捆绑销售浅析

捆绑销售作为一种有效的促销方式,无论对经营者还是消费者,都有积极的作用。但它也存在明 显的不足和弊端。在实际应用过程中,只有严格遵循基本原则,才能收到理想效果。     

Consumer transactions with SMEs: implications for consumer scholars

Historically, the consumer movement has defined business as big business. This paper proposes that we shift the focus to consumer transactions with small‐ and medium‐sized enterprises (SMEs). After SMEs are defined, facts about the realities of SMEs are used as stepping stones to develop the idea that consumer interactions with SMEs are different than those with large firms and merit the attention of consumer scholars. Thirteen recommendations are tendered for future research including rethinking our traditional approach to consumer behaviour theory, consumer policy, and consumer movement theory.     

税收优惠对外商投资影响的研究综述

税收优惠是各国政府用来吸引外商投资的常用手段。但是,税收优惠如何影响外商投资历来就是一个充满争议的话题。早期国际上关于税收优惠对外商投资影响的经典理论主要有庇古的福利经济学理论、“双缺口”模型和邓肯的国际折衷理论,而近来也有不少国内外学者分别从区位选择、融资来源、投资类型和投资形式等角度论证了税收优惠的作用。     

进一步完善我国企业所得税区域优惠政策

区域税收优惠政策对促进区域经济协调发展具有重要作用。本文在分析我国现行企业所得税区域优惠政策存在问题和介绍部分发达国家和发展中国家施行的较为成功的区域税收优惠政策的基础上,就完善我国企业所得税区域优惠政策提出了设想和建议。     

Family life in grocery stores – a study of interaction between adults and children

Today the family is seen as a unit for food choice and consumption. The influence of family members on food choice comprises several stages that can be carried out both in the private home and in the public sphere, such as the grocery store. This makes the grocery store a context in which ordinary family life can be observed. The aim was to study families and the interaction between children and adults in the grocery store, focusing on young people's involvement in food shopping. Hidden observation and family interview methods were used. A total of 338 people were observed in seven different grocery stores in Stockholm during the summer and autumn of 2003. Seven family interviews, involving a total of 29 persons, were conducted in Uppsala in the spring of 2003. In the interviews, parents reported avoiding shopping for food together with children as they experienced it as stressful and exhausting. The observations showed that family life in the grocery store comprises not only the food purchase, but also bringing up children and consumer education. Young people's involvement in the food purchase varied depending on their age and the specific product. The different behaviour observed may be interpreted as reflecting the variation in ways of bringing up children at home. Another conclusion is that a public place such the grocery store facilitates pedagogical situations and can work as a tool for informal education.     

Loving my local business as my neighbor: Religiosity's influence on local business support during a crisis

Many local businesses have and are continuing to struggle as a result of the pandemic crisis due in part to reduced consumer spending. However, the motives behind why some consumers are more supportive than others toward local businesses in such a crisis are not adequately understood. We address this gap in the literature through three experimental studies where we examine how the core consumer value of religiosity explains consumer response to the crisis as consumers seek to act in ways that align with their value system. Study 1 (257 adults from MTurk) shows a positive relationship between religiosity and support for local businesses but only during a pandemic. Study 2 (307 adults from MTurk) shows that this relationship is greatest for local (vs. non-local) businesses, and caring for one's neighbors mediates this effect. Finally, Study 3 (200 adults from MTurk) uses advertising to prime focus on one's neighbors, revealing that a neighbors-focused ad increases local business support to similar levels for consumers of all religiosity levels. Findings build on belief congruence theory with implications for marketing practitioners in the current pandemic crisis and other crises of medical, environmental, and other origins.     

中国上市公司内外融资的顺序偏好

文章指出,对中国上市公司中的股份异质公司而言,若不考虑关联交易因素,内源融资逊色于外源融资,其所偏爱的股利政策为现金分红,这意味着中国证券监督管理委员会将现金分红作为上市公司申请配股或增发先决条件的现行规定可能并不妥当,加强对上市公司关联交易的监管才是问题的根本。在有报告盈余的情况下,这类公司会趋向于大规模派发现金股利,除非其报告盈余存在虚假或日后存在向其控股股东输送利润的可能,因此投资者及相关政府部门可利用这一特性低成本地甄别其企业会计报表的真伪及未来发生非对等关联交易的可能性。     

The International Business Ethics Index: European Union

The present study expands the systematic measurement of consumers’ sentiments towards business ethical practices to the international arena. Data for the Business Ethics Index (BEI) were gathered in three countries of the European Union (UK, Germany, Spain). The Germans were the most pessimistic while the British were the most optimistic about the future ethical behaviour of businesses. John Tsalikis is an Associate Professor of Marketing at Florida International University. His articles have appeared in the Journal of the Academy of Marketing Science, Journal of Business Ethics, and Psychology in Marketing. Bruce Seaton is an Associate Professor of Marketing at Florida International University. His research interests include the role of national stereotyping in consumer choice and the application of experimental methods to investigate models of business ethics. His articles have appeared in the Journal of Advertising, Journal of Business Research, and Journal of Global Marketing.     

电子商务中消费者的权益保护研究

电子商务改变了传统商务手段,开拓了新的市场,产生了巨大的效应,同时也为消费者的权益保护带来了新的挑战。本文旨在对这些问题进行分析并提出相应的对策,以保护消费者在电子商务环境下的合法权益。