层次分析法在家具企业营销竞争力评价中的应用

随着家具企业竞争力比拼逐步聚焦于营销竞争力,如何对家具企业营销竞争力科学合理的评价就显得尤为重要.将AHP引入家具企业营销竞争力评价中,重新构建了评价结构模型,并通过评价过程中三个关键问题的论述,提高评价家具企业营销竞争力的有效性,为家具企业保持和提升营销竞争力提供努力的方向.     

Text and metatext in the resource‐based view

This paper distinguishes between text and metatext in the resource‐based view (RBV) – that is, the actual words and logic fundamental to the RBV (the text) and the traditions, interpretations and applications of the theory (the metatext). It argues that Kaufman's ( 2015 ) criticism of the RBV as applied to strategic human resource management actually focuses on RBV metatext and not text. Indeed, unlike some RBV metatext, RBV text actually has a great deal to say about research and practice in strategic human resource management.     

W. H. Hutt (1899–1988): Free Markets and Social Justice

W.H. Hutt reaffirmed the principles of classical economics and classical liberalism and, by applying them to urgent issues he observed in the world around him, he demonstrated the contemporary relevance of freedom and competitive institutions. A wide‐ranging critique of Keynes was founded upon a classical analysis of the labour market, while his trenchant opposition to apartheid advanced along economic and political paths. Hutt questioned the justice of the accumulation of wealth from the exploitation of monopoly power over generations. In all of these respects there are affinities between Hutt's thought and that of ‘Bleeding Heart Libertarians’.     

Identifying beliefs underlying successors’ intention to take over the farm

The youth out-migration of rural areas, the ageing of farmer population and the lack of a successor within the farm family imply some drawbacks for rural development and for a more sustainable agriculture. This study used the reasoned action approach (RAA) to identify the beliefs underlying Brazilian successors’ intention to take over the farm. The RAA hypothesizes that successors’ intention to take over the farm is determined by three constructs: attitude, perceived norms and perceived behavioral control. These three constructs are derived from behavioral, normative and control beliefs. Results showed that the behavioral beliefs ‘Satisfaction for taking care of family farm assets’ and ‘Ease for managing the farm’ influence successors’ evaluation (attitude) of taking over the farm. The normative beliefs ‘Father’ and ‘Mother’ influence successors’ perceptions about the social pressure (perceived norms) to take over the farm. The control beliefs ‘Ease to buy more land’ and ‘Professional recognition’ influence successors’ perceptions about their own capability (perceived behavioral control) to take over the farm. The identification of these beliefs revealed important implications for designing interventions to encourage successors to take over the farm.     

Climate change adaptation: Is there a role for intervention research?

While climate change will expose regions to similar impacts, the extent of those impacts and effective response at the local level will be determined not only by the location's sensitivity and vulnerability but also by local groups and individuals’ capacity, including their institutional links, social networks and motivation to action. In parallel, scientific information and research plays a critical role in informing climate change adaptation by providing both an improved understanding of the actual climate risks and response alternatives.The paper focuses on two local-scale intervention research projects undertaken in urbanised coastal areas in Brazil and in Australia concentrated on improving the dialogue between ‘those who make science’ and ‘those who use science to make decisions’ in order to make climate science more useful, and creating purposeful collective action, respectively. A conceptual model is devised to investigate how intervention research could aid adaptive capacity by generating new knowledge and facilitating change towards climate change adaptation at the local level. Drawing on the findings, a framework is proposed to advance the role of intervention research in policy development for enhancing adaptive capacity.     

Market Orientation,Competitive Strategy and Firm Performance

Abstract

In this paper, we investigate the mediating effects of a firm's competitive strategy in the market orientation-performance relationship. Based on a sample of 371 manufacturing firms in China, evidence was found that the three dimensions of market orientation exert different effects on competitive strategy and performance. Among them, customer orientation has the strongest association with competitive strategy and market performance. This lends credence to a componentwise approach on the study of the relationship between market orientation and performance. The results of structural equation analyses indicate that the mediating effect of competitive strategy is mainly revealed in innovation strategy, the most vital factor in creating superior value for the company in the emerging market. Limitations of this study and implications for future studies are discussed.     

Category management and consumer choice

This paper shows the results of an exploratory analysis of the structure of a complex product category: Wine. In complex categories, a usual strategy of consumers is the partitioning of alternatives into homogeneous subsets and the sequential eliminations of subsets until a product/brand is chosen from among few homogeneous alternatives in the last subset. To identify if there is such a kind of strategy and the product attributes involved is of great interest for the retailer. After a discussion of the different modelling alternatives of the choice process, the authors provide an application of the additive trees (ADDTREE) model to explore the hierarchical structure. The ADDTREE results provide a first overview of the competitive market structure of the wine category: competition becomes more intense as the wine category is partitioned by, first, the type of wine criteria and, second, the designation of origin (DO) criteria.     

City Image and Perceived Tourism Impact: Evidence from Port Louis,Mauritius

Research suggests that the images residents hold about their community influence the political support for tourism. Yet, few researchers have investigated the image that local residents have of their own area. Borrowing from the existing literature on place image and residents' perceptions of tourism impacts, a theoretical model incorporating these two lines of research is developed and tested using data collected from residents of the city of Port Louis, Mauritius. It proposes four city image attributes as the independent constructs influencing residents' perceptions toward the overall impact of tourism development. These include social attributes, transport attributes, government services attributes, and shopping attributes. Overall impact of tourism development is considered to be a determinant of the level of support for the industry. Results of the structural equation modeling analysis indicate that residents' perceived levels of shopping attributes, transport attributes, and social attributes of the city influence their level of support for the tourism industry. The hypothesis relating transport attributes to overall impacts of tourism was not supported. The study provides some important considerations for local planners attempting to make tourism more supportive in the city.     

企业为何要即兴运作:对中国企业战略决策风格的一个检验

文章以中国企业为研究对象,全面探究了其战略决策中的即兴运作行为,认为即兴运作作为一种可供选择的战略行动模式而值得关注.文章的研究结论表明:即兴运作在中国企业是一个较为普遍的现象.企业对战略行动的选择是由多种因素综合驱动的,当企业的组织记忆水平越高、企业家导向越明显以及所面对的竞争环境不确定性程度越高时,企业就越可能采取即兴运作的战略行动方式;即兴运作虽然会对战略行动绩效产生负面影响,但组织柔性会显著降低其负面作用.