业绩持续3年及以上样本的过度投资扭曲程度最为严重。中国现有的公司治理机制,无法彻底消除这种相关性。由此建议,在面对连续的成功时,高管于公司重大决策前需要注意自我归因偏差的影响。     

A social cognitive approach to tackle inactivity and obesity in young Australians

In 2004/5, 62% of men, 45% of women and 19%-23% of children and adolescents in Australia were overweight or obese [Australian Bureau of Statistics. 4364.0 — 2004/5 National Health Survey Summary of Results. Viewed March 2007, <abs.gov.au>, 2006a]. The worldwide societal changes particularly in the adoption of more sedentary lifestyles have been marked as a major contributor to the obesity epidemic. Surprisingly little is known about what the underlying cognitions that are associated with increasing levels of sedentary behavior among adults are, specifically those aged 18-24 years. With this understanding, social marketing campaigns and government policies can enlist a change in consumers' behaviors towards a reduction in sedentary behavior, reducing their risk of obesity and all-cause mortality.A self-administered survey was completed by a sample of 310 young respondents. Major findings from this study indicate that: this group of 18-24 year olds engages in sedentary activities for almost eight hours per day and their cognitive behaviors are independent of personal characteristics such as age, gender and weight.     

名词作临时物量词的隐喻识解

名词作临时物量词除了"计量"的功能,还具备丰富的语用修辞效果。名词作临时物量词的隐喻性主要体现在方位隐喻概念之中,并通过概念合成理论中的输入空间和类属空间把语言与认知过程联系起来。     

服务创新研究脉络梳理与趋势展望——基于HistCite的知识图谱分析

从服务创新的发展阶段和发展类型两个方面,对服务创新研究进行了脉络梳理,在此基础上探讨了现有研究的不足和未来研究方向。     

The performance effect of two different dimensions of absorptive capacity and moderating role of holding-cash

This study identified two different dimensions of absorptive capacity and examined the relationship between absorptive capacity and a firm’s financial performance. Further, we measured absorptive capacity using both the inputs and outputs involved in its development simultaneously, and investigated the complementary role of holding-cash in the performance effect of two dimensions of absorptive capacity. Our results showed that a firm’s homogeneous absorptive capacity has a positive effect on its short-term performance, while a firm’s heterogeneous absorptive capacity may hinder its short-term business performance. However, a high level of either homogeneous or heterogeneous absorptive capacity is not always useful to a firm’s long-term financial performance. Finally, cash, as a slack resource, was found to be more useful for the performance effect of heterogeneous absorptive capacity than for that of homogeneous absorptive capacity in the short term.