B2C中的信誉评级模型研究

通过对信誉评级累加模型进行分析,指出了该模型具有诚信激励效用递减现象,并且分析了该现象存在的内在机理及条件;然后,提出了三种解决措施,以便减轻甚至防止诚信激励效用递减现象。通过仿真,证实了它们的有效性。     

The Effects of Search-Related and Purchase-Related Mobile App Additions on Retailers’ Shareholder Wealth: The Roles of Firm Size,Product Category,and Customer Segment

Mobile channel additions have been shown to increase consumer-brand relationships, brand satisfaction towards and overall purchasing from a retailer, but what is less apparent is whether shareholders are fully rewarded for retailers’ mobile channel additions. Results from an event study on 115 announcements relating to mobile app additions of publicly traded U.S. retail firms between 2009 and 2016 indicate that the stock market responds generally positively to mobile app additions, but specifically to the two mobile app addition types. Stock market responses to search-related and purchase-related app additions are moderated by firm size, product category, and target customer age. For announcements of search-related apps, the market responds more positively to product retailers than to service retailers, and to small firms than large ones. For announcements of purchase-related apps, the market responds less positively to firms that target younger customers than firms who do not especially target them.     

电子商务中的信息安全及其防护技术的研究

随着电子商务的发展,其安全问题就越突出,同时信息安全也越受到关注。本文从数据传输过程和电子结算过程两个方面来分析电子商务发展中的信息安全问题,针对这些问题,归纳并提出了一些信息安全防护的方法。     

Coveted or Overlooked? The Psychology of Bidding for Comparable Listings in Digital Auctions

This article elaborates on, and provides evidence of the herd behavior bias -- the tendency to gravitate toward, and bid for, auction listings with one or more existing bids, ignoring comparable or even more attractive unbid-for listings available at the same time -- exhibited by buyers in digital auctions. Some listings attract many bidders and become coveted, the center of bidding attention, while other equivalent or even superior listings are overlooked, receiving no bids at all. Empirical analysis using data from digital auctions across different product categories shows that this herd behavior bias is attenuated with increasing bid price, but increases with the difficulty of evaluating quality. The practical implications of these findings, and promising research opportunities in this area are also discussed.     

基于国际电子商务发展新特征之相应策略研究

电子商务在经济全球化和全球信息化过程中得到迅猛发展 ,这种快速的发展趋势对我国电子商务的发展提出了巨大的挑战 ,同时也是一次莫大的机遇。就国际电子商务的发展新特征和趋势进行探讨和预测 ,以及对我国电子商务的发展的影响 ,提出了相应的策略和措施。     

大力发展电子商务环境下的回收物流

电子商务的出现使物流产业的内涵与外延发生了重大变化,在电子商务中开展回收物流活动成了企业关注的一个重要问题.本文从回收物流的定义出发,描述了传统环境下和电子商务环境下的回收物流活动以及电子商务对回收物流的重要影响.     

中国旅游电子商务开发探讨

电子商务与旅游业的结合--旅游电子商务其发展已呈势不可挡之势,必将给旅游业带来革命性变化,并从根本上改变旅游业发展的传统模式。加强旅游电子商务的研究,对加快我国旅游业与国际市场接轨的步伐,实现中国由″亚洲旅游大国″向″世界旅游强国″的战略性转变具有重要的理论指导意义。文章重点从旅游网站的分类、旅游电子商务开发中存在的主要制约因素及开发策略等方面作了一些初步的探讨。     

基于电子商务的供应链管理研究

本文在阐述了供应链管理概念、实质的基础上,探讨了电子商务对供应链管理的影响,提出了基于电子商务的供应链的体系结构并分析了基于电子商务的供应链管理的优势。     

电子商务专业教育教学创新模式探索

对目前我国高校电子商务专业教学中存在的问题进行了研究探讨,结合用工单位的现实需求,有针对性地提出加强师资队伍建设、深化教学课程改革、创新课程教学方法、加强实习基地建设、加大校企合作力度等提升电子商务教育教学效果的对策建议。     

全球电子商务在信息内容上有待解决的问题

从内容立法,外国内容的比例,广告法、防止假冒等四方面的立法来说明全球电子商务在信息内容上有待解决的问题。