基于博弈视角的供应链伙伴关系研究

科学技术的飞速发展、经济的全球化以及竞争的日益激烈，使得企业要想在市场上取得成功，就必须和供应商、客户建立紧密的伙伴关系，通过整体协作增强各节点企业的竞争力。对于供应链伙伴关系，可以从交易费用、资源观、博弈论等到不同视角进行研究，本文将从博弈的视角，通过企业间博弈的不同阶段，包括囚徒困境、鹿的陷阱以及单方承诺三个阶段，对供应链内企业间的伙伴关系进行探讨，揭示其内在规律。     

基于客户关系管理的企业业务流程重组

在全球经济一体化环境下，传统的管理模式、经营理念、业务方法已不能适应快速变化的市场运行。顾客（Customer）、竞争（Competition）和改变（Change）驱使企业发展进入新阶段。在灵活性与快速响应主宰的商业战场中，客户关系应用而生，业务流程重组和客户关系管理的结合似乎成了一种必然．     

井下作业企业实施品牌战略探讨

针对目前井下作业企业在品牌建设中普遍存在的问题进行深入分析，着重剖析了制约品牌建设的各种不利因素．提出了在现有条件下井下作业企业如何实施品牌战略的设想，指出井下作业企业要实现成为世界级的公司目标，就必须走向世界，积极参与国际竞争，进一步加强品牌战略。     

本土化:品牌经营全球化战略的关键

品牌是企业参与国际市场竞争，进入国际市场的有力武器。实施品牌经营的全球化战略是企业保持竞争优势的正确选择。品牌全球化战略的成功最终基本都体现在本土化策略的实施上，本土化是企业实施品牌经营全球化战略的关键问题。     

在做大商业品牌中正确处理六个关系

本文分析了入世后,上海企业家在做大商业品牌中,应正确处理好的六个关系,以及有关的述评。     

客户作业成本法在客户关系管理中的运用

不同客户给企业带来的利润不同 ,客户间存在的明显差异 ,传统的成本核算方法以产品为导向设计 ,不能识别这种差异 ,不适用于客户关系管理。客户作业成本法以客户为导向 ,采用作业成本法核算客户成本 ,有助于更好的进行客户关系管理 ,帮助企业牢牢抓住最主要的客户。     

AN EVALUATION OF PROCESS‐ORIENTED SUPPLY CHAIN MANAGEMENT FRAMEWORKS

Supply chain management (SCM) is implemented by integrating corporate functions using business processes within and across companies. Several process‐oriented frameworks for SCM have been proposed but only two of these provide sufficient detail to enable implementation. We evaluate the Supply‐Chain Operations Reference (SCOR) framework and The Global Supply Chain Forum (GSCF) framework using four criteria and identify their relative strengths and weaknesses.     

中国人口资源困境的认识论根源探析--新发展观视野中的"天人关系"

从我国当前人与自然之间关系紧张、对立和冲突的事实出发 ,从新发展观层面审视当代人与自然的关系 ,揭示了当代中国自然资源有限性与人类需求发展无限性矛盾的严重程度及其对当代中国社会发展的制约 ,提出化解天人矛盾的理论路径。     

Demand‐side housing policy in Costa Rica: a response to the housing deficit

The purpose of this study was to establish what the housing needs of Costa Rica are and to assess what policies have been implemented to respond to their housing deficit. In order to answer these questions, a combined methodology consisting of primary and secondary data was used. Using open‐ended questions and a topic schedule, face‐to‐face interviews with Costa Rican housing authorities were conducted at the interviewee's work place in Costa Rica in May 2003. The most recent secondary data available in the country was used to compute the housing deficit and to study the effects of demographics on current housing needs. Sources of the secondary data were the Costa Rica Ministry of Housing and Human Settlements, and the National Institute of Statistics and Census. The Costa Rican government has made great progress in reforming the housing finance system in order to meet the housing demand of its citizens. In 2002, Costa Rica had a 75.6% home ownership rate. Yet, even in light of the housing system's current success, many social, economic and political barriers threaten to undermine its accomplishments and the peoples’ ability to obtain safe and affordable housing. The paper considers the strengths and weaknesses of the current housing finance system as well as the government strategies for addressing difficulties.     

房地产品牌战略的难点及误区

目前,房地产市场僧多粥少、竞争日益激烈,使得众多的房地产企业将品牌战略作为斩关夺隘的法宝,但在品牌的认识上和实施品牌战略的过程中,存在着相当的难点和误区,这对品牌的创立危害极大,只有深刻认识品牌的内涵,在对误区深刻认识的基础上,采取有效措施,才能最终成为真正的品牌。