微博用户之间信任形成的因素研究

当前,微博已成为中国较有影响力的网络社交平台之一,同时也是人们获取信息和信息交互的主要传播平台,而信任则是微博影响力的重要保证。近年来,关于网络信任方面的研究已引起国内外学者的关注。通过对相关文献的收集和整理,发现已有研究主要针对电子商务领域内的信任而展开,较少有学者专门从微博用户个体因素的角度来研究网络信任的形成因素。在已有研究成果的基础上,构建微博用户之间网络信任形成因素的概念模型,并提出线下人际交往状况对用户之间网络信任的形成也有重要影响。对292个被试者进行在线问卷调查,利用Pearson相关性分析法验证假设。结果表明,线下人际交往满意度低的用户更容易产生网络信任。据此结论,可为企业利用微博平台制定网络口碑营销战略提供决策参考。     

命名数据网络体系架构的应用与发展

命名数据网络（Named Data Networking,NDN）是一种以信息为中心的新型网络架构,因采用了独特的内容命名法、缓存机制和智能转发策略而受到广泛关注。首先介绍了NDN的基本原理、关键技术以及研究现状,并与TCP/IP架构对比分析了其性能优势;然后总结了NDN在车载自组织网（Vehicular Ad Hoc Network,VANET）、远程视频会议系统、大数据处理分析中的典型应用及研究现状;最后围绕实际应用指出了该技术的不足,并分析预测了其未来应用趋势。NDN对于解决互联网设计中日益凸显的安全性、移动性、可扩展性等方面的问题具有显著优势。     

低压用户侧泛在电力物联网的关键技术与组网方案

构建泛在电力物联网,实现电力系统各环节万物互联,对支撑智能电网和能源互联网的建设具有重要意义.低压居民用电作为电力系统的末端环节,可利用泛在电力物联网相关技术,提升其感知深度与控制能力,促使居民用电负荷灵活、柔性、高效调节.在分析现有电力通信技术的基础上,针对低压侧的家庭用电信息通信问题,提出一种新的低成本电力线载波通信方法,并依据此方法,分析家用电器信息网的组网方案并提供一种组网案例.仿真及实验结果表明,该方法在降低通信复杂度的同时,满足了家庭用能监测与控制的传输要求.     

大学生网络虚拟社交及其影响的调查研究

本课题通过运用多种方式对不同层次院校、不同专业、不同年级的大学生网络虚拟社交现状展开调查、分析其特点和利弊,并对大学生个人、学校、社会提出合理建议。使大学生认识到,只有将现实交往和虚拟社交结合起来,才能在良好的人际社交中实现自身理想和价值。     

Does Networking with Colleagues Matter in Enhancing Job Performance?

The present study empirically investigates the link between network properties and job performance using a sample of 121 middle managers from Beijing, China. The primary objective is to examine how characteristics of the person and the job moderate the effects of networks on self-rated performance. This study contributes to the network literature by investigating both the impact of network characteristics in terms of information accessibility and diversity on job performance and the interaction effects of gender, managerial rank, and functional areas of the ego with the network characteristics.     

浅谈现代物流企业及其发展方向

文中概述了目前国内物流企业的状况,分析了限制传统物流企业发展的原因,结合实际提出了发展现代物流的措施。     

From Guanxi to customer relationship marketing: How the constructs of Guanxi can strengthen CRM in the hospitality industry

Abstract

Business today has recognized the cost advantages of customer retention. In reaction to decades of industrialization and mass production, the pendulum has slowly swung back toward more one‐to‐one customer relations and mass customization. One‐to‐one personal attention and relationship building is widely perceived as a desirable method for increasing customer loyalty. Such concepts, however, are not new. Over thousands of years, the Chinese have been practicing “Guanxi,” which Davies (1995) defines as the social interaction within a networked group where repeated favor exchanges ensure a measure of trust among the participants of this network. The constructs of Guanxi, namely bonding, trust, empathy, and reciprocity, can be combined with customer relationship marketing (CRM) and strengthen what a business can offer its customer. This paper, therefore, discusses the history and development of Guanxi in China and its similarities to customer relationship marketing that is practiced today in the Western world. It also presents how the constructs of Guanxi can be combined with CRM. Tips for good Guanxi and CRM to ensure success are also highlighted.     

Hospitality managers' importance perceptions of human resource practices related to employment of foreign workers in the United States

ABSTRACT

Cross-border labor mobility of hospitality employees has resulted in an increase in illegal immigrants in the workforce. The purpose of this study was to generate a list of top legal issues associated with the employment of foreign workers in the U.S. hospitality industry and to identify factors defined by the importance ratings of these issues. Snowball sampling was used to collect data from hospitality managers. Findings reveal that respondents perceive document verification to be important but may not perceive knowledge of various visa types and employment termination reporting procedures associated with employing foreign workers to be important. Managerial implications are discussed.     

Guanxi and organizational dynamics: organizational networking in Chinese firms

This paper focuses on the utilization of guanxi, which is an important cultural and social element in China, and the impact of guanxi on firm performance. Although guanxi is embedded in every aspect of Chinese social life, companies demonstrate different needs and capacity for guanxi cultivation. Chinese firms develop guanxi as a strategic mechanism to overcome competitive and resource disadvantages by cooperating and exchanging favors with competitive forces and government authorities. We develop an integrative framework theorizing guanxi utilization according to institutional, strategic, and organizational factors, and we explore the impact of guanxi on firm performance, primarily sales growth and net profit growth. Our findings, based on a survey of 128 firms in central China, provide strong support that institutional, strategic, and organizational factors are critical determinants of guanxi with competitive forces. However, only institutional and strategic factors are significant for guanxi utilization with government authorities. In general, guanxi leads to higher firm performance, but is limited to increased sales growth, and has little impact on profit growth. Guanxi benefits market expansion and competitive positioning of firms, but does not enhance internal operations. Copyright © 2001 John Wiley & Sons, Ltd.     

网络时代的外包模式

本文分析了网络时代七种类型的业务外包模式及其作用，对美国企业与日本企业外包模式的不同及其成因进行了比较，提出了适合我国企业的五种类型的业务外包模式。