Facebook as international eMarketing strategy of Taiwan hotels

Taiwan hotels need to focus on international eMarketing because these cater to international travelers, especially with leisure travelers expected to increase in the coming years. Facebook offers a wide range of opportunities for the international eMarketing of hotels. Investigation of the current use of Facebook, as an international eMarketing tool, by six large hotels in Taiwan showed presence in Facebook and use of basic features. However, the use of different Facebook features varied. While the hotels were able to connect with international leisure travelers via Facebook for the communication of marketing messages, the reach is limited to Chinese-speaking users using Chinese as the primary language, even for hotel pages accessible through English accounts. Language use also limited interaction in spreading the message virally to the wider international leisure travelers. Employing options to accommodate English and even other languages by selecting from available language support options can enhance international eMarketing via Facebook of hotels.     

加工贸易电子联网监管模式分析

本文从不同的角度阐述加工贸易电子联网模式概念、功能及特点,并运用图表来分析加工贸易电子联网监管和传统纸质监管方式的不同。本文认为加工贸易电子联网新模式避免了纸质手册审批手续重复、环节多、程序复杂、难以准确提供成品单损耗、通关手册周转困难等弊端,大大提高了企业通关效率和海关工作效率。     

Understanding types of organizational networking behaviors in the UK manufacturing sector

This research is aimed at understanding firms' different types of ‘networking behaviors’, i.e., how and why firms affect their strategic network position by activities/routines/practices aimed not just at their business partners, but beyond such direct relationships. Thus, we adopt a network perspective to examine how firms exploit their webs of direct and indirect business relationships in order to assess and embrace the potential opportunities and constraints in the network. Based on the industrial network approach (INA), this exploratory research specifically focuses on networking behaviors in the UK manufacturing sector. Thirty-one semi-structured interviews with executive managers from fifteen firms were conducted. We identify four types of organizational networking behaviors by the way in which firms utilize their web of relationships to achieve certain goals. By using the concept of networking behaviors based on the INA as well as the strong-and-weak-tie argument in economic sociology, purposeful networking behaviors can be categorized into the following: information acquisition, opportunity enabling, strong-tie resource mobilization and weak-tie resource mobilization. These four ‘types’ of organizational networking behaviors provide a deeper understanding of how firms operating in business-to-business exchanges relate to and exploit their webs of direct and indirect relationships, taking into consideration the embeddedness and interconnectedness of the network context.     

基于ZigBee的家庭安全监控系统研究

通过对家庭安全监控系统需求的分析,设计了一种基于ZigBee技术的家庭安全监控系统。分析了家庭安全监控系统的特点,给出了ZigBee网络组建方法和系统的软硬件设计,并介绍了ZigBee网关的实现方法和硬件设计,完成对家庭安全监控系统的搭建。实验验证本系统稳定性强,使用灵活方便,可以实现家庭安全的实时监控,保障家庭安全。     

基于价值星系的战略成本管理研究——一个企业间的战略视角

随着网络经济的出现,价值创造的基本逻辑已经开始从价值链转向价值星系。新的企业组织形态与价值创造机制对战略成本管理提出了新的要求。本文对比价值链理论的局限性分析了价值星系的基本特征及其对战略成本管理的影响,提出了价值星系条件下的战略成本管理模式,指出战略成本管理应以价值星系全面成本合理化为目标导向,以企业间关系管理作为战略成本管理重点,以建立星系内有效企业间市场为根本途径,实施高参与型成本管理战略,对价值星系整体成本实施源流管理。     

Conceptualizing and validating organizational networking as a second-order formative construct

Based on an existing conceptualization in the literature, this study operationalizes the construct of organizational networking, through a rigorous two-stage scale construction and validation process. Organizational networking refers to firm behaviors, i.e. the activities/routines/practices, which enable an organization to make sense of and capitalize on their networks of direct and indirect business relationships. We conceptualize the measurement model as a second-order formative construct with four first-order reflective constructs based on a four-dimensional view of organizational networking comprising information acquisition, opportunity enabling, strong-tie resource mobilization and weak-tie resource mobilization. The scale validation was undertaken at the first- and second-order levels. The result confirms the four distinct first-order measurement models. At the second-order level, a MIMIC (multiple indicators and multiple causes) model was employed to assess the validity of the formative measurement model. The results suggest that all four components significantly contribute to the overarching construct of organizational networking, with strong-tie resource mobilization being the most important contributor. Thus, our operationalization confirms the uniqueness of the different dimensions of organizational networking that should be configured as a strategy of sensing and seizing opportunities in the network. The organizational networking scale will provide future research with a basis to explore different strategic patterns of networking behaviors in varying contexts, and its role in relation to other organizational behaviors and outcome variables, such as firm performance.     

我国老年人异地医保的困境与对策

近些年来城市人口流动频繁,老年人因各种原因的迁移也在逐渐增多,异地医疗费用报销和医保关系转移等问题困扰着越来越多的老年人.目前我国老年人异地就医面临着报销手续复杂、比例较低等困境,地区间利益冲突、各地政策不一致、监管难度大等是造成困难的原因.针对上述问题提出完善异地就医政策和设置定点医院、提高统筹层次,实现省际间医保的转移和最终实现全国统筹三个阶段性的对策.     

物联网流通中的陕南中药材系统

基于物联网的中药材流通研究,分析了陕南中药材流通的特点和存在的问题,给出了其解决方案和基于物联网的中药材流通系统的设计,系统设计合理实际,操作性强,具有一定的现实意义。     

网络衔接障碍与消解——基于古诺均衡模型的现代交通产业关系研究

在我国构建以高铁为主导的新型综合交通运输体系进程中,高铁、航空与公路客运等交通网络之间的换乘衔接问题成为提高交通系统整体效率的制约点,也是影响交通服务消费者效用的主要因素。该问题一直未能获得行业管理者与相关企业重视,造成资源配置浪费。本文以价格加成的形式来量化消费者换乘障碍,借助博弈模型分析不同的交通运营商对解决换乘障碍问题的内在激励。从政府规制的角度提出鼓励运营商主动进行投资以减少换乘障碍的激励相容设计方案,并指出规制者应适当给予补贴作为引导资金,在交通基础设施增量受限的条件下盘活存量以促进综合运输网络的融合发展。     

Using social and economic incentives to discourage Chinese suppliers from product adulteration

The American public raised serious concerns about product safety in 2007, when the number of product recalls broke a new record. Following a temporary drop in 2008, both the number and retail value of recalled units have been increasing, despite various efforts exerted by government agencies and private companies to combat this trend. Currently, many countries—including China itself—are expressing serious concern over adulterated or unsafe food made or sold in China. What are the underlying reasons for some Chinese suppliers to adulterate product? When law enforcement is still weak in China, what can western manufacturers do to reduce the risk of product adulteration? To develop effective deterrence mechanisms, we first identify four underlying factors that create incentives for some Chinese suppliers to produce unsafe products. Then we propose ideas to discourage Chinese suppliers from producing adulterated products based on two underlying strategies: (1) creating economic incentives through contingent payments, and (2) creating a social incentive by threatening public exposure through the power of the Internet and social networking sites.