Trust as a key factor in successful relationships between consumers and retail service providers

Previous research has shown that trust plays a key role in the development of stable relationships between a service provider and its customers, and many authors have devoted considerable attention to identifying its antecedents and consequences. The aim of this study is to investigate these issues in the context of retail travel agencies, a service setting where new information technologies are questioning personal relationships and where the concepts of service quality and customer loyalty have become critical for differentiating from competitors.     

An Experimental Investigation of Emotions and Reasoning in the Trolley Problem

Elaborating on the notions that humans possess different modalities of decision-making and that these are often influenced by moral considerations, we conducted an experimental investigation of the Trolley Problem. We presented the participants with two standard scenarios (‹lever’ and ‹stranger’) either in the usual or in reversed order. We observe that responses to the lever scenario, which result from (moral) reasoning, are affected by our manipulation; whereas responses to the stranger scenario, triggered by moral emotions, are unaffected. Furthermore, when asked to express general moral opinions on the themes of the Trolley Problem, about half of the participants reveal some inconsistency with the responses they had previously given.     

Why Susie owns Starbucks: The name letter effect in security selection

We examine whether security selection is influenced by the name letter effect—a psychological predisposition to select items that start with leading own name letters. Two sets of tests reveal evidence that the name letter effect influences investors' security selection decisions. First, breadth of ownership (as measured by the number of institutional investors holding the security) is positively related to U.S. name letter frequency, e.g., stocks that begin with the common name letter “M” exhibit a greater number of institutional shareholders than stocks that begin with the less common name letter “X.” Second, undergraduate students managing university endowment funds are more likely to select securities for evaluation when the stock's name begins with the same letter as their name.     

工作背景下知识型员工情绪影响因素维度研究

在知识经济时代，知识型员工对企业获得核心竞争力起着越来越重要的作用。知识型员工的情绪管理是对员工进行潜能开发的关键，也是未来人力资源管理工作的重点。本文主要针对企业的知识型员工进行情绪影响因素调查，然后通过扎根理论的质化研究方法，提炼出在工作背景下影响知识型员工情绪的因素（即12个维度）。针对这12个维度，笔者进一步基于文献和管理理论进行了维度精练，得到9个维度。然后，根据得到的维度，编写问卷，收集数据，通过探索性因子分析得到知识型员工的情绪管理维度。     

体育教学中激发学生情绪的途径

情绪是一种心理活动,是人们对认识事物所抱态度的体验,是对客观事物的一种特殊反映形式。教师在体育课教学中必须加强对学生的心理调整,控制学生在课中的情绪变化,要善于激发学生的积极情绪,防止消极情绪,以提高教学质量和教学效果,确保教学任务的顺利完成。本文就如何激发学生在体育课中的情绪,提出相应的观点,以供鉴借。     

服务失误归因对消费者情绪和行为的影响

本文采用情景模拟法和以美发服务失误为例,测评了服务失误归因对消费者情绪和行为的影响,结果发现,当服务失误归因于服务供应商时,消费者外在负面情绪、抱怨行为和转换行为最高;当归因于顾客时,消费者内在负面情绪最高;当归因于第三方时,消费者内在负面情绪、外在负面情绪、抱怨行为和转换行为皆处于以上两类归因之间。这一结论填补了理论界在此领域的研究不足,并能有效指导服务企业制定补救策略。     

The influence of mood on the willingness to take financial risks

The purpose of this study was to determine whether support could be found for either the Affect Infusion Model or the Mood Maintenance Hypothesis regarding how mood influences financial risk tolerance. An ordinary least‐squares regression model was used to determine if people who exhibited a happy mood at the time they completed a survey scored differently than those who were not happy. In a sample (n = 460) of employed mid‐western respondents between the ages of 18 and 75 years, being in a happy mood was positively associated with having a higher level of financial risk tolerance, holding biopsychosocial and environmental factors constant. Support for the Affect Infusion Model was obtained.     

How destination music affects tourists’ behaviors: travel with music in Lijiang,China

ABSTRACT

Recent music tourism researches are notable owing to growing socioeconomic significance of music. But the question about how music affects tourists’ behaviors in travel practice remains there. This study explores the effects of music on tourists’ behaviors by deploying a survey of tourists in Lijiang old town which is famous for abundant musical cultures. Results show that tourists’ behavioral intentions are influenced by music-induced emotions which are stimulated by music perception and music cognition. This paper provides a new insight into music characteristics in tourism and new ways for how tourism destinations engage with music.     

Hope across the seas: the role of emotions and risk propensity in medical tourism advertising

Rising US medical costs as well as more competition in the health care industry have led many Americans to pursue health care in foreign destinations. As a result, leading countries in medical tourism have begun launching international advertising campaigns. A growing trend in much of this advertising is the use of emotional appeals. The purpose of this research is to examine whether the use of emotional appeals by non-domestic health care providers contributes to more favourable evaluations of the target health care provider than rational appeals. Specifically, two experimental studies investigate the efficacy of advertisements that induce the emotion of hope to determine whether these advertisements increase trust perceptions and reduce perceived risk, given an individual's level of risk propensity. Implications for public policy makers and marketing managers who work in health care are discussed.     

Instrumentalism and Economic Policy: The Quest for Reasonable Value

Neuroeconomics and behavioral economics (NEBE) is one of the most dynamic fields in contemporary economics. However, from the viewpoint of economic methodology there are still substantial reasons why NEBE is irrelevant for economic theory. This paper argues that they will only become an essential part of economics if they are embedded into a fully-fledged institutional and evolutionary paradigm. I develop a Neo-Veblenian theory of the individual that starts out from the observation that modern brain sciences do not support the notion of the brain to be an integrated and consistent rational decision apparatus. An evolutionary explanation is offered for this, which reinstates Veblen's distinction between adaptation as engineering optima and social selection. Individual identity does only emerge through communication and interaction among brains, in particular via language. The concept of the "extended brain" is proposed, which is applied to define human individuality as a social phenomenon. Thus, the systematic unity of neuroeconomics and institutional economics is established.