农村连锁超市饱和度研究

对农村连锁超市饱和度进行准确判断,是零售企业向农村市场扩张,实现农村零售网点合理布局的依据。文章运用农村连锁超市饱和指数法,明确了超市零售设施规模对农村超市扩张决策的影响关系;并进一步运用农村连锁超市的凯莉动态相对指标法,确定了农村连锁超市企业市场份额的最高增速点X0和最高市场份额点X1。     

Crowding,satiation, and saturation: The days of television series' lives

The performance of firms depends not just on the structure of the industries in which they compete but also on their relative positioning within those industries, in terms of operating within particular niches. We propose that demand for these niches depends endogenously on the historical ecology of the products offered: Niches become saturated—reduced in their ability to support products—as a large number of previous offerings allows the audience to satisfy its desire for products of a particular type. Analyzing the survival rates of television series aired in the United States from 1946 to 2003, we found that the survival rates of future entrants fell with the extensiveness of recent offerings in the niche, and that the negative association between crowding and survival also weakened with this saturation. Copyright © 2014 John Wiley & Sons, Ltd.     

以颜色视觉理论贯穿色彩学教学体系

本论文在论述颜色科学的研究目标和研究方法的基础上,结合多年教学经验,强调颜色视觉属性和颜色视觉理论在印刷色彩学教学中的重要作用.从颜色视觉理论的高度用CIE色度体系的计算公式构筑颜色视觉模型,使学生可以更好地理解计算公式的色彩意义,更好地掌握印刷色彩学知识.     

基于孟-斯宾瑟色彩调和原理下的配色技术

色彩调和作为一种手段,为了审美功能的发挥与色彩语境的创造,孟-斯宾瑟色彩调和原理对可能取得赏心悦目调和的各色块色彩属性与面积间的平衡关系作了理性化的描述,提供了一个利用定量化、理性化的操作来求取感性的色彩调和配色的方法。     

The Effects of Food Color on Perceived Flavor: A Factorial Investigation in India

We extend research testing the effects of food color on flavor to a new cultural setting—India. We test color’s effect at three levels: flavor identification, perception, and preference. One hundred twenty-two graduate students at an Indian business school enrolling students from all parts of India were assigned the task of tasting and evaluating an orange-flavored carbonated water. Color at two levels (purple and orange) and label information at two levels (told orange flavor, told grape) were manipulated in a full factorial, between-subjects design. Results confirm that food color affects the consumer’s ability to correctly identify flavor as well as to form distinct flavor profiles and preferences. Food color dominates other flavor information including labeling and taste, though the strength of the effect is less pronounced in this setting. Strategic alternatives for the effective deployment of food color for promotional purposes are recommended.     

城市环境色彩形成的地域性因素

以色彩地理学理论为基础,对城市环境色彩形成与自然环境和社会人文环境的关系进行了研究。并对具体案例进行具体分析,提出城市环境色彩的形成和发展与其地域因素密不可分,并由此形成不同地域的城市环境色调。     

谈彩钢板屋面的防水构造及施工技术

针对彩钢板屋面中单层及夹心保温形钢板的防水构造和施工技术展开讨论。     

工业化进程中钢社会蓄积的规律与启示——基于中、美、日三国的比较分析

蓄积于社会经济系统中的钢是社会物质财富的重要组成部分,充分利用蓄积于社会经济系统中的钢能够有效解决一系列资源与环境问题。基于钢的社会流动和蓄积过程,构建钢社会蓄积动态物质流分析模型,考察中国、美国和日本工业化进程中的钢社会蓄积水平及其演变趋势,结果表明中、美、日三国具有相似的钢社会蓄积历程：在完成工业化以前,钢社会蓄积呈现出从缓慢增长到快速增长再到迅速增长的阶段性特征;美、日进入后工业化阶段后,人均钢存量先后达到11t/人左右的饱和水平,经济增长与钢消费趋于解耦。钢的社会蓄积与工业化进程有着内在的联系,不同的工业化程度对应不同的钢社会蓄积水平。根据美、日经验,中国人均钢存量仍会进一步增长,并于后工业化阶段达到饱和。然而,由于中国人口数量大,达到与美、日相当的人均钢存量还需要消耗大量的资源,并会带来环境污染问题。因此,在新时代中国特色社会主义建设中,中国应走新型工业化道路,通过技术创新、供给侧结构性改革以及生活方式转变,努力降低人均钢存量的饱和水平。     

从文化视角探究英汉颜色词的内涵意义

颜色词是人类语言中不可或缺的一部分。由于文化传统和文化心理的差别,不同民族对颜色词意义的联想和感觉存在着差异。随着社会的发展和历史的演变,英汉颜色词不仅具有基本的概念意义,同时也具有各自不同的深层内涵意义。     

颜色词在中西文化中的象征意义

本文从阴阳五行学、中国文化的角度和西方文化的角度分别探究五种主要色彩在中英文里的象征意义,以说明色彩的运用是约定俗成的,而且具有丰富的文化韵味。