西部少数民族经济快速发展的财税政策选择

中央财力不足、税制不够完善以及分税制体制方面的问题致使西部民族地区的经济发展比较缓慢,产生诸多不利影响。因此,在改善投资环境、调整经济结构和布局、扩大内需等方面,税收应有所作为。     

关于企业对消费者的社会责任分析与思考

目前我国正处于食品安全风险高发期。企业是食品安全第一责任人。文章在介绍了食品生产销售存在的问题的基础上,分析了企业对消费者的社会责任：为消费者提供安全的产品、建立完善的客户服务体系、向消费者提供充足资讯和开发“绿色产品”等。为了我国的食品安全,我们应从以下五个方面努力：增强消费者的维权意识与能力、发挥社会舆论监督作用、企业应把产品做得安全且有价值、加强政府的宏观调控职能、发挥行业协会的桥梁作用。     

Restriction of cost of capital＇s property right and financing preference of listed companies

Opposite to the financing preference of creditor＇s rights in western firms, Chinese listed companies obviously have the financing preference of shareholding. This paper uses the theory of property for reference, and redefines the concept of cost of capital in a higher level, and considers it as the property of investors. Through a mathematics model, the author analyzes that how restriction of cost of capital＇s property right makes influence on the financing preference of firms, and considers that it is the restriction of cost or the imperfect cost of capital＇s property right that influences the financing cost of shareholding and creditor＇s rights, hence, determining the financing preference of listed companies. In other words, it is the restriction of cost of capital＇s property right that causes the financing preference of creditor＇s rights in western firms, and the imperfect cost of capital＇s property right is the reason for the financing preference of shareholding of Chinese listed companies.     

借鉴国际经验加快中国个人信用制度建设

从经济学理论看,个人信用制度的建设对一国经济的健康发展至关重要.应借鉴国外个人信用制度建设的成功经验,并结合中国具体国情,加快中国个人信用制度建设.     

消费拉动经济的趋势预测模型研究——以河北省为例

通过建立ARIMA模型,对河北省最终消费额与地区生产总值进行预测,并做出2008—2010年河北省消费拉动经济百分点预测。     

Preference purification and the inner rational agent: a critique of the conventional wisdom of behavioural welfare economics

Neoclassical economics assumes that individuals have stable and context-independent preferences, and uses preference satisfaction as a normative criterion. By calling this assumption into question, behavioural findings cause fundamental problems for normative economics. A common response to these problems is to treat deviations from conventional rational choice theory as mistakes, and to try to reconstruct the preferences that individuals would have acted on, had they reasoned correctly. We argue that this preference purification approach implicitly uses a dualistic model of the human being, in which an inner rational agent is trapped in an outer psychological shell. This model is psychologically and philosophically problematic.     

Up in smoke: demarketing and consumer smoking cessation

The concept of demarketing refers to the use of marketing techniques to reduce or eliminate demand for a product or service. A review of the demarketing literature relating to health and specifically antismoking initiatives indicated that, while research on this topic exists, much of it is not grounded in an acceptable attitudinal or behavioural theory. After determining the importance placed by a sample of 18–24‐year olds on nine demarketing initiatives, two dimensions were identified that best explained this construct. Items within these dimensions were summed and averaged to form single variables, which were then used to form the attitudinal component of the Model of Goal Directed Behaviour. The findings showed that two of these variables – one that captured product packaging aspects and another that consisted of place and price items – significantly influenced the desire to quit and indirectly influenced the intention to quit. Anticipated positive emotions, frequency of quitting attempts and perceived control over quitting also positively influenced the desire and/or intention to quit. The article concludes with a discussion that interprets these findings from a theoretical and practical perspective and suggests directions for future research.     

Effects of Label on Consumer Preferences: Focus on Hawaiian Avocado Industry

This study examines market challenges facing a local agriculture industry in a small island setting. Examination of the Hawai‘i local avocado industry indicates labeling can address the product information gap between consumers and producers, improve market share, and increase import substitution by local products. Currently, local avocados occupy only 33% of market share, compared with 67% captured by imports. Consumer preferences among local labeled, local unlabeled, and imported avocados were analyzed using multinomial logistic regression. Statistical results showed that labels influence consumers’ decisions to buy local or imported avocados, and their preferences were also influenced by sociodemographic variables, avocado characteristics, and purchasing behavior. Key market segments to target and policy implications are also discussed.     

消费文化视角下的《流沙》主人公海尔格

从消费文化的角度,通过分析生活在消费社会中的《流沙》主人公海尔格的消费品地位及其所做挣扎,来揭示消费社会中女性主体性构建失败的原因,并指出其对当下女性成功构建其主体性的意义。     

品牌社交媒体广告内容对消费者社交媒体参与度的影响

基于参与度理论与社交媒体特点定义消费者社交媒体参与度与它的四个维度：意识、产生情感、产生理性思考、认同。建立社交媒体广告内容分类标准，收集二手数据后使用方差模型分析品牌社交媒体广告内容对消费者社交媒体参与度的影响。结果显示社交媒体广告内容类型显著影响消费者社交媒体参与度，新产品内容效果最好，其次是促销、游戏/抽奖、社会责任内容。此研究结果不仅可丰富消费者行为视角的品牌社交媒体广告相关理论研究，也可为品牌设计社交媒体广告内容营销提供管理建议。