电子商务环境下邮政发展第三方物流研究

网络时代的到来使得电子商务和物流成为现代流通的两大手段,第三方物流对电子商务的发展起着非常重要的作用.邮政只有积极发展第三方物流,才能增强企业核心竞争力.     

电子商务与广州会展业的创新

广州会展业的发展既有先天的优势,也有自身的弱势面对新的竞争与挑战,广州会展业的发展应立足创新,充分利用现代电子商务技术,努力推进会展电子商务的主动营销,加快构建会展电子商务的诚信信息体系与服务平台     

以电子商务助推广州文化产业发展

文化产业是当今发展最快的产业之一,电子商务是当今发展最快的商务形式之一目前,文化产业对电子商务的利用不足,电子商务对文化产业的发展推动也不够面对国内外文化产业蓬勃发展的形势,广州文化产业的发展必须要有明确定位和可行的发展对策,以电子商务助推广州文化产业的发展     

面向制造业企业的协同电子商务模式研究

基于协同商务理论,文章提出了制造业企业协同电子商务模式,即搭建大中型企业信息化集成平台和面向中小型企业的区域ASP平台,通过松耦合方式构筑相互衔接的信息交互网络,开展基于Web的协同社区服务,进而形成协同商务模式。同时,文章给出了面向中小型制造企业的协同电子商务ASP平台的设计架构,描绘了制造业企业协同电子商务网络结构视图。     

涉农电商对产业扶贫的作用及相关措施探讨

[目的]文章旨在从作用机理的角度论证涉农电商的发展对我国当前产业扶贫的促进作用,并结合作者所观察到的一些问题提出几点思考和建议,以供电商扶贫工作者和相关方面的学者参考。[方法]该文主要采用文献研究、归纳总结及逻辑推理分析等方法,对上述作用机理及相关问题进行分析。[结果]发展涉农电商能让贫困农户更方便寻找市场销路,获得更稳定的收入,同时也有利于激发贫困户的积极性,提升自身发展能力;但在发展涉农电商时,常常会出现诸如产品质量差、市场营销能力不足、脱贫增收效果不佳、产业开发项目不尊重市场规律等问题。[结论]在贫困地区发展涉农电商时应当重视加强以下6个方面的工作:①严格把控产品质量关;②重视市场营销能力建设;③注重脱贫增收效果;④注重构建以市场需求为导向项目选择机制;⑤充分发挥当地致富领头人的作用;⑥注重当地产业发展人才的培养。     

O2O模式下生鲜农产品消费者满意度测评与提升实证分析

[目的]通过向有过O2O模式下生鲜农产品电商购物经历的消费者发放问卷并分析个体特征,运用主成份分析法,探究O2O模式下生鲜农产品消费者购物满意度的影响因素及影响作用。[方法]通过在多个线上网络社交平台以及线下生鲜农产品电商实体门店,向有过O2O模式生鲜农产品电商购物经历的消费者发放调查问卷,通过索取样本数据,分析研究O2O模式下购买生鲜农产品的消费者的个体特征,并通过相关性来分析消费者购物满意度的影响因素之间的关系。[结果]生鲜农产品质量、销售价格、商家的物流配送、消费者使用的支付方式、商家的售后服务、商家的网页设计,均对提升消费者线上线下购买生鲜农产品的满意度有正向的影响。[结论](1)商家应严格把控生鲜农产品质量,保持线上线下的生鲜农产品品质一致性。(2)商家定价应遵循多样定价、合理定价。(3)商家应做好线上的网页设计,维护好线上的网站质量,同时商家应合理进行产品宣传,消除信息误解。(4)商家应提升自己的服务,提供符合消费者购物习惯的支付方式。(5)进一步完善商家的物流配送能力,建立更全面的配送网络,倡导及时、高效配送,提升配送人员素质,提供更优质的配送服务。(6)保障消费者权益并完善商家的售后服务,线下可提供体验性服务满足消费者个性化的消费需求。     

生鲜农产品电子商务进程实证研究——以甘薯为例

[目的]电子商务的出现和快速发展为生鲜农产品在网络上的销售提供了良好的平台。[方法]文章利用文献查阅法对我国生鲜农产品电子商务的发展历程进行简要论述,结合我国甘薯行业的电子商务发展情况进行初步的实证研究。[结果]分析发现,现阶段我国生鲜农产品电子商务发展所面临的主要限制性问题包括生鲜产品精选采购能力有限;冷链物流配送硬件条件落后;盈利模式不成熟;消费者对产品质量的信任度低等。以甘薯为例,针对上述问题提出建立完善供应链,提升生鲜农产品的竞争力;合理整合物流资源,发展专业的冷链系统;建立专业化的运营,提升营销能力;抓好产品的价格与特色建设;加强生鲜产品的品质管控,树立品牌意识等措施建议,以期为我国生鲜农产品电子商务的健康持续发展提供理论参考。[结论]生鲜农产品电子商务的发展应以网络为依托,完善采购产品能力,提高冷链物流配送硬件条件,建立合理盈利模式,以强化我国生鲜农产品电销竞争力。     

Integrated beach resorts,informal tourism commerce and the 2004 tsunami: Laguna Phuket in Thailand

Issues of importance related to informal tourism commerce are explored in this paper with particular reference to the case of Laguna Phuket, an integrated beach resort in Thailand. The extent and nature of informal trade at the destination is analysed before and after the Indian Ocean tsunami of 2004, based upon data collected during fieldwork. The sector is shown to display distinctive qualities, including resilience in the face of a natural disaster, and to have a role in purpose‐built as well as conventional resorts. Its relationship with the formal tourism industry is also discussed and this emerges as close, yet with potential for both conflict and cooperation. Copyright © 2008 John Wiley & Sons, Ltd.     

Supply chain analysis of e-tailing versus retailing operation – a case study

The swift growth of e-commerce or e-tailing as a consumer retail channel has made it a serious competitor to traditional retail channels and is changing consumers’ purchasing behaviour. The purpose of this case study, based on Target and Amazon.com, is to analyse the attributes of traditional retailing, e-tailing, and hybrid supply chain models to form conclusions about the feasibility of an idealised supply chain model for the future. An integrated and generalised modelling framework is used that incorporates Six Sigma – define, measure, analyse, improve, control methodology leveraging various tools, including process flow maps, cause and effect diagram, performance efficiency metrics, failure mode and effects analysis (FMEA), and Monte Carlo simulation. Based on this analysis and research, the conclusion is that the idealised supply chain of the future may evolve into a hybrid supply chain, which includes both e-tail and retail channels. The main recommendations from this study include assessing the risks of migrating to such a hybrid supply chain and to leverage the recommended actions provided in the hybrid FMEA. To facilitate more effective and mature processes, this study can guide researchers in exhaustive empirical evaluations of hybrid supply chains, gather experiences and lessons learned for practitioners.     

Editorial Essay On business theory and influential scholarship: What makes research interesting?

Couched within a theory of business, I explore what makes business scholarship influential and examine aspects that make a paper interesting to its audience. I present a framework that combines several attributes of influential scholarship and a model for interesting research. I provide examples of interesting scholarship and theorize as to why they are interesting and why they might be influential. I conclude with suggestions for what individuals and institutions can do to promote and sustain influential scholarship. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.