一种锂电池检测分选系统中的数据通信

基于目前锂电池人工检测分选的状况，开发出锂电池的自动检测分选系统及相应数据通信软件，实现了锂电池分选的可视化、自动化控制，提高了分选效率。该系统具有一定的工程实用价值。     

Branding strategies,marketing communication,and perceived brand meaning: The transfer of purposive,goal-oriented brand meaning to brand extensions

This article develops and tests a conceptual model of the transfer process whereby perceived similarity organized around shared goals facilitates the transfer of knowledge and affect from a parent brand to an extension of that brand. Empirical results, based on two well-known brands and two hypothetical product extensions for each brand, demonstrate that the availability of well-formed, goal-derived categories associated with a parent brand establishes an organizing framework for consumers' assessments of similarity thatfacilitates the transfer of consumer knowledge and attitude from the parent brand to a brand extension in another product category. This facilitating effect of similarity does not occur in the absence of goal-derived categories. The results also reveal how marketing communication can be used to facilitate the transfer process by framing similarity in terms of common goals. Implications are discussed for the organization of consumer knowledge and affect across product categories and for understanding prior research findings on brand extension. Ingrid M. Martin (imartin@csulb.edu) is an associate professor of marketing at California State University at Long Beach. Her research has examined issues in the area of consumer goals as they guide structuring and processing marketing information, product choice and usage. Her research has been published in theJournal of Consumer Research, Journal of Marketing Research, Journal of Public Policy & Research, and five book chapters. David W. Stewart (david.stewart@marshall.usc.edu) is the Robert E. Brooker Professor of Marketing in the Marshall School of Business at the University of Southern California. He is the immediate past editor of theJournal of Marketing. Dr. Stewart has authored or co-authored more than 200 publications and seven books. Shashi Matta (matta@marshall.usc.edu) is a doctoral candidate in marketing at the Marshal School of Business, University of Southern California. His research interests include branding, and services marketing. Shashi’s research has been published in theJournal of Consumer Research.     

基于面向对象编程的串行通信技术的实现

主要介绍了如何利用Visual basic和Vc 在不同环境下实现对串口的控制，并分析了window环境下的常用串行通信编程方法。     

文体学理论在英语写作教学中的应用

依据文体学的理论，从英语语篇的词汇、句法、篇章三个层面进行分析论证，并结合教学实践阐述文体学理论对书面表达的指导作用和实际效用，以此提高学生的英语书面交际能力。     

高职院校教学效能管理的思考

提高学校教学效能管理是现代教育管理的核心目标，是提高现代教育管理水平，实现学校效能的有效途径。本文分析了目前教学管理存在的问题以及教学效能管理研究的现状，归纳总结现代教学效能管理的特点，并对提高教学管理效能进行了深入思考。     

简述PHC管桩的发展态势

通过对桩基常用施工方法的比较，阐述了预应力高强度混凝土管桩的优点和静压法沉桩施工工艺的先进性。特别对人们关注的可靠性和经济性等问题作了较全面的分析，认为在诸多型式的桩基中预应力高强度混凝土管桩将独占鳌头。     

Corporate social responsibility committees and the use of corporate social responsibility assurance services

This study examines whether corporate social responsibility (CSR) committees associate with the external assurance of CSR reports. Specifically, we consider the presence and effectiveness of CSR committees. Using a sample of Australian firms over the period 2004–2016, we show the mere presence of a CSR committee is not related to the external assurance of CSR. However, CSR committee effectiveness is positively related. In addition, firms with higher CSR committee effectiveness are more likely to seek external assurance provided by the Big4 accountancy firms and acquire financial audit and CSR assurance services from the same provider. Taken together, CSR committee effectiveness plays an active role in CSR assurance services. Our results are particularly relevant to those with interests in understanding the demand and choice of external CSR assurance services, as well as the impact of corporate governance mechanisms on these services.     

集输企业信息化发展战略研究

企业信息化建设的重要性已逐渐被企业家所认识。根据油田集输企业的特点 ,论述了这类企业进行信息化建设的特殊意义 ,提出了信息化建设的发展战略及具体内容 ,为建设“数字集输”提供思路和方法。     

具有自动撮合与视频通信的高校就业网站设计

文章针对传统就业网站功能单一、服务起点低、没有充分发挥网络交互通信作用的弊端,提出了一个具有撮合算法和视频通信功能的新型招应聘网络平台的设计,文章介绍了系统的结构、基于模糊向量的撮合算法以及基于对等通信模型的视频功能实现,对同类研究和设计有一定参考作用。     

如何提高物流咨询的服务质量

分析物流咨询服务的特点,包括知识性、异质性、客户参与性和影响重要性,总结了影响咨询服务质量的五个维度的内容,提出了相应的提高物流咨询服务质量的中长期策略。