The effect of signage and emotions on satisfaction with the servicescape: An empirical investigation in a healthcare service setting

Marketing and environmental psychology studies have long emphasized the importance of signage in large and dispersive service settings but have focused little on utilitarian service contexts. Previous studies have also analyzed the role of emotions in customer satisfaction with the servicescape, particularly in hedonic service environments such as malls, hotels, and restaurants, but a limited research has been conducted on the role of emotions in utilitarian service settings such as healthcare services. This study draws from the environmental psychology and service marketing literature to investigate the effects of signage and emotions on satisfaction with the servicescape in the hospital setting. In addition, it explores the moderating effect of emotions on the relationship between signage and satisfaction with the servicescape. The findings show that signage has a positive and significant effect on satisfaction with the servicescape. Negative emotions have a significant negative effect on satisfaction, while positive emotions have no significant effect. Differently from what was expected, emotions do not moderate the relationship between signage and satisfaction. Managerial implications are provided for service managers who wish to design a utilitarian service setting to effectively increase user satisfaction with the servicescape.     

Effect of disruptive customer behaviors on others' overall service experience: An appraisal theory perspective

Drawing upon the appraisal theory, this study proposes and tests a conceptual model to delineate customers’ evaluative process of disruptive customer behaviors in a shared service environment (e.g., theme parks, airplanes, restaurants). Using a scenario-based online experiment, two sets of data were collected from U.S. customers and analyzed by a series of regression analyses. Findings suggest that customers go through a systematic evaluative process of primary appraisal (e.g., congruence and relevance) and secondary appraisal (e.g., cognitions and emotions), which results in the development of coping behaviors (e.g., active and passive coping). Cognitions are found to have direct influences on passive and active coping. Perceived powerlessness, perceived betrayal, and perceived identity threat are identified as critical cognitions. Negative emotions are found to result in active coping. Primary appraisal (e.g., congruence and relevance) either directly affects coping behaviors, or indirectly through cognitions and negative emotions. Theoretical and managerial implications are further elaborated.     

The impact of knowledge hiding on targets’ knowledge sharing with perpetrators

Using a sequential mixed-methods approach, this study explored how knowledge hiding (KH) targets react to perpetrators in the hospitality industry. Study 1 entailed in-depth interviews of 20 employees from 13 hotels. Findings indicate that KH influences knowledge transfer behavior through negative emotions. Moreover, individual personality and motivation, team and interpersonal factors, job characteristics, and KH characteristics can moderate this effect. In Studies 2 (n = 54) and 3 (n = 118), two scenario-based experiments reveal that KH negatively affects targets’ knowledge sharing (KS) with perpetrators directly and indirectly through negative emotions. In Study 4, the results of a survey from 475 employees indicate that when the need for affiliation of employees and task interdependence is high, the negative effect of negative emotions on KS with perpetrators is weaker. This study advances the literature on KH by offering a sound theoretical treatment of emotional concerns and the interaction between knowledge seekers and knowledge hiders.     

Influence of salesperson characteristics and customer emotion on retail dyadic relationships

Retail salespeople often serve as a critical nexus between retailers and their customers. Salespeople can provide information and service that assist customers during the purchase process. Through buye–seller interaction, salespeople conceivably will influence how customers feel when shopping; in essence, salespersons are likely to have an impact on customers' emotions. Prior research has found that customer emotions have beneficial effects for both the store and the salesperson. Although previous work has considered the effect store environment has on customer emotions, no extant research has examined how customer emotions emerge after interacting with salespeople or what the outcomes of those emotions are. Consequently, this paper examines potential precursors of customers' emotions that arise during interaction with retail sales personnel, as well as consequences of those emotions. A conceptual framework is developed, propositions are posited, and retail management and research implications are presented.     

Visitor Books and Guest-generated Discourses of Hospitality: The Case of the Hanok

This study analyzes visitor book entries as cultural repositories of guest-generated hospitality discourses to understand how guests articulate/narrativize hospitality. Inquiry into visitor book entries offers insight into ways in which tourists render people and place intelligible. Utilizing textual analysis, this study examines discursive entries contained within visitor books displayed at a traditional South Korean hanok guesthouse/commercial home. The findings indicate that tourists' entries could be classified into three emergent categories: Structural Esthetics, Emotions/Affective State, and Inter-personal Engagement. Guests' entries indicated that there was an appreciation for the display of traditional architecture, which facilitated sentiments of relaxation, contentment, tranquility, and homeliness. The hanok is thus regarded as a therapeutic landscape in which positive emotions are nurtured. Guests' entries also showcased evidence of genuine and personalized exchanges with hosts. This study points to the need for further theorizations on the role of indigenous knowledge in informing the performance and reception of hospitality.     

Public Marketing in the Relationship Between Public Administration and External Environment

No abstract available for this article.     

Affectual trust in the workplace

While trust is increasingly recognized as central to the functioning of relationships in general and to business relationships in particular, there has been very little attention paid to the nature of the experience of trust – as distinct from its antecedents and outcomes. When the nature of trust is considered, it is most often presented as a rational calculus of cost and benefit. This ignores the emotional content of trust that, we argue, is central to the understanding of the phenomenon. An understanding of these emotions and the way they combine with the cognitive elements of trust allows a clearer view of why differing conditions lead to different manifestations of trust, and how these in turn lead to different relational benefits. This paper presents an affect-based framework for trust consisting of cognitive and emotional elements. This is used to consider in-depth interviews with service providers talking about their jobs and their employer. The affect-based framework allows us to understand the distancing that has occurred between employer and employee and to consider the reasons for this distance. Suggestions for the remedying of this situation are proposed.     

Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising,forwarding intention and purchase intention

Femvertising is making huge waves as large numbers of brands are launching campaigns marketing feminism. While promoting products brands are selling empowerment to women through marketing campaigns. As women purchasing power is increasing they provide bigger opportunity to marketers, this is the reason femvertising is the hottest trend used by advertisers to attract women customers. This study investigates the influence of self-consciousness and Need for Emotion on Attitude towards femvertising. It further sheds light on the effect of Attitude towards femvertising on forwarding intention of ad and purchase intention of the advertised brand. ANOVA was conducted to analyze the relationship between demographic profile of women respondents with their attitude towards femvertising, forwarding intention and purchase intention. Results show that individuals Private & Public self-consciousness and need for emotion influence their attitude towards femvertising. Positive attitude towards femvertising influence their forwarding intention of ad but does to lead to purchase intent. The findings revealed that intention to forward and purchase intention varies across different age groups.     

Veblen,Veblenian Social Practices,and Prosperity Theology

Abstract:

At the turn of the twentieth century (1910), Veblen published an essay which explored the relationship between Christianity and capitalism by focusing on the interaction between the two institutions as they evolved. Veblen’s analysis begins by detailing the evolution of Christianity prior to the age of industrialized capitalism, after which he explores the evolutionary interplay between the two. Just over ten years prior to the publication of this essay (1899), Veblen published the Theory of the Leisure Class while over ten years after the publication of the essay (1923), Veblen dissected the sales efforts of Christianity in a note titled “Salesmanship and the Churches.” Nearly 100 years later, these three works together explain a modern and distinctly American religious movement—Prosperity Theology. This research argues that Prosperity Theology as practiced in the United States over the past nearly half century embodies and integrates all three of these works by Veblen and proposes the conceptual term “Veblenian Social Practice.”     

Mechanism Connecting Environmental Friendliness to Service Loyalty: The Role of Positive Customer Emotions and Satisfaction

This research explores the mechanisms linking consumers’ perceptions of the environmental friendliness of service to customer loyalty. It investigates positive emotions evoked by perceptions of environmental friendliness and then links these emotions to customer satisfaction and loyalty as outcome variables. The data for testing a set of hypotheses was collected from a sample of over 150 consumers for three service industries, each. The results suggest that positive emotions in the form of “warm glow” feelings and sense of belonging are encouraged by environmental friendliness. The positive emotions have direct impacts on satisfaction, but show mixed impacts on loyalty.