认知语言学与词汇习得的内在机制

通过论述认知语言学的基本范畴理论,提出在词汇习得过程中,要重视基本范畴词汇的学习,重视多义词的讲解,重视对隐喻的认识。     

The differing roles of success drivers across sequential channels: An application to the motion picture industry

In several product categories, it is typical to release products sequentially to different markets and customer segments. Conventional knowledge holds that the roles of various product success drivers do not differ significantly across these sequential channels of distribution. The authors examine sequential distribution channels within the motion picture industry and develop a model that proposes that such differences exist between a primary (short- and long-term theatrical box office) and a sequential (video rental) channel. The authors test their model with a sample of 331 motion pictures released in theaters and on video during 1999–2001 using partial least squares. Results reveal differences in the impact of success factors across channels. For example, cultural familiarity enhances box office success but relates negatively to video rental success, and distribution intensity and date of release enhance box office outcomes but have no impact on rental revenues. Thorsten Hennig-Thurau (tht@medien.uni-weimar.cie) is a professor of marketing and media research at Bauhaus-University of Weimar’s Media School and Honorary Visiting Professor of Movie Marketing in the Faculty of Management of Cass Business School, City University London. He has published articles in theJournal of Marketing, theJournal of Service Research, theInternational Journal of Electronic Commerce, theJournal of Interactive Marketing, Psychology & Marketing, and theJournal of Consumer Affairs, among others. He is author of the monograph Relationship Marketing, which has been translated into Chinese. He is member of the editorial board of three journals and serves as reviewer for theJournal of Marketing andMarketing Science. He has won eight Best Article and Best Paper Awards, including the Overall Best Paper Award of the 2005 American Marketing Association Summer Educators’ Conference and the 2002JSR Excellence in Service Research Award. Mark B. Houston (houstonmb@missouri.edu) (PhD, Arizona State University) is the David and Judy O’Neal MBA Professor at the University of Missouri-Columbia. His research on strategy, interfirm relationships, and innovation has been published in leading journals, including theJournal of Marketing, theJournal of Marketing Research, theJournal of Consumer Research, Marketing Science, theJournal of the Academy of Marketing Science, and theJournal of Financial and Quantitative Analysis. He cochaired the 2005 American Marketing Association (AMA) Summer Educators’ Conference and served for two terms as vice president of the AMA’s Technology and Marketing Special Interest Group. Gianfranco Walsh (g.walsh@strath.ac.uk) received his MPhil degree from UMIST (England) and PhD (2001) and Habilitation (2004) degrees from Hanover (Germany). His research focuses on consumer behavior, corporate reputation, and e-commerce. He has presented numerous papers at international conferences. His work has been published in, among others, theAcademy of Marketing Science Review, the International Journal of Electronic Commerce, theJournal of Consumer Affairs, theJournal of Interactive Marketing, theJournal of Macromarketing, and theJournal of Marketing Management. He is the Chair of Marketing and Electronic Retailing at the Institute for Management, University of Koblenz-Landau.     

学习理论框架下的专业英语教学

研究表明,学习体现了人们学习的无意识性,在英语学习中表现为自动性、情境性、知觉感悟性。学习与外显学习既有本质区别,又存在着优势互补。学习理论对专业英语教学具有极强的启示意义,教师在教学中应学会运用暗示和启发等教学策略来启动学生的学习机制,从而激发学生的高度学习动机,增加学生对未知语言规律的感性认识.体验并领悟语言精髓,更好地消化、吸收和运用语言知识。     

"上证"A股市场情绪的关键影响因素

文章从投资者认知偏误视角,研究提出了"上证"A股市场情绪的四维量表,系统整合了18个关键影响因素,形成中国证券市场情绪的关键影响因素概念模型.采用"上证"A股市场中152家企业的调研数据,进行验证性因子分析和拟合优度检验.结果表明,12个理论因素按预期模式加载,形成了认知偏误、有限套利、交互传染和本土特性等四个维度,对认识中国证券投资者的决策行为具有一定指导意义.     

民用建筑循环冷却水系统设计的探讨

文章对多年来在民用建筑循环冷却水系统设计、运行中碰到的一些问题,提出在设计时应注意的事项及所需要采取的措施。     

核心-边缘理论在区域旅游规划中的运用

核心－边缘理论为区域旅游规划提供了建构区域旅游空间结构系统的认知模型。运用这种空间结构模型，在进行旅游资源的区域整合，景区土地利用功能配置与都会城市旅游圈层构造，以及促进区域旅游联动发展方面可取得满意的实践成果，核心与边缘地区应该是一种平等竞争，优势互补，合作互嬴的空间关系，发展核心，带动边缘，是区域旅游发展的重要战略兴措，发展中地区要注意培育旅游核心区，形成旅游创新活动基地，带动边缘区域发展，壮在整个区域的旅游竞争力。     

中国股票市场风险和收益风格效应的非参数检验

本文利用Kendall协同系数检验考察我国股票市场风险和收益的风格效应。通过实证研究首次发现各风格指数的收益率、总风险及指数特有风险均具有明显的分层结构,风格效应显著。对影响风险和收益的风格因素进行的分析表明:股票风险受规模因素的影响十分明显;而股票回报率受价值因素的影响比较显著,受规模因素的影响不明显。并进一步用Spearman相关系数考察了风险与收益之间的秩相关性。本文研究结果对资产配置和风险监管等问题具有参考价值。     

投资者参与和证券投资基金风格业绩的评估

基金风格的形成是投资者参与并选择的结果。基金风格的差异体现出不同基金的设立是为了吸引特定的投资者群体。因此,评价基金业绩就必须从基金风格的供给与投资者风险管理的需求两个方面结合来进行。本文提出投资者参与和选择行为分析的视角,以投资者的风险管理需求的异质性为基础,从投资者身处的位置和衡量标准的不同所产生的异质性从而要求具有的不同目标收益率出发,通过构造连接风格分析与下侧风险指标的风险规避系数来研究基金的风格和投资者的风险管理需求,提出了一个新的基金业绩评估框架。     

企业文化变革的制度透视与经济学分析

本文从新制度经济学的视角出发，把企业文化视为非正式制度，以其基本理论为基础，对企业文化内涵及其变革进行了分析和研究，为企业文化变革提供了理论依据。     

基于个性和动机模式的两性领导风格差异性的实证分析

自20世纪70年代以后,两性领导风格的差异问题一直是学术争论和理论研究的主题。本文以政府部门为例,借鉴心理学的概念和工具,从领导者个性和动机角度,通过实证分析的方法,解释了两性领导风格的差异性,也进一步支持了两性领导风格存在差异的观点。