浅论微型企业从小企业中独立出来的意义

微型企业虽然比较小,但不管是在发达国家还是发展中国家其在增加就业、促进经济增长、增加雇员收入方面是一致的。然而我国对微型企业的重要性认识比较晚,直到2011年才把微型企业单独划型出来。文章从理论、政府、金融机构和微型企业本身四方面来对微型企业从小企业中独立出来的意义进行探讨。     

消费信贷的制约因素及对策探析

消费信贷对于促进经济增长、扩大内需、降低银行风险等具有重要的意义.目前,我国应从转变城乡居民的消费观念、转变商业银行的观念、增加居民收入以及建立相关配套机制这四个途径,来促进消费信贷业务的开展.     

Mature consumers’ patronage motives and the importance of attributes regarding HMR based on the food-related lifestyles of the upper middle class

The objectives of this study are to explore the food-related lifestyle segments of the mature market, to identify its socio-demographic characteristics, and to investigate the differences in their attitudes toward Home Meal Replacement (HMR). A survey was conducted of adults 55 years of age and older living in Seoul, South Korea. Out of the 600 distributed questionnaires, 361 were retained for final analysis, which is a response rate of 60%. Cluster analysis identified five consumer segments. Significant differences were found among the five segments in terms of socio-demographic characteristics and attitudes toward HMR. This study shows operators of HMR the patronage motives and attributes that each segment values when considering HMR.     

金融危机下加快启动农村消费市场问题的思考

改革开放以来,我国经济迅速增长,但从拉动经济增长的因素消费、投资、净出口三者的关系看,三者对我国经济增长的贡献不平衡,其中消费需求中的农村消费需求尤为不足。启动农村消费市场,将农村消费市场培育成新的消费热点,促进农村消费稳定增长,不仅是诱导当前我国消费快速增长的关键所在,而且是今后国民经济持续、稳定、健康发展的基本保障。     

释放农村消费需求问题探析

世界性金融风暴对我国出口造成很大影响，投资扩张又产生许多副作用。在此背景下，研究消费需求，尤其是释放农村消费需求对拉动我国国民经济持续、稳定和健康发展有着非常重要的意义。     

推动企业生态经济管理的政策系统研究

推动企业生态经济管理的政策系统可由来政府与非政府两方面的强制、激励、压力和支持四大系统构成，本文详细分析了这四大系统，并指出综合政策系统的结构重心应由强制性与支持性政策措施为主逐渐转向基于激励与压力性政策措施。     

企业低碳行为与股东价值关系的实证研究

结合我国低碳政策背景，实证检验了我国企业低碳行为与股东价值的关系，研究发现：总体而言我国企业低碳行为有利于股东价值的提升，环境敏感行业的低碳行为与股东价值的关系更显著，但是与被动的低碳行为相比，主动低碳行为并来获得更大的股东价值。这表明我国政府制定的低碳政策取得了一定的效果，但是还需要进一步培育低碳产品需求、明确碳交易或碳税等低碳政策，从而使企业主动低碳行为获得应有的更大市场回报。     

Real wage rigidities and optimal monetary policy in a small open economy

The main objective of the study is to provide a theoretical analysis of optimal monetary policy in a small open economy where households set real wage in a staggered fashion. The introduction of real wage rigidities plays a important role to resolve main shortcomings of the standard new Keynesian small open economy model. The main findings regarding the issue of monetary policy design can be summarized as three fold. First, the optimal policy is to seek to minimize variance of domestic price inflation, real wage inflation, and the output gap if both domestic price and real wage are sticky. Second, controlling CPI inflation directly or indirectly induces relatively large volatility in output gap and other inflations. Therefore, both CPI inflation-based Taylor rule and nominal wage-inflation based Taylor rule are suboptimal. Last, a policy that responds to a real wage inflation is most desirable.     

The Effects of Native Ads on Consumer Brand Engagement: The Moderating Role of Website Credibility

Abstract

This research examined the effect of native ads on consumer brand engagement – specifically, how source disclosure of ad sponsors affected consumers’ perceived ad deceptiveness as well as their attitude toward the company and the brand. It also explored the moderating role of website credibility. One hundred and ten college students in South Korea participated in the experimental study, which found that high source disclosure of ad sponsors positively affected perceived deceptiveness. The effect of source disclosure on perceived deceptiveness was moderated by website credibility. Perceived deceptiveness negatively affected consumers’ attitude toward the company and the brand. The mediating role of perceived deceptiveness between source disclosure and consumer brand engagement was confirmed only when website credibility was high. The paper discusses the theoretical and practical implications of the findings as well as suggestions for future research in this area.     

Corporate Interest Rates and the Financial Accelerator in the Czech Republic

We analyze the determinants of corporate interest rates and the financial accelerator in the Czech Republic. Using a unique panel of 448 Czech firms from 1996 to 2002, we find that selected balance sheet indicators significantly influence the firmspecific interest rates. Debt structure and cash flow have significant effects on interest rates, whereas indicators on collateral play no significant role. Monetary policy has stronger effects on smaller firms than on medium-size and larger firms. Finally, we find no asymmetric effects in the monetary policy over the business cycle.