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201.
This paper investigates the effect of the color red on gambling behavior, as influenced by feeling lucky and cultural background. Four experiments examine how risk‐taking choices and gambling behaviors are affected. Study 1A and 1B establish the red risk‐aversion effect in gambling decision making and responses to a gambling app advert. Studies 2 and 3 test the moderating effect of feeling lucky and cultural background, respectively. The authors provide empirical evidence to the effect of red color on risk aversion. In general, people make more risk averse choices, gambling less and less often when primed with the color red over other colors. Boundary conditions are identified in feeling lucky and cultural backgrounds, such that when participants feel lucky or are from Asian Chinese backgrounds the effect is reversed and they take more risks when primed with the color red. This study highlights the importance of color in managing the interaction between consumers and gambling contexts. 相似文献
202.
The present study examines the role of self-construal in the preference for analogous versus complementary color combinations. The majority of previous research on color has been limited to exploration of single colors. However, designers and marketers often use a mix of colors whose harmony must be taken into consideration, which includes choosing whether to use colors placed next to each other on the color wheel (analogous combination) or to combine colors that are opposite each other (complementary combination). The current study proposes that self-construal influences the perception of and preference for color combinations. Individuals with interdependent self-construals tend to focus on relational similarity and value harmony, whereas individuals with independent self-construals tend to view objects as discrete and disconnected. Accordingly, the authors posited that individuals with interdependent self-construals would be more sensitive to the relationship between two colors and perceive analogous colors as more harmonious, thus preferring brands and products featuring analogous colors to those featuring complementary colors. Contrariwise, individuals with independent self-construals would display indifference in this regard. The hypotheses were confirmed in four studies employing various colors to form analogous and complementary color combinations. 相似文献
203.
Consumers' Willingness to Pay for the Color of Salmon: A Choice Experiment with Real Economic Incentives 总被引:4,自引:0,他引:4
Frode Alfnes Atle G. Guttormsen Gro Steine Kari Kolstad 《American journal of agricultural economics》2006,88(4):1050-1061
In most retail markets, sellers post the price and consumers choose which products to buy. We designed an experimental market with posted prices to investigate consumers' willingness to pay for the color of salmon. Salmon fillets varying in color and price were displayed in twenty choice scenarios. In each scenario, the participants chose which of two salmon fillets they wanted to buy. To induce real economic incentives, each participant drew one binding scenario; the participants then had to buy the salmon fillet they had chosen in their binding scenario. The choice data were analyzed with a mixed logit model. 相似文献
204.
高职设计色彩教学中教师教学应最大限度为专业服务,注重学生创造性思维与形色物象的结合训练,不断提高学生的专业能力和专业素质。本文为探索出一种既具有科学性、发展性、前瞻性,又适合现代高职建筑专业的新的教学模式等方面进行了论述。 相似文献
205.
李颖 《湖南经济管理干部学院学报》2012,(4):89-91
为减少因对颜色词汇隐喻的文化内涵把握不当而导致的跨文化交际误解误译,从隐喻的民族性与共性角度,通过文化对比研究法,对中西方颜色词汇的隐喻文化现象进行研究与阐述。通过对比黄色与蓝色、红色与白色这两组在中西颜色词汇中文化特征较明显的组合,得出其民族性与共性。同时以颜色与职业为例,提及文化渗透中的隐喻现象,为跨文化交际提供参考与支持。 相似文献
206.
当前 ,我国彩电业竞争非常激烈 ,降价之风愈演愈烈。笔者对我国彩电企业发展中存在的问题进行分析 ,提出消除过度竞争、加强产品研发、发展优势产品和积极拓展国际市场的策略 相似文献
207.
随着科学技术的发展和人民生活水平的日益提高,大屏幕彩电采用多片式结构的大规格集成电路,而要求性能优良,功能易于组合和扩展,为使维修者深入了解,本人结合一些大屏幕彩色电视机故障介绍其特点及修理技巧,以飨读者。 相似文献
208.
华洁 《铜陵财经专科学校学报》2013,(3):109-111
图像增强是大多数图像处理技术的前提工作,对于彩色图像,既要达到图像增强的目的又要保持色调不变成为一个难点。在研究RGB颜色空间和HSV颜色空间特点、数学形态学图像处理技术的基础上,在HSV颜色空间把一种灰度图像对比度增强算法推广到彩色图像处理算法。实验结果表明,该算法在局部自适应增强图像对比度的同时,能够保持图像色调,提高图像质量。 相似文献
209.
汉英语言中表示各种色彩的词语都很丰富.我们不仅要注意观察它们的基本意义,更要留心它们的象征意义,因为它们的象征意义在不同民族语言中往往有不同的特点.这种不同文化之间颜色象征意义的差异是由于各自民族的文化历史背景、审美心理等的不同而产生的,是在社会的发展、历史的沉淀中约定俗成的,是一种永久性的文化现象. 相似文献
210.
城市公共景观雕塑是适用于日常生活环境中的、具有较多生活情趣、娱乐色彩、参与特性、实用功能的一种中小型装饰雕塑类型。随着时代的发展,人们的审美情趣不断提高,城市公共景观雕塑的设计水平也有待于不断完善。 相似文献